Media Studies Y13

1. OCR A2 Media Studies
G324 - Advanced Portfolio in Media
Research & Planning:
“There is excellent research into similar
products and a potential target
audience.”
Practical Work:
“There is evidence of excellence in the
creative use of most of the following
technical skills: Producing material
appropriate for the target audience and
task” – Level 4, OCR Mark Scheme G324.
Audience Profile
Prompt Questions for Audience Profile
You can do this using text, images and graphs.
Think about:
Social Status Activities
Gender Associations
Employment Relationship status
Consumer Habits Interests
Be as detailed as you possibly can…
Consumer Habits:
Where do they buy their clothes? Their food? Their shoes?
Do they do a weekly shop?
What cologne/perfume do they wear? Where do they buy it?
Do they shop on line? Which sites do they use?
How do they purchase/obtain music?
Where do they spend their money?
Earnings & Employment:
How many of your audience will work? Where will they get their money from? Do they have a full time job?
To what level are the educated? Are they still in education?
Home/Social Life:
What is their relationship status? Who do they live with?
What kind of furniture do they have? What is their bedroom like?
What do they do in their free time? Do they have a busy social life?
Are they popular? How do they communicate with their friends?
Do they attend gigs? Do they attend music festivals?
Do they spend time on the internet? How long?
How many hours of TV do they watch?