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© Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free. 1
Component 1: Exploring media products Learning aim A1 Activity sheet 3, Lesson 3
Activity sheet 3: primary and secondary audiences
Use the table below to identify the primary and secondary audiences for the products viewed and to explain how they are targeted.
Product Primary audience
Think about…
 age
 gender
 Ethnicity.
How are they targeted?
Think about…
 style
 content
 advertising
 mode of delivery.
Secondary audience
Think about…
 age
 gender
 ethnicity.
How are they targeted?
Think about…
 style
 content
 advertising
 mode of delivery.
Madagascar
The age would be 5-
12. Both genders
would enjoy this. It
would not be more
aimed at any gender.
All ethnicities would
watch this.
They are targeted
because most
children like animals
that have a funny
personalities and
they would make the
children laugh.
Madagascar is very
colourful which kids
like
The age for
secondary Audience
would be 25+
because they would
be watching the
movie with their kids.
The gender would be
more aimed at
women because
women are more
likely to sit around
and watch a movie
with their kids.
The Secondary
Audience is targeted
because in
Madagascar which
says “Sugar honey
ice tea” adults would
understand this were
as children will not
Inside out
The age would be 7-
13. Both genders
would like to watch
this
Children would like
this because it is
really colourful and
there is a scene
where they go to a
land full of sweets
The age would be
around 30+. Both
genders would
watch. The ethnicity
would be more white
people.
The secondary
audience would
appeal to them
because they can
relate to different
things.
© Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free.2
Component 1: Exploring media products Learning aim A1 Activity sheet 3, Lesson 3
which they would be
very interested in.
Fifa 20
The age for Fifa 20
would be 7-30. Fifa
20 is more aimed at
boys because boys
are more known for
liking football. All
ethnicities would
play this.
Kids would be
interested in this
because it has all
their favourite
football players in the
game. They would
like the style of the
game because the
pitch looks like a real
life football pitch.
The age would be
40+. This is because
their kids could be
watching/ playing
Fifa 20 on the tv and
they are sitting with
their children
Adults would like tis
because it is upbeat
and is set in an urban
area. They would like
the style because the
trailer look very
realistic and it is like
dramatic which could
catch their eye.
Glamour
The age would be 24-
40. The gender would
be more aimed at
girls because it has
lots of girly things in
it. This would be
more aimed at white
people.
They are interested in
this because it has
lots of pink in it
which are known to
like. The magazine
also has lots of girl
products ion it like
clothes and makeup
The secondary
audience would be
like a family member
that has picked up
the magazine. This
means the age could
be any age. The
gender would be
more girls because
the pink could catch
their eye.
They would like this
because it has lots of
pink in it and lots of
clothes, makeup they
would like.
InsideOut
© Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free. 3
Component 1: Exploring media products Learning aim A1 Activity sheet 3, Lesson 3
Toy story 2
The age would be 4-
11 because they
would be interested
in the character
because they are
toys. The gender
would be more aimed
at boys because they
characters are what
boys would play with
more. I think toy
story 2 would be
more aimed at white
people
Kids would be
interested in this
because it has lots of
toys in it which are
colourful, funny and
happy. The content
of the movie is
mostly happy which
kids would like
because it would
make them happy
The age for
secondary audience
would be 30+
because they would
be sitting with their
children watching it.
The gender would be
both genders
because either
parent could be like
sitting with their
children watching it
They would be
interested in this
because in the movie
it has lots of funny
bits in the trailer that
would make them
laugh.

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Lesson 3 primary and secondary audiences worksheet

  • 1. © Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free. 1 Component 1: Exploring media products Learning aim A1 Activity sheet 3, Lesson 3 Activity sheet 3: primary and secondary audiences Use the table below to identify the primary and secondary audiences for the products viewed and to explain how they are targeted. Product Primary audience Think about…  age  gender  Ethnicity. How are they targeted? Think about…  style  content  advertising  mode of delivery. Secondary audience Think about…  age  gender  ethnicity. How are they targeted? Think about…  style  content  advertising  mode of delivery. Madagascar The age would be 5- 12. Both genders would enjoy this. It would not be more aimed at any gender. All ethnicities would watch this. They are targeted because most children like animals that have a funny personalities and they would make the children laugh. Madagascar is very colourful which kids like The age for secondary Audience would be 25+ because they would be watching the movie with their kids. The gender would be more aimed at women because women are more likely to sit around and watch a movie with their kids. The Secondary Audience is targeted because in Madagascar which says “Sugar honey ice tea” adults would understand this were as children will not Inside out The age would be 7- 13. Both genders would like to watch this Children would like this because it is really colourful and there is a scene where they go to a land full of sweets The age would be around 30+. Both genders would watch. The ethnicity would be more white people. The secondary audience would appeal to them because they can relate to different things.
  • 2. © Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free.2 Component 1: Exploring media products Learning aim A1 Activity sheet 3, Lesson 3 which they would be very interested in. Fifa 20 The age for Fifa 20 would be 7-30. Fifa 20 is more aimed at boys because boys are more known for liking football. All ethnicities would play this. Kids would be interested in this because it has all their favourite football players in the game. They would like the style of the game because the pitch looks like a real life football pitch. The age would be 40+. This is because their kids could be watching/ playing Fifa 20 on the tv and they are sitting with their children Adults would like tis because it is upbeat and is set in an urban area. They would like the style because the trailer look very realistic and it is like dramatic which could catch their eye. Glamour The age would be 24- 40. The gender would be more aimed at girls because it has lots of girly things in it. This would be more aimed at white people. They are interested in this because it has lots of pink in it which are known to like. The magazine also has lots of girl products ion it like clothes and makeup The secondary audience would be like a family member that has picked up the magazine. This means the age could be any age. The gender would be more girls because the pink could catch their eye. They would like this because it has lots of pink in it and lots of clothes, makeup they would like. InsideOut
  • 3. © Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free. 3 Component 1: Exploring media products Learning aim A1 Activity sheet 3, Lesson 3 Toy story 2 The age would be 4- 11 because they would be interested in the character because they are toys. The gender would be more aimed at boys because they characters are what boys would play with more. I think toy story 2 would be more aimed at white people Kids would be interested in this because it has lots of toys in it which are colourful, funny and happy. The content of the movie is mostly happy which kids would like because it would make them happy The age for secondary audience would be 30+ because they would be sitting with their children watching it. The gender would be both genders because either parent could be like sitting with their children watching it They would be interested in this because in the movie it has lots of funny bits in the trailer that would make them laugh.