2. What do we do?
100 Watts Consulting is a marketing and
management consulting company.
We partner with world’s leading marketing and
management consulting companies in our network
to run the full fledged projects
4. Founder
100 Watts Consulting was founded by founding partner Arek Melemetci on March 2012.
Arek is a senior business executive with global marketing background. He has a proven track
record of success in developing global and local brands, insightful, innovative plans to grow
consumer-oriented businesses across a variety of markets. He managed businesses and teams
in Turkey, Russia, Eastern Europe, USA, UK, Canada and Spain.Arek has worked as a senior
business executive and a strategic leader for over 20 years in leading FMCG and F&B
corporations - Procter & Gamble, Diageo and Ulker. His category experience spans across
beauty care, oral care, paper and detergents as well as food & beverage.
Arek started his career at Procter & Gamble in Turkey in 1992 on Blendax and later Rejoice
brands. He handled various roles serving as Health and Beauty Care BM in Russia and Secret
and Old Spice Deodorants BM for C&E Europe based in London before he was promoted
Marketing Director in istanbul in 2001 heading Prima and Orkid businesses.
He joined Diageo in 2002 in Istanbul as Marketing director. He then moved to Amsterdam as
Global Brand Director for gins (Tanqueray and Gordon’s) in 2005. He was responsible for global
strategy development, handling a business of 400 million USD turnover.
In 2009, He joined Ulker. He has worked as General Manager Marketing for Biscuit and Cake
division at Ulker – a key business for Yildiz Holding with a total turnover of 600 million USD.
Arek is currently teaching Intergrated Marketing Communication course to MBA students at
Koç University.
Arek Melemetci
Founding Partner
5. Why 100 Watts Consulting?
2in1 Solutions™
We couple our operational and
local expertise with our partners’
global and strategic expertise to
provide the best possible
solutions to our clients.
One Stop Consulting™
We target to address most of
marketing and management
consulting needs of our clients
in an convenient and efficient
way through our platform.
Trusted Advisor
Our vision is to become
trusted advisor to our clients.
8. Our Experience in Strategy
Identified the growth
opportunities for Mey
business in Turkey to double
the business in the next 5
years.
Developed the strategies for
women financial literacy
program to increase
women’s access and use of
high quality financial
services promoting their
banking system
participation in Turkey.
Developed the strategies to
increase women’s access
and use of high quality
mobile telecommunication
services in Sudan and
Jordan through supporting,
and leveraging their
economic participation.
Worked on a ‘localization’
project for Ariel translating
the global positioning into
Turkish market taking into
consideration the local
consumer insights
9. Our Experience in Brand
Developed Turknet’s
challenger brand positioning –
‘olması gerektiği gibi’ which
was usccesfully launched.
Developed Yeni Rakı’s global
positioning- ‘unrush your
world’ which was succesfully
launched in Germany and UK.
10. Our Experience in Organization
Assessed and developed an
internal capability program on
innovative mindset
Developed and delivered
the Ontex Marketing
Academy capability
program.
Developed and delivered
the BKM Marketing
Academy capability
program.
Reorganized the marketing
department at Azersun
creating the central marketing
function and identifying the
roles and responsibilities and
way of working with business
units.
11. Why 100 Watts Consulting?
We provide the best
possible solution through
our unique business
model.
We come from “operation”
and understand the needs of
our clients better.
We are dedicated and
highly experienced team
of senior consultants with
a proven track record.
100 Watts Consulting is offering high quality consulting services ranging from advising
and consulting to CEOs or Boards to running and managing full fledged consulting
projects with functional teams. We partner with world’s leading marketing and
management consulting companies in our network to run the full fledged projects.
