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Facebook Camera AR Creative Studio
AR Creative

Studio
branded Camera 

Effects creators
full in-house
process
WHO IS LENS THAT?
Our Journey
December 2017April 2017
AR Camera Effects
platform & Studio tools
announcement
Facebook AR platform
opened to let everyone
create masks, animations
and advanced AR effects
February 2018
20+
markets 

in first 

6 months
Our Clients
WE ACT FAST BUT WE PAY
ATTENTION TO QUALITY
WE LISTEN TO YOUR
NEEDS
WE CREATE UNIQUE EFFECTS
IN COOPERATION WITH YOU
WE SUPPORT YOU
AT EVERY STAGE
OUR CORE VALUES
Free-form Briefing 

No matter the brief
we will turn your
idea into a story
OUR PROCESS
1
Creating Strategy 

We consult and come up
with ideas based on our
over 5-year experience 

in developing creative
projects in Facebook
ecosystem
2
Full In-house
Development 

We start from the mockup
prepared in 24h and finish
with ready-to-use product
in 5 working days
3
Customer Service 

We want you to make the
best of your AR experience.
We offer technical guidance,
promotional support and
full attention during the
whole campaign
4
Transparent
Cooperation 

No license, all rights
reserved, for you. 

No matter how big you
are, we want to be your
partner. There is no red
tape - we always keep
you up to date
5
We adjust our formats to your marketing goals
Awareness Consideration Conversion
• Brand awareness
• Reach
• Engagement
• Traffic
• Sales
Spreading Brand Awareness
Full 3D Model
Introducing New Season
3D Camera Effect
Tourism Campaign
3D Camera Effect
Promoting an Event
while promoting new products, experiences or events
Mask + Effect
Promoting Next Season
Effect
Introducing New Series
3D Mask
Teasing a New Show
Boosting Reach
while introducing new products
2D Game
Viral Giveaway
2D Game
Product Launch
3D Game
RTM-focused Contest
Driving Engagement
with AR games and contests
Mask + Effect
Celebrating the core product
Mask + Effect + Game
Promoting the top-seller
Mask + Effect
UGC-focused Activation
Maximizing Traffic
while showing-off your best qualities
Mask + Effect
Gathering Leads via Contest
Mask + Effect

AR Make Up Studio
Effect
Teasing a Special Feature
3D Model
Product Launch
Mask + Effect
Presenting new services
Optimizing Conversion & Supporting Sales
when launching new products or updating your offer
LENS IS MORE

whether you bring products to life, 

go viral with creative competitions, bring joy and share 

your brand’s magical experience!
AR Creative Studio
contact@lensthat.com

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Lens that and what we're about

  • 1. Facebook Camera AR Creative Studio
  • 2. AR Creative
 Studio branded Camera 
 Effects creators full in-house process WHO IS LENS THAT?
  • 3. Our Journey December 2017April 2017 AR Camera Effects platform & Studio tools announcement Facebook AR platform opened to let everyone create masks, animations and advanced AR effects February 2018 20+ markets 
 in first 
 6 months
  • 5. WE ACT FAST BUT WE PAY ATTENTION TO QUALITY WE LISTEN TO YOUR NEEDS WE CREATE UNIQUE EFFECTS IN COOPERATION WITH YOU WE SUPPORT YOU AT EVERY STAGE OUR CORE VALUES
  • 6. Free-form Briefing 
 No matter the brief we will turn your idea into a story OUR PROCESS 1
  • 7. Creating Strategy 
 We consult and come up with ideas based on our over 5-year experience 
 in developing creative projects in Facebook ecosystem 2
  • 8. Full In-house Development 
 We start from the mockup prepared in 24h and finish with ready-to-use product in 5 working days 3
  • 9. Customer Service 
 We want you to make the best of your AR experience. We offer technical guidance, promotional support and full attention during the whole campaign 4
  • 10. Transparent Cooperation 
 No license, all rights reserved, for you. 
 No matter how big you are, we want to be your partner. There is no red tape - we always keep you up to date 5
  • 11. We adjust our formats to your marketing goals Awareness Consideration Conversion • Brand awareness • Reach • Engagement • Traffic • Sales
  • 12. Spreading Brand Awareness Full 3D Model Introducing New Season 3D Camera Effect Tourism Campaign 3D Camera Effect Promoting an Event while promoting new products, experiences or events
  • 13. Mask + Effect Promoting Next Season Effect Introducing New Series 3D Mask Teasing a New Show Boosting Reach while introducing new products
  • 14. 2D Game Viral Giveaway 2D Game Product Launch 3D Game RTM-focused Contest Driving Engagement with AR games and contests
  • 15. Mask + Effect Celebrating the core product Mask + Effect + Game Promoting the top-seller Mask + Effect UGC-focused Activation Maximizing Traffic while showing-off your best qualities
  • 16. Mask + Effect Gathering Leads via Contest Mask + Effect
 AR Make Up Studio Effect Teasing a Special Feature 3D Model Product Launch Mask + Effect Presenting new services Optimizing Conversion & Supporting Sales when launching new products or updating your offer
  • 17. LENS IS MORE
 whether you bring products to life, 
 go viral with creative competitions, bring joy and share 
 your brand’s magical experience! AR Creative Studio contact@lensthat.com