Program
Professional Development - Personal
Branding
Georgina Barquín Rotchford
Effective Presentations

What is it for?

Achieving personal and professional
goals through differentiating yourself
from ...
Effective Presentations

Definition

“ Your personal brand is the positive
image others have when thinking of you. It
is w...
Effective Presentations

Definition
Everything you do and say helps others have a specific perception of you

Material Geo...
Effective Presentations

Differences
BRAND

PERSONAL BRAND

Is made or produced

Is shaped by other people’s
perception
Pe...
Effective Presentations

Johari window

Material Georgina Barquín de Smartlife
Effective Presentations

VAlues

Material Georgina Barquín de Smartlife
Effective Presentations

Fruit of success

Material Georgina Barquín de Smartlife
Effective Presentations

Wheel of life

Material Georgina Barquín de Smartlife
Effective Presentations

Personal Brands

Material Georgina Barquín de Smartlife
Effective Presentations

Elevator Speech

Material Georgina Barquín de Smartlife
Effective Presentations

Purpose
• Having a clear idea of what you have to offer,
how you do it and how others benefit fro...
Effective Presentations

Elevator speech
What is it?
A phrase or idea that defines who you work with
and how you help your...
Effective Presentations

Questions for elevator speech
Who do you offer your services to?
How do you help your clients?
Wh...
Effective Presentations

Example
Differentiating elements:
Apart from being bilingual (English and Spanish) and having liv...
Effective Presentations

Value Proposition

A VP offers tangible and measurable results
Your offer is SIMPLE a tool. Your ...
Effective Presentations

Value Proposition
Examples of what potential clients want to hear
- Increase profit or income
- C...
Effective Presentations

Value Proposition
Example:
We reduce personnel by 33 percent maintaining the same rythm and quali...
Effective Presentations

Trust

TRUST
Credibility
Mainster.

Material Georgina Barquín de Smartlife

+

Reliability

Self-...
Effective Presentations

Other tecniques

NOSE
Material Georgina Barquín de Smartlife
Effective Presentations

Other Techniques

Golden Circle
S Sinek

Material Georgina Barquín de Smartlife
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Personal Branding (developed for EAE Business School)

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Personal Branding Training Course. My persentations usually have very little text. Attending training sessions is therefore necessary. If you have any questions or would like to have more information please contact me

Published in: Business, Education

Personal Branding (developed for EAE Business School)

  1. 1. Program Professional Development - Personal Branding Georgina Barquín Rotchford
  2. 2. Effective Presentations What is it for? Achieving personal and professional goals through differentiating yourself from others Material Georgina Barquín de Smartlife
  3. 3. Effective Presentations Definition “ Your personal brand is the positive image others have when thinking of you. It is what you represent to others, your values, skills and actions that are associated to you” Material Georgina Barquín de Smartlife
  4. 4. Effective Presentations Definition Everything you do and say helps others have a specific perception of you Material Georgina Barquín de Smartlife
  5. 5. Effective Presentations Differences BRAND PERSONAL BRAND Is made or produced Is shaped by other people’s perception Personality A product with a value Can be sold, bought or changed Objetive: have a great number of people agree on what you represent for them. It must be real, clear and simple Material Georgina Barquín de Smartlife
  6. 6. Effective Presentations Johari window Material Georgina Barquín de Smartlife
  7. 7. Effective Presentations VAlues Material Georgina Barquín de Smartlife
  8. 8. Effective Presentations Fruit of success Material Georgina Barquín de Smartlife
  9. 9. Effective Presentations Wheel of life Material Georgina Barquín de Smartlife
  10. 10. Effective Presentations Personal Brands Material Georgina Barquín de Smartlife
  11. 11. Effective Presentations Elevator Speech Material Georgina Barquín de Smartlife
  12. 12. Effective Presentations Purpose • Having a clear idea of what you have to offer, how you do it and how others benefit from your service. • You can share it • You can use it as a means to motivating yourself and adding to your self confidence Material Georgina Barquín de Smartlife
  13. 13. Effective Presentations Elevator speech What is it? A phrase or idea that defines who you work with and how you help your clients. Examples “ Mi company works with small companies that have difficulties selling their products or services to other bigger companies” “We help technology companies use information effectively so they can achive repeat customers.” Material Georgina Barquín de Smartlife
  14. 14. Effective Presentations Questions for elevator speech Who do you offer your services to? How do you help your clients? Why do they contract your services? What needs do you cover for them? Put it in emails, letters, etc Material Georgina Barquín de Smartlife
  15. 15. Effective Presentations Example Differentiating elements: Apart from being bilingual (English and Spanish) and having lived in 4 countries, I have an innate ability to connect with people from all walks of life (from prisoners to elite footballers and CEOs). I develop strong, open work relationships where my clients feel stimulated, comfortable and safe to share confidential information on their objectives, fears, limitations and strengths. My coachees and trainees very often become fully engaged and committed to pursuing clear and compelling visions achieving high standards and ambitious goals. Everything I learn from them and their experiences helps me enrich my Business Skills courses with real life examples and content. My insatiable passion for learning- I am an avid reader and read about 40 business books a year- is a perfect complement. Over the years I have accumulated over 12,000 hours of executive training experience of which 1,500 have been on Business Skills and developing business competencies. Material Georgina Barquín de Smartlife
  16. 16. Effective Presentations Value Proposition A VP offers tangible and measurable results Your offer is SIMPLE a tool. Your clients want to hear about the RESULTS they will obtain when they work with you. Comparing intangibles is difficult Combina resultados obtenidos con historias reales Material Georgina Barquín de Smartlife
  17. 17. Effective Presentations Value Proposition Examples of what potential clients want to hear - Increase profit or income - Cut costs - Improving operating efficiency - Revitalize the organization - Improve customer loyalty - Improving response times - Decreasing risks - Shorter cicles to market Material Georgina Barquín de Smartlife
  18. 18. Effective Presentations Value Proposition Example: We reduce personnel by 33 percent maintaining the same rythm and quality. We increase productivity by 33% reducing the amount of time the Board spends managing conflicts and creating processes that improve operating efficiency. Material Georgina Barquín de Smartlife
  19. 19. Effective Presentations Trust TRUST Credibility Mainster. Material Georgina Barquín de Smartlife + Reliability Self-Interest = + Liking
  20. 20. Effective Presentations Other tecniques NOSE Material Georgina Barquín de Smartlife
  21. 21. Effective Presentations Other Techniques Golden Circle S Sinek Material Georgina Barquín de Smartlife

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