The document identifies the primary and secondary audiences for various media products like movies and magazines. It discusses how each product targets its primary audience in terms of age, gender, ethnicity through style, content, advertising and mode of delivery. The secondary audiences for each product are also identified based on how they may access or engage with the product, such as watching a movie with children or picking up a magazine. Key details like the target ages, genders and appeals of each product are outlined to distinguish the primary and secondary audience groups.