The document is an educational lesson on visual arts, outlining objectives such as identifying various forms and elements of art, defining visual art, and appreciating its production. It emphasizes the significance of art as a form of communication and details the seven elements of visual art: line, color, shape, texture, form, value, and space. The lesson aims to provide students with an understanding of both the technical aspects and the emotional expression involved in creating visual artwork.

1. Prepared by: Ms. Cherry Mae F.
Panong
CREATIVE INDUSTRIES I: ARTS AND
DESIGN APPRECIATION AND
PRODUCTION
LESSON 1: VISUAL ARTS

2. Identify and differentiate various forms and
contents of art.
Define visual art.
Distinguish the different visual design elements.
Determine the different forms of visual art.
Appreciate visual art and be able to produce
your own visual artwork.
LESSON OBJECTIVES

3. Identify the name and the artist of
the following paintings.
PRE-ACTIVITY

4. PAINTING NAME:
PAINTER:

5. PAINTING NAME:
Spoliarium
PAINTER: juan luna

6. PAINTING NAME:
PAINTER:

7. PAINTING NAME: girl with a
pearl earring
PAINTER: Johannes Vermeer

8. PAINTING NAME:
PAINTER:

9. PAINTING NAME: The
Starry Night
PAINTER: Vincent van
Gogh

10. PAINTING NAME:
PAINTER:

11. PAINTING NAME:
Planting Rice
PAINTER: Fernando
Amorsolo

12. PAINTING NAME:
PAINTER:

13. PAINTING NAME: Madonna Of
the Slums
PAINTER: Vicente Manansala

14. WHAT IS ART?

15. ART
Art is communication.
Art is a highly diverse range of
human activities engaged in
creating visual, auditory, or
performed artifacts— artworks
—that express the author’s
imaginative or technical skill and
are intended to be appreciated
for their beauty or emotional
power.

16. ART
Art may be characterized in
terms of mimesis (its
representation of reality),
expression, communication of
emotion, or other qualities.
Art is uniquely human and tied
directly to culture.

17. FORM
• the physical and visible characteristics
inherent in works of art
• Formal distinctions include a work's size,
medium (painting, drawing, sculpture or
other kind of work) and descriptions of
compositional elements, such as the
lines, shapes, and colors involved.
FORM AND CONTENT

18. CONTENT
• the meaning we derive from
them
• Content include any visual clues
that provide an understanding
of what the art tells us.
FORM AND CONTENT

19. PERSONAL
FUNCTIONS OF ART
SOCIAL
SPIRITUAL
PHYSICAL
EDUCATIONAL

20. VISUAL ART
Bonifacio Monument
by Guillermo Tolentino (1890-1976)
by Fernando Amorsolo
by BENCAB.

21. VISUAL ART
• The visual arts primarily involve using visual
representations and symbols to communicate
meaning- to express a story or personal vision,
emotion or concept.
• Artists often experiment and combine materials
and techniques into new art forms. Therefore,
visual art forms cannot always be strictly
categorized (Dinham 2014, p. 308).
Mona Lisa by Leonardo da
Vinci

22. VISUAL ART
• Dinham (2014, p.309) describes “authentic
visual art practices” as and discovery based,
whereby original thinking exploratory and
imagination are stimulated and expressed.
Craftsmanship or technical skill is important
in that it assists in the conveyance of the
artist’s message but technical skill as an
end in itself is not the aim of genuine Arts
education.
Mona Lisa by Leonardo da
Vinci

23. VISUAL ART DESIGN
ELEMENTS

24. 1.LINE
• Delineates contour
• Creates moods e.g. compare feeling of dark
angular line or soft wavy line
• Directs eye to focal point of composition
• Stimulates texture
• Creates sense of depth, distance &
perspective
• Shows direction of movement through
artwork

25. The most common use of line is
showing where an object ends. This
type of line is called a contour line.
Contour lines are most commonly
called outlines.
THE USES OF LINE

26. Line can also create the illusion of form
in a drawing. Line quality is the
thickness or thinness of a line. By
varying the line quality an artist can
show form in a drawing with just the use
of line.
THE USES OF
LINE
Line can also indicate shadow and form
through the use of cross contour lines.
Cross contour lines follow the contours of
the object. Much like running your finger
around the form of an object.

27. Vertical lines - lines that move up
and down without any slant.
Horizontal lines - lines that are parallel
to the horizon
Diagonal lines - lines that
slant
Zigzag lines - lines made from a
combination of diagonal lines
Curved lines - Lines that change
direction gradually
TYPES OF LINES

28. • Line Variation - adding
interest to your lines is
important in creating
successful artwork
• Length - lines can be long or
short
• Width - lines can be wide or
skinny
• Texture - lines can be rough
or smooth
• Direction - lines can move in
any direction
• Degree of curve - lines can curve
gradually or not at all
• Line quality or line weight - refers
to the thickness or thinness of a
line. By varying the line quality
artists can make objects appear
more 3-Deminsional and more
interesting
• Hatching and crosshatching -
using lines to create value
• Hatching - lines going in the same
direction
ELEMENTS OF LINES

29. HATCHING AND CROSS-
HATCHING

30. 2. COLOR

31. • Classified as - primary, secondary, tertiary
• Warm: colors containing red & yellow advance
• Cool: colors containing blue & green recede
• Value is changed by adding black or white(Black = shade
White = tint)
• Color used as symbol e.g. red traffic light = stop, green =
go.
• Affects psychological & even physiological response in
viewer (Gelineau, 2004)
• Color is the element of art that refers to reflected light.
COLOR

32. COLOR THEORY

33. COLOR WHEEL

34. PRIMARY
COLORS
are used to create other
colors. You can't create them
through mixing other colors.

35. 2 2
2
SECONDARY COLORS
are the colors that
we have as the result of
mixing two primary colors
together.

36. TERTIARY
COLORS
are the colors that
we have as the result of
mixing primary and
secondary colors.
3 3
3 3
3 3

37. WARM AND
COOL
COLORS
Warm colors are red, yellow, and orange, and
colors they are connected to in the color wheel.
Cool colors are blue, green and purple and
colors they are connected to in the color wheel.
War
m
Color
s
Cool
Color
s

38. What is the color?
Hue
HUE, VALUE, AND
SATURATION
How light or dark
is the color?
How strong or
faded is the color?
These are the three components of color.
Value Saturation

39. are pairs of colors that contrast with
each other, more than any other color.
They are positioned opposite
one another on the color wheel.
COMPLEMENTARY
COLORS

40. ANALOGOUS
COLORS
are three or more colors that are next
to each other on the color wheel.
They look very similar and when viewed
together they have a pleasing
appearance.

41. 3. SHAPE

42. • A shape is formed when lines connect to enclose a space.
• Shapes can be geometric or organic
• Forms are shapes with mass or volume or drawn to give
the illusion of 3D (Dinham, 2014)
• In an artwork empty areas are named negative space. The
area of the composition occupied is named positive space
• Relationship between positive and negative spaces (shapes)
must be carefully considered to achieve a sense of
wholeness and point of focus
• Figure-ground is term referring to “a visual relationship
between foreground & background”
SHAPE

43. All shapes are two-dimensional,
meaning that they have only length and
width.

44. All shapes will fall into one of two categories. Geometric shapes
or regular shapes are easy to recognize. Examples include: circle,
triangle, square, and trapezoid.
Organic or freeform shapes are shapes that seem to follow no
rules. Organic shapes generally do not have a name associated
with them and are typically not man-made.

45. Shapes defined by objects are
positive shapes (space). Shapes
defined around objects are
negative shapes (space).

46. By organizing geometric and
organic shapes, we can draw
anything. Even complicated objects
become easy to draw when we
isolate basic geometric and organic
shapes.

47. 4. TEXTURE

48. Texture is the surface
quality:
1.The way it feels to
physical touch.
2.Simulated texture e.g.
using artistic
techniques to convey a
smooth surface in a
picture.
Texture refers to the
way an object feels to
the touch or looks as
it may feel if it were
touched.
TEXTURE

49. • 3-D Texture - refers to the way an object feels to the touch 2-D Texture-
refers to the way an object looks as it may feel
• Visual texture - the illusion of a 3-D surface Simulated- imitate real textures
• Invented - 2-D patterns created by the repetition of lines of shapes
• Rough textures - reflect light unevenly
• Smooth textures - reflect light evenly
• Matte - surface that reflects a soft, dull light. Shiny surfaces are the
opposite of matte.
• Impasto - a painting technique in which the paint is built up on the surface
to create a texture

50. 5. VALUE

51. • Differences in degrees of lightness
and darkness are named values.
• Light tones are named “high” in value,
dark tones named “low” in value.
• A full value scale ranges from pure
white to darkest black with a
multitude of tonal graduations
between these.
The whole point to value is to create the illusion of light. So, value
is used to basically create the illusion of highlights and shadows.
Highlights and shadows combine to create the illusion of a light
source. Remember, without light we cannot see. So technically,
without a light source, you have no illusion.

52. 6. FORM

53. In terms of art, form refers to objects that are 3-
Dimensional, or have length, width, and height. The
world we live in made up almost entirely of forms.

54. Geometric forms have specific names
associated with them and are typically man-
made.
Organic forms do not have specific names associated with them
and are often associated with naturally occurring forms.

55. When drawing representationally, the goal is
to create the illusion of form. We can create
the illusion of form by understanding how
light reacts on the object.
• The highlight is the area where light is hitting the object
directly.
• The midtone is the middle value of the local color of the
object.
• The core shadow is the area(s) that is shaded on the object.
• The cast shadow is the area(s) that is shaded on surrounding

56. 7. SPACE

57. In terms of art, space is the area around,
above, and within an object. With
consideration to drawings and paintings,
our goal is to create the illusion of space.

58. 1.Overlapping - occurs when objects that
are closer to the viewer prevent the
view of objects that are behind them.
2. Placement - Objects placed higher
within the picture plane will appear further
away.
3. Size - Objects that are smaller will
appear further away from the viewer.

59. 4. Detail - Objects that are further away
should have less detail than objects that
are closer to the viewer.
5. Color and Value - Objects that are
further away are cooler in color
temperature, while objects that are closer
are warmer. Objects that are further away
are lighter in value, while objects that are
closer are typically darker in value.
6. Perspective - Linear perspective is a
drawing method that uses lines to create
the illusion of space on a flat surface.

60. SUMMARY
• Art, in general, is a form of
communication. It means whatever the
artist intends it to mean, and this
meaning is shaped by the materials,
techniques, and forms it makes use of, as
well as the ideas and feelings it creates in
its viewers. Art is an act of expressing
feelings, thoughts, and observations.
• Visual art has seven elements. These are
line, color, space, form, shape, texture,
and value. This elements work hand-in-
hand in order to achieve not only an
aesthetic, but also a logical artwork.

61. THANK YOU!