This document contains an activity sheet for students to complete analyzing different media products based on their purpose - to provide information, entertainment, or escapism. For each purpose, students are asked to identify a media product from audio/moving image, publishing, or interactive categories. They then describe the target audience, how the product appeals to that audience, and how the product fulfills its designated purpose. Examples provided include BBC News for information, Netflix for entertainment, and YouTube or Instagram for escapism.

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Component 1: Exploring media products Learning Aim A1 Activity sheet 4, Lesson 4
Activity sheet 4: purposes of media products
Using two copies of this table, complete one each for:
 products that you consume
 Products that an older audience might consume.
Audio/moving image Publishing Interactive
Identify a media product
where the purpose is TO
PROVIDE INFORMATION:
(Name, type and genre)
BBC News
To know what is
happening
Daily mail /The Sun/The
Time/The Telegraph
To know what is happening
BBC Weather app
To know what the weather
is doing
Who is the target
audience?
(Age/gender/ethnicity)
How is this product made
to appeal to it?
Male and Women
30+
All Ethnicity
Male and Women
30+
All Ethnicity
Male and Women
13+
All Ethnicity
How does the media
product fulfil its purpose
of PROVIDING
INFORMATION?
Showing clips
Keeping us up to date
Tells us what has happened
in the world by giving us
lots of information and
pictures
Tells us what the weather
is going to do in the next
few days.
Will show what the
weather is doing by
showing pictures

2. © Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free.2
Component 1: Exploring media products Learning Aim A1 Activity sheet 4, Lesson 4
Audio/moving image Publishing Interactive
Identify a media product
where the purpose is TO
ENTERTAIN:
(Name, type and genre)
Netflix
Movies
YouTube
Videos
Minecraft
Gaming
Who is the target
audience?
(Age/gender/ethnicity)
How is this product made
to appeal to it?
Male and Women
14+
All Ethnic groups
Male and Women
12+
All Ethnic Groups
More Male then Women
11+
All Ethnic groups
How does the media
product fulfil its purpose
of PROVIDING
ENTERTAINMENT?
Provides lots of movies
and series.
People publish videos so
people can watch there
videos and this provides
entertainment for them
You can build whatever
you want and there are
different game modes and
servers.

3. © Pearson Education Ltd 2018. Copying permitted for purchasing institution only. This material is not copyright free. 3
Component 1: Exploring media products Learning Aim A1 Activity sheet 4, Lesson 4
Audio/moving image Publishing Interactive
Identify a media product
where the purpose is TO
PROVIDE ESCAPISM:
(Name, type and genre)
YouTube
Videos
Instagram
Photo and videos
Candy Crush
Gaming
Who is the target
audience?
(Age/gender/ethnicity)
How is this product made
to appeal to it?
Male and women
12+
All ethnic groups
More Women then Male
13+
All Ethnic Groups
More Women then Male
12+
All Ethnic groups
How does the media
product fulfil its purpose
of PROVIDING ESCAPISM?
Its provides lots of videos
that you could watch for
hours and hours
You can spend a long time
watching other peoples
posts.
It has hundreds of levels
which you can play for
hours and hours