Qualitative Research
Design
Lesson 1
Qualitative Research
•involvescollectingandanalyzing
non-numericaldatatounderstand
concepts,opinionsorexperiences.
Research Design
•itistheoutlineortheblueprintofyour
research.Thiswilldeterminewhat
typeofresearchyouwillbe
conducting.
Types of Qualitative
Research Design
-CaseStudy - Ethnography
-ContentandDiscourse -PhenomenologyStudy
Analysis
-GroundedTheory -HistoricalAnalysis
Case Study
•findingthereason/sbehindsuch
occurrencedrivesyoutoalsodelve
intorelationshipsofpeoplerelatedto
thecaseunderstudy.
Ethnography
•studiesgroupofpeoplethatsharea
commonculture.Itrequirestimeina
sitetosystematicallyobserve,interview
andrecordprocesses.
Content and Discourse
Analysis
•callsforadetailedandsystematic
examinationofthechoiceanduseof
wordsfromwhichconceptsorimages
arevividlyderived.
Phenomenological Study
•tounderstandlivedexperiencesfrom
theresearchparticipant’spointofview
andhowtheyfindtheirexperiences
meaningful.
Grounded Theory
•isanattempttoextractageneral
abstracttheoryofaprocess,or
interactiongroundedinviewsof
researchparticipants.
Historical Analysis
• itcanshowpatternsandoccurred
inthepastandovertime
whichcanhelptoseewhere
wecamefromandwhatkind
ofsolutionswehaveusedinthepast.
Performance Task #1
•Startworkingwithyour
researchdesignofyourown
researchpaper.
Happy Quiz #1: Identify what research design
being asked in each item. Write your answer the
space after each number.
1.A teamofteachersand counselorsassesstheimpactof
extracurricular activitiesonstudentmentalhealththroughsurveys
andinterviews.Adjustmentsaremadebasedonfindings.
2.Aresearch from Maguindanaowantstounderstandthecoping
mechanismofthefamilieswho’slossafamilymemberduringthe
Coved-19Pandemic.
3.Thestudyofprimaryandsecondarysources,suchas
historicaldocumentsandarchives(diplomatic) inresearching
aneventfromthepast.
4.Acompanystudieswithahighattritionratethathasnot
doneanyresearchonthisareatounderstandkeyreasons
whypeoplechoosetoleave.
5.Ateamofresearcheristrying toexplorethefactors
influencingthesuccessofaspecificsmallbusiness.

Lesson 1 - Qualitative Research Design.pptx