Facebook Camera AR Creative Studio provides full-service AR effect creation and campaign development. They have over 5 years experience developing creative projects for Facebook and can take any client brief and turn it into an AR story. Their in-house process involves strategy consultation, development, customer service, and transparent cooperation. They aim to help clients boost awareness, engagement, traffic, and sales through unique AR effects tailored to their marketing goals.

1. Facebook Camera AR Creative Studio

2. AR Creative
Studio
branded Camera
Effects creators
full in-house
process
WHO IS LENS THAT?

3. Our Journey
December 2017April 2017
AR Camera Effects
platform & Studio tools
announcement
Facebook AR platform
opened to let everyone
create masks, animations
and advanced AR effects
February 2018
20+
markets
in first
6 months

4. Our Clients

5. WE ACT FAST BUT WE PAY
ATTENTION TO QUALITY
WE LISTEN TO YOUR
NEEDS
WE CREATE UNIQUE EFFECTS
IN COOPERATION WITH YOU
WE SUPPORT YOU
AT EVERY STAGE
OUR CORE VALUES

6. Free-form Briefing
No matter the brief
we will turn your
idea into a story
OUR PROCESS
1

7. Creating Strategy
We consult and come up
with ideas based on our
over 5-year experience
in developing creative
projects in Facebook
ecosystem
2

8. Full In-house
Development
We start from the mockup
prepared in 24h and finish
with ready-to-use product
in 5 working days
3

9. Customer Service
We want you to make the
best of your AR experience.
We offer technical guidance,
promotional support and
full attention during the
whole campaign
4

10. Transparent
Cooperation
No license, all rights
reserved, for you.
No matter how big you
are, we want to be your
partner. There is no red
tape - we always keep
you up to date
5

11. We adjust our formats to your marketing goals
Awareness Consideration Conversion
• Brand awareness
• Reach
• Engagement
• Traffic
• Sales

12. Spreading Brand Awareness
Full 3D Model
Introducing New Season
3D Camera Effect
Tourism Campaign
3D Camera Effect
Promoting an Event
while promoting new products, experiences or events

13. Mask + Effect
Promoting Next Season
Effect
Introducing New Series
3D Mask
Teasing a New Show
Boosting Reach
while introducing new products

14. 2D Game
Viral Giveaway
2D Game
Product Launch
3D Game
RTM-focused Contest
Driving Engagement
with AR games and contests

15. Mask + Effect
Celebrating the core product
Mask + Effect + Game
Promoting the top-seller
Mask + Effect
UGC-focused Activation
Maximizing Traffic
while showing-off your best qualities

16. Mask + Effect
Gathering Leads via Contest
Mask + Effect
AR Make Up Studio
Effect
Teasing a Special Feature
3D Model
Product Launch
Mask + Effect
Presenting new services
Optimizing Conversion & Supporting Sales
when launching new products or updating your offer

17. LENS IS MORE
whether you bring products to life,
go viral with creative competitions, bring joy and share
your brand’s magical experience!
AR Creative Studio
contact@lensthat.com