Staying awake for 24 hours is challenging enough... but staying awake and holding a live streaming internet fundraiser takes the challenge to a whole new level! This presentation shares key takeaways for nonprofits and fundraising professionals. Presented at the Raleigh Nonprofit Communicators Luncheon, September 8, 2015

1. LESSONS LEARNED FROM…

2. INTRODUCTIONS
Jen Newmeyer
Digital Media Manager
@CharityJen
Molly Rivera
Digital Communications
@MsMollyRivera
Food Bank of Central & Eastern NC
@FoodBankCENC
#RaleighNonprofitCommunicators

3. WHAT IS
#FOODBANK24?
#RaleighNonprofitCommunicators

4. A live streaming
fundraiser for hunger
relief.

5. FOCUS ON THE
GOALS
Don’t lose sight of the
objectives…
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6. Our goal? $50,000

7. Food Bank Campaign Toolbox
Website:
 Landing Page
 Donation Form
 Registration Page
 Unique Domain
Social Media
 Twitter
 Facebook
 Instagram
 Flickr
 Vine
 YouTube
 Storify
#RaleighNonprofitCommunicators
Digital Ads:
 Google Ads
 Facebook Ads
 Twitter Ads
Traditional Media:
 Press Releases
 Radio Ads
 Print Ads
Digital Coverage:
 Email Series
 Blog
 Social Media
Ambassadors
Other:
 Branding
 Flyers
 Banners
 Hashtags
 Swag
 3rd Party
Event
Listings
 Press
Conference

8. TARGET YOUR
AUDIENCE
BUILD ON EXISTING
RELATIONSHIPS
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9. Digital savvy companies
& social media
ambassadors

10. TELL A STORY…
Not just the facts…
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11. Ella’s Christmas Wish:
Feed the Hungry

12. UTILIZE TOOLS
THAT MAKE SENSE
FOR YOUR TEAM
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13. Google Drive was a
lifesaver for our team!

14. Internal Registration Form vs. Eventbrite

15. ANALYZE.
CONCLUDE.
EXECUTE. REPEAT.
Use Smart Data
to drive decisions.
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17. TRIM THE FAT
Look at investment vs.
results
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18. Making hard decisions…
Removing Social Media Mixer

19. FINAL THOUGHT:
Not reaching monetary
goal does not mean failure
#RaleighNonprofitCommunicators

20. Only $43,000…
But: 47%+ engagement & less

21. RECAP:
1. Focus on the Goals
2. Target Your Audience
3. Build on Existing Relationships
4. Tell a Story
5. Use Tools That Make Sense
6. Analyze. Conclude. Execute.
Repeat.
7. Trim the Fat

22. THANK
YOU!
Jen Newmeyer
@CharityJen
Molly Rivera
@MsMollyRivera
Food Bank
@FoodBankCENC
#RaleighNonprofitCommunicators