Leslie townsend main stage - 2013

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The Festival of NewMR 2013 thanks its various sponsors and supporters for making the event possible. The document then provides a summary of a presentation by Leslie Townsend from Kinesis Survey Technologies titled "The Hundredth Monkey: How Mobile Changes Everything". The presentation discusses how the rise of mobile devices and applications is transforming the field of market research, with mobile expected to surpass other devices as a source of collected data. Key impacts and changes discussed include the growth of microsurveys, the importance of respondent experience, and shifts in methodologies and authentication in a more mobile world.

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Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey:
How Mobile Changes Everything
Leslie Townsend
Kinesis Survey Technologies
CEO & Co-founder
United States

Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
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The Hundred Monkey: How Mobile Changes Everything

Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
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The Hundredth Monkey: How Mobile Changes Everything
Whitepaper available at: http://www.kinesissurvey.com/resources/whitepapers/
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Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundred Monkey: How Mobile Changes Everything
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Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
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Leslie Townsend
Kinesis Survey Technologies
Lenny Murphy
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Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Visit the Kinesis website: http://kinesissurvey.com
Read Kinesis blog @ http://kinesissurvey.com/blog/
Follow Kinesis tweets at @ http://twitter.com/kinesis_survey
Email Leslie: ltownsend@kinesissurvey.com
Leslie Townsend
Providing future-proof, mobile-ready solutions for survey,
panel management, and communities

We know that people behave irrationally, spontaneously, sub consciously, and non-sequentially. However, research is still largely isolated, linear, and at a single point in time. Why do we tell people they have to fill out a survey in one sitting, or join a discussion at their desktop at 8pm on a Monday night or drive 20 miles to a focus group facility on a wet Wednesday in January only to be asked to remember what they were doing in Waitrose at 3pm last Thursday? This is not how people live their lives. Mobile research methodologies have started to open the door to a new way of collecting data, but its potential will remain unfulfilled if the prevailing methodological wisdom is to simply think of mobile as another way to deliver the same techniques, or simply focus on gathering insight quickly. Designing platforms for research should be done solely in the best interest of the people taking part in the research, allowing them to complete tasks on any device they want, maximising the potential of that device, and blending devices as needed. We can then allow people to tell us their thoughts in an online discussion one day, from any device they have to hand at the time, record experiences via their phone in real time, via both qualitative and quantitative means, before engaging in a dialogue with a skilled researcher about their behaviours or sharing with their peers and discovering new insights about each other as a group. When research reflects how people make decisions, based on how we know people to be, and that they live their lives in a series of disconnected moments, we will get more natural, open, engaging and real insight.

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Leslie townsend main stage - 2013

1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to: Gold Sponsors Silver Sponsors Session Sponsors Media Partner Festival Supporters • Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab • L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation

2. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything Leslie Townsend Kinesis Survey Technologies CEO & Co-founder United States

3. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage 2003 2005 2008 2010 2013 2012 The Hundred Monkey: How Mobile Changes Everything

4. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage Q1’12 Q3’12 Q1’13 Q3’13 Desktop browsers Mobile browsers The Hundredth Monkey: How Mobile Changes Everything Whitepaper available at: http://www.kinesissurvey.com/resources/whitepapers/ Type of Traffic by Region, U.S Q1’12 – Q3’13

5. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundred Monkey: How Mobile Changes Everything #1. APPS More data will be collected from smartphones than from other devices

6. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #2. INCENTIVES BIG DATA is a primary driver of global economic growth #3. WORLD ECONOMY

7. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #4. SURVEYS Microsurveys will collect more data than lengthier surveys

8. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #5. RESPONDENT EXPERIENCE #6. OUTSOURCING Now valued … Roles are shifting

9. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #7. SURVEY ROUTING Give respondents the ability to complete A survey that’s right for them

10. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #8. PANELS Traditional panelist data Is combined with alternative sets to provide for a greater understanding

11. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #9. METHODOLOGIES #10. BENCHMARKS

12. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #11. RESPONDENT AUTHENTICATION Cross-platform tracking takes on new meaning

13. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #12. SOCIAL Mobile devices have made connecting with others easier than ever

14. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #13. PRIVACY/SECURITY #14. AUTOMATION It’s all about trust… “Market Researcher” Will Be Redefined

15. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage Q & A Leslie Townsend Kinesis Survey Technologies Lenny Murphy GreenBook

16. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage Visit the Kinesis website: http://kinesissurvey.com Read Kinesis blog @ http://kinesissurvey.com/blog/ Follow Kinesis tweets at @ http://twitter.com/kinesis_survey Email Leslie: ltownsend@kinesissurvey.com Leslie Townsend Providing future-proof, mobile-ready solutions for survey, panel management, and communities

Leslie townsend main stage - 2013

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