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INVIGORATING
INDIA
“If it’s in your dream, we will take you there”
EXECUTIVE SUMMARY
 Catering services to foreign travelers visiting India.
 Market size=USD 20 billion, expected to grow @ 7.7 % CAGR.
 Focus is leisure and recreation which is 20% of total market.
 Unique services such as personal bodyguards, an interpreter,
accommodation in some of the best hotels.
 Customer has freedom to choose their places, make their own
itinerary, and choose their category of recreation: adventure holiday
i.e. driving, motorbike touring, under water diving, Para gliding etc.
BEHIND THE SCENES
For sometime we have been working on the project and is
backed by:
First hand experience of the market.
In depth study of the competition.
Clear analysis of data and statistics available.
OUR SELF BELIEF
OF 100% SUCCESS.
AND THE MOST IMPORTANT
Travel and Tourism generated
USD 121 million of the GDP.
Nearly of same size as
Communication services.
Prediction of 7.7 % average
growth over the next decade.
Total economy is expected
to grow at 8 %.
Favorable
Industry
forecast
Focus segment
is inbound
Foreign
Travelers to
India
PURPOSE OF VISIT
Secondary
target
Market
OUR POSITIONING : LUXURY SEGMENT
WHY ?
Our Target Market :
Indian luxury traveler for holiday & recreation is $ 2.1 Billion with 30000
Foreign travel arrival and is expected to grow @ 35% CAGR with an
increase on average expenditure per trip per customer from $6500.
PROPOSED INFRASTRUCTURE
 Headquarter at Delhi.
 IT wing that will develop multilingual website
(English, French, Spanish, Japanese, Arabic).
 Customer Relationship and feedback analysis wing.
PACKAGES PRICE (Single) PRICE
(Couple/Family)
FACILITIES
EXECUTIVE $1000/day $1500/day
Data enabled SIM with phone on arrival,
4 Star accommodation, economy air travel,
Interpreter service.
PREMIUM
$2000/day $3000/day
Data enabled SIM with tablet on arrival,
5 Star accommodation, economy air
travel, Interpreter service, Personal
bodyguard.
SUPER
PREMIUM
$3000/day $4500/day
Data enabled SIM with tablet on arrival,
Accommodation 5 Star, Business class air
travel. Interpreter service. Personal body
guard.
LUXURY
$5000/day $7500/day
Data enabled SIM with phone and tablet
on arrival, Accommodation 5 Star deluxe.
International travel by business
class and all other expenses paid.
Interpreter service. Personal bodyguard.
SUPER
LUXURY
Expected Expected Expected
OUR PRODUCTS
Customer has all freedom to
decide
 Offering one stop solutions through five different packages:
Executive, premium, super premium, luxury & Super Luxury .
 Booking through multi lingual website.
 Accept wired payments in all major currencies.
 Get the facility of change of destination any time even during
the travel .
 Customer can increase or decrease his duration by paying or
by getting refund immediately.
COMPETITION DIFFERENTIATOR
 Offering private bodyguard service for traveler safety.
 Last minute rescheduling without additional charges.
 No hidden or additional charges. Customer will pay us
once.
 Offering a mobile SIM with handset with certain free call &
data charges.
 Offering Interpreter services for travelers.
FINANCIALS
0
20
40
60
80
100
120
I II III
Cost, Revenue and Profits
Total Cost Revenue Profit
Expon. (Total Cost) Expon. (Revenue) Expon. (Profit)
7.6
7.8
8
8.2
8.4
8.6
8.8
9
9.2
9.4
9.6
I II III
Profit %
Year I II III
Total Cost
(mn) 14.66 43.54 85.09
Revenue
(mn) 16 48 94
Profit (mn) 1.33 4.45 8.9
Profit % 8.34 9.27 9.46
Services marketing:new service development in tours and traveks
Services marketing:new service development in tours and traveks

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Services marketing:new service development in tours and traveks

  • 1. INVIGORATING INDIA “If it’s in your dream, we will take you there”
  • 2. EXECUTIVE SUMMARY  Catering services to foreign travelers visiting India.  Market size=USD 20 billion, expected to grow @ 7.7 % CAGR.  Focus is leisure and recreation which is 20% of total market.  Unique services such as personal bodyguards, an interpreter, accommodation in some of the best hotels.  Customer has freedom to choose their places, make their own itinerary, and choose their category of recreation: adventure holiday i.e. driving, motorbike touring, under water diving, Para gliding etc.
  • 3. BEHIND THE SCENES For sometime we have been working on the project and is backed by: First hand experience of the market. In depth study of the competition. Clear analysis of data and statistics available. OUR SELF BELIEF OF 100% SUCCESS. AND THE MOST IMPORTANT
  • 4. Travel and Tourism generated USD 121 million of the GDP. Nearly of same size as Communication services. Prediction of 7.7 % average growth over the next decade. Total economy is expected to grow at 8 %. Favorable Industry forecast
  • 7. OUR POSITIONING : LUXURY SEGMENT WHY ? Our Target Market : Indian luxury traveler for holiday & recreation is $ 2.1 Billion with 30000 Foreign travel arrival and is expected to grow @ 35% CAGR with an increase on average expenditure per trip per customer from $6500.
  • 8. PROPOSED INFRASTRUCTURE  Headquarter at Delhi.  IT wing that will develop multilingual website (English, French, Spanish, Japanese, Arabic).  Customer Relationship and feedback analysis wing.
  • 9. PACKAGES PRICE (Single) PRICE (Couple/Family) FACILITIES EXECUTIVE $1000/day $1500/day Data enabled SIM with phone on arrival, 4 Star accommodation, economy air travel, Interpreter service. PREMIUM $2000/day $3000/day Data enabled SIM with tablet on arrival, 5 Star accommodation, economy air travel, Interpreter service, Personal bodyguard. SUPER PREMIUM $3000/day $4500/day Data enabled SIM with tablet on arrival, Accommodation 5 Star, Business class air travel. Interpreter service. Personal body guard. LUXURY $5000/day $7500/day Data enabled SIM with phone and tablet on arrival, Accommodation 5 Star deluxe. International travel by business class and all other expenses paid. Interpreter service. Personal bodyguard. SUPER LUXURY Expected Expected Expected
  • 10. OUR PRODUCTS Customer has all freedom to decide  Offering one stop solutions through five different packages: Executive, premium, super premium, luxury & Super Luxury .  Booking through multi lingual website.  Accept wired payments in all major currencies.  Get the facility of change of destination any time even during the travel .  Customer can increase or decrease his duration by paying or by getting refund immediately.
  • 11. COMPETITION DIFFERENTIATOR  Offering private bodyguard service for traveler safety.  Last minute rescheduling without additional charges.  No hidden or additional charges. Customer will pay us once.  Offering a mobile SIM with handset with certain free call & data charges.  Offering Interpreter services for travelers.
  • 12. FINANCIALS 0 20 40 60 80 100 120 I II III Cost, Revenue and Profits Total Cost Revenue Profit Expon. (Total Cost) Expon. (Revenue) Expon. (Profit) 7.6 7.8 8 8.2 8.4 8.6 8.8 9 9.2 9.4 9.6 I II III Profit % Year I II III Total Cost (mn) 14.66 43.54 85.09 Revenue (mn) 16 48 94 Profit (mn) 1.33 4.45 8.9 Profit % 8.34 9.27 9.46