Leisure Lanes (India) Ltd. is launching its Indian operations in January 2014 to offer world-class travel and travel related services. These services include leisure travel, corporate travel, visas, ticketing, insurance, and foreign exchange. The company operates in areas like leisure travel, MICE, customized FIT tours, ticketing, insurance, visas, and foreign exchange. Its vision is to be a one stop center for national and international tour solutions, and its mission is to provide outstanding customer experiences at affordable prices. The company plans to market domestic and international tour packages, as well as MICE packages. It has developed a business model, marketing strategy, and budget to promote its services and achieve its goals of becoming

3. String of unique journeys

4. INTRODUCTION
• Leisure Lanes (India) Ltd. is one of the integrated travel
and travel related services company in the country offering
a broad spectrum of services that include Leisure Travel,
Corporate Travel, Leisure Travel , Visas Ticketing and
Insurance, Foreign Exchange.
• The Company is launching its Indian operations in January
2014 and would offer its clients world-class service in
India.

7. The Lane To Leisure Lanes….
Shop no.15, Ground Floor,
Building no 56/86, Jitekarwadi,
Thakurdwar road, Mumbai
40002.

8. Leisure Lanes(India) operates in the following areas of
business, namely:
• Leisure Travel
• MICE
• Customize FIT
• Ticketing
• Insurance
• Visa
• Foreign exchange

9. VISION
• To be One Stop Centre tour solutions
for National & International
Destinations

10. MISSION
• Give Customers out of world experience at an affordable price
and in a way that will make them forget the small discomforts
of traveling in India.
“Connecting city dwellers to their roots and offering tangible and
intangible benefits to villagers". Through exploring rural areas.
• To provide travel related services, best in the industry.
• To add the “personal touch” ..

11. OBJECTIVES
• To project our expertise and skills. So as to become the best
travel agency in India.
• To identify customer accurately and try our best to execute
them.
• To market most of the beautiful, touched and untouched
destinations of our country.
• To make travelling affordable without compromising on the
quality

12. SET-UP

13. HUMAN RESOURCE
DEPARTMENTS NO. OF PERSONS
OPERATIONS 1
SALES & MARKETING 1
ACCOUNTS 1
INTERNS 2
• Adoption of a good remuneration policy aimed at motivating
them through employee benefits, training and group initiatives.
• Communicating openly and transparently.
STRATERGY

14. SWOT
STRENGTHS
• UNTOUCHED ITINERARIES
• SERVICES UNDER ONE ROOF
WEAKNESS
• NEW IN THE TRAVEL MARKET
• FINANCIAL BUGET
OPPORTUNITIES
• GROWING MICE MARKET
• CHANGING MARKET
PREFERENCES (FIT’S)
• ATTRACT FORIENGNERS
THREATS
• COMPETITION FROM
ESTABLISHED AGENCIES.

15. CAPITAL BROUGHT IN EXPENSES
INTIAL
INVESEMENTS
10LACS X 5 =
50 LACS
OFFICE PREMISES
(RENT)
40,000*12
=4,80,000
BY DIRECTORS Current account with bank 10,000
Infrastructure & Interiors 2,00,000
Fixed assets 3,00,000
Reccie expenses 1,00,000
Creditors 2,00,000
Registration expenses 35,000
Recruitment expenses 45000*12 =540000
Surplus cash: 10,85,000
Directors remuneration 75000*12 =900000
Insurance 2,00,000
Marketing 8,50,000
Petty Cash 1,00,000
INVESEMENT

16. About the Travel Industry in INDIA
• 15 Million Tourist arrival for India.
• 20 Million travelers expected to travel abroad by 2014.
• Visa on Arrival for 13 countries for 2012 to boost foreign
tourist arrivals.
• WTA (World Travel Awards) Awards “Incredible India’’ as the
World’s leading travel brand.
• NTO Presence increasing in India with more countries like
Spain, France, Finland setting up offices.
• India is the fastest growing market in the world at 8%.

17. PRODUCT

18. • Wide range of quality hotel accommodation to choose from.
• Air-ticketing services to all the destinations of the world
• Wide range of interesting tour programmes. we also
Customize, when required.
• Being centrally located, we are accessible by all.
Portfolio of Products and Services

19. ITINERARY
1D
2D
5D
6D
7/8D
11D
14/15D

21. DOMESTIC TOUR PACKAGES
( INBOUND)
UNIQUE
ITINERARIES
Duration Price
Gateway To
Himalayas
17N/18D 85,999/- INR
Extravagant Kerala 7N/8D 39,999/-INR
India En route 14N/15D 75,999/- INR

22. BOLTS – ON PACKAGES
Itineraries Duration Price
Magnificent Nepal 8N/9D 39,999/- INR
Darjeeling Hills 8N/9D 41,999/- INR
Jewels of India 6N/7D 37,999/- INR

23. Recommended Hotels:

24. COSTING (In Rs)
Hotels Rates per room per night SIGHT SEEING INCLUDES FOREIGNERS INDIANS
ALMONDZ HOTEL–DELHI) 2N 4159 CITYTOURS
MANDAWA HAVELI –JAIPUR 1N 5500 DELHI 750 300/-
LAXMI VILAS –BHARATPUR 1N 7500 JAIPUR 400 200
RAJ MAHALHOTEL–AGRA 1N 4400 PEHRASAR 400 400
AMAR MAHAL–ORCHHA 1N 6700 CHAND BAORI STEP WELL 500 500
HOTELRAMADA –KHAJURAHO 1N 5500 AGRA 1700 400
HINDUSTAN INTERNATIONALvaranasi2N 4400 ORCHHA 900 700
KHAJURAO 1250 1250
INTER CITY TRANSFERS VARANASI 630 630
delhi-jaipur 3750
jaipur-bharatpur 2500 Domestic flight khajurao-varanasi 6,000 6,000
bharatpur-agra 2950
orchaa-khajurao 2500 ENTRANCE FEES
Buggy ride to Taj Mahal 200 200
COST PER PAX-INDIAN 47,880 Sunrise boat cruise on the holy Ganges –Varanasi 800 800
Profit margin 7,182 Entrance fees for the Taj Mahal- 250 20
Cost after adding profit 55062 Jaipur City Palace 300 150
Tax 6750 Jantar Mantar 150 100
Cost after adding tax 62999 Elephant ride to Amber Fort - Jaipur 450 450
amber fort 50 25
Cost per Pax-Foreigners 52000 Keoladeo Ghana National Park entrance 350 175
Profit margin 8000 Rickshaw 150 150
Cost after adding profit 60000
Tax 7200
Cost after adding tax 67,200
MAP

25. Varanasi-Kathmandu
Hotels Rate per room per night
SIGHT SEEING
INCLUDES FOREIGNERS INDIANS
HOTEL BUDDHA
MAYA LUMBINI 1N 6350 KATHMANDU 2000 2000
HOTEL MACHAN
PARADISE CHITWAN
1N 2500*2= 5000 LUMBINI 800 500
HOTEL BARAHI
POKHARA 1N 4500*2+=9000 POKHARA 450 300
HOTEL SHANKER -
KATHMANDU 5300*2=10600
CHITWAN (per
game drive) 2000 2000
Meals – 3,500
Kathmandu
Monastery 500 300
swayambhunath 200 200
Inter city transfers
38,555/- INR INDIAN
varanasi-lumbini 3000
40,999/-INR FOREIGNERS
lumbini-chitwan 6500
chitwan-pokhara 3000
pokhara-kathmandu 6000
2 NIGHTS
2 NIGHTS
MAP
2 NIGHTS

26. MICE
• Meetings, Incentives, Conferences & Exhibition
• One Stop Shop for all your travel needs i.e. air tickets, accommodation, event
management etc.
• Leisure Lanes organizes each M.I.C.E segment to achieve a certain outcome
and guided by our three-stage methodology:
The Briefing Stage
• to establish and understand objectives
The Talking Stage
• to understand and appreciate dreams, aspirations, goals and expectations.
The Delivery Stage
• bold, creative, disciplined and efficient in planning and implementation.

28. Ramoji Film City Conference - Hyderabad : (3 N/4 D)
Day 1: Hyderabad
Arrive in Hyderabad. Free time for relaxation. In the evening Light and Sound Show at
Lumbini Park.
Day 2: Hyderabad
Full Day conference which will be followed by gala dinner in the evening.
Day 3: Hyderabad
Full day conference followed by a melodious musical Evening.
Day 4: Hyderabad-
Ramoji - Hyderabad
Full Day excursion to Ramoji city, the sprawling 1666-acre Ramoji Film City, is the land
of million dreams and world-class filmmaking facilities.

29. Goa Cruise Conference : (2 Nights / 3 Days)
Day 1 : Goa
Arrive in Goa . Transfer to cruise. Board the cruise. Welcome drink free day for relaxation.
Moon dinner on board with candle light.
Day 2 : Goa
Breakfast in the cruise. Full Day Conference on board followed by Gala Dinner with
musical night on cruise.
Day 3 : Goa
Breakfast in cruise. Conference on board. Relaxation activity.
(spa/kayaking/casino/cookery class).

30. Backwater Conference Kerala: (4 N/5 D)
Day 1 : Cochin - Allepey
Arrive in Cochin. Proceed to Allepey Free time for relaxation.
Day 2 : Allepey
After break fast Enjoy house boat ride followed by conference on board folk dance
performance end with sea food dinner.
Day 3 : Allepey-Munnar
After Break fast enjoy the famous Kerala Backwaters ride from Alleppey to Nedumudi.
Conference on board at evening high tea at sun set end with drink and dinner.
Day 4 : Munnar- Cochin
After Break Proceed to Cochin; by road visit St. Francis Church, Jewish Synagogue and
Dutch Palace evening free time.
Day 5 : Cochin
After Break fast , proceed to Cochin. Board the flight/train for your hometown.

32. BUSINESS MODEL

33. Marketing Research &
Segmentation
• Classifying customers according to socio-economic
status, lifestyle, family circumstances, corporate goals and
so on.
Segmentation
M.I.C.E
YouthFamily

34. TWO TYPES OF MARKETING
NICHE MASS

35. What Our company has chosen
• Hoardings
• Classified (News paper)
• Mailers
• Flyers
• Website
• Word Of Mouth

36. Times of India (Maximum readership in India
and in Mumbai
Gujarat Samachar (Highest amongst regional
language in Mumbai)
Lokmat ( Read by the masses)
Which Publications

37. Hoardings
Cost of the Hoarding depends upon
1 Area (Charni road station )
2 Size ( 5ft x 3ft )
Target Area : For 1st 3 Months
1. CHARNI ROAD STATION : Cost Rs 175,000

38. Flyers
• Flyers to be distributed outside the
stations (with BMC permission)
• Flyers to be inserted in the newspapers
• COST-2500 PER 250 FLYERS

39. Mailers
• Mailers to be sent to Personal Contacts to publicize our product
• Uploading Ads on Facebook , (0.5$ per click)

41. SALES FORECAST
Quarters Allocation
(INR)
Reach Leads Conversion Avg.
Package
cost
(INR)
Profit
margin
Targeted
months
Q1 3,50,000 1,00,000-
2,00,000
1200 240 60,000 15% APR-
JUN
Q2 1,00,000 50,000-
70,000
350 70 60,000 10% JUL-SEP
Q3 300000 1,00,000-
1,50,000
1050 210 60,000 15% OCT-
DEC
Q4 1,00,000 50,000-
70,000
500 100 60,000 15% NEXT
YEAR

42. • Work on key objectives and better co-ordination of marketing
efforts.
• Personal selling and advertising to lure potential clients.
• To market most of the beautiful, touched and untouched destinations
of our country.
• Follow ups with the customers
• Sending Flyers to the agents Database
• Retention Offers
Sales Strategy

43. Sales Report
Agency
Name
Name Designatio
n
Tel-
no
Potential Remark
s
Venture
-some
Ms.
Arundha
ti
Director 02237
52899
Fit/
groups
Confirm
ed

44. MARKETING BUDGET
FIRST YEAR:- 8,50,000 INR
ATL BUDGET BTL BUDGET
GUJARAT
SAMACHAR
1,50,000/- BULK SMS 3000/-INR (10000
SMS)
TIMES OF INDIA 1,50,000/- BULK MAILERS 1 LAC MAILS-
20000/- INR
INSERTS 19000/-(50000
INSERTS)
WEB SITE 80,000/- INR
BROCHURES AND
VISITING CARDS
12,500(500 COPIES)
3000
PERSONAL
SELLING
-
HOARDINGS FULL BRANDING
RS 1,75,000
( 40 BOARDS )
JUST DIAL 60,000/-INR
Balance amount of Rs. 161,500/- are
planned to be utilized during long
weekend breaks and festival offers .
TOLL FREE NO. INITIAL DEPOSIT-
10000 /-INR
INSTALLATION
CHARGES-6,000 /-
INR

45. MARKETING BUDGET
BUDGET FOR ONE YEAR 8,50,000 /- INR
BUDET DURING PEAK SEASON 6,50,000/- INR
BUDGET DURING LOW SEASON 2,00,000/- INR

46. Estimated Profit for The 1ST Year
Particular Amount (In Rs) Amount ( In Rs)
Avg. Package Rate 60,000
Avg. Packages Per year 520
Profit Per Package (15%) 9,000
Profit per year
Gross Profit 46,80,000
(-)Estimated Cost 850000+30,33,000 38,83,000
Gross Profit 7,97,000
-Company Tax (30%) 2,39,100
Estimated Net Profit for the
year 5,57,900

47. OPERATION
Our travel agency is a retail business that sells travel related
products and services to customers on behalf of suppliers such as
airlines, car rentals, cruise lines, hotels, railways, sightseeing tours
and package holidays that combine several products. In addition to
dealing with ordinary tourists

48. SUPPLIERS
• HOTELIERS
• CAR RENTAL COMPANY
• AIR LINE
• VISA
• SIGHTSEEING TOUR
• TRAVEL INSURANCE
• FOREX

49. Enquiry
comes
Send the
query to the
supplier
we receive the
quotation and
forward the same to
the customer
Follow with the
customer in 48
hours
Finalise the
Booking
Block the hotels
and services on
time limit with the
supplier
Take advance
payment
Booking closed
once the pax
travels
SALES CYCLE

50. CUSTOMER RELATIONSHIP
• Selling holiday and experiences.
• Dealing with complicated customer centric Itinerarys.
• Handling customer enquires and payments.
• Liaising with tour operators and other key partners
(hotels, airlines, car rentals).
• Advising clients about passports, visas, travel
insurance, and excursions.

52. CMS Leisure Lanes

53. Categories

54. Destination

55. Currencies

57. COMMISSION
• Our travel agencies operate on a commission-basis & service
charge.
HOTEL & S/S 10-15 %
CAR RENTAL 10 %
AIRLINE 140 – 500 PER TKT
PASSPORT & VISA 500
INSURANCE 10 %
ENTRANCE FEES OF S/S 10 %

58. Keys to Success
• Serve with best quality.
• Attentive approach to customers.
• Innovative ideas while making tour packages.
• Attractive and Cost effective tour packages.
• Marketing of products with new ideas

63. STUDY TOURS