The Leicestershire Police Department is launching a public relations campaign called "Protecting an Active and Aware City" to address issues of sexism and discrimination within the department and improve its reputation in the community. The campaign objectives are to eliminate discrimination, increase the solving of rape crimes, and strengthen the department's relationship with the public. Tactics include training officers on discrimination and proper handling of rape cases, hosting community programs on empowerment and self-defense, and increasing police presence on foot patrols and community engagement. The budget for the year-long campaign is 425,000 Euros and its success will be evaluated through surveys, crime solving rates, and media coverage.