This document outlines a public relations strategy and plan for a police department to rebuild trust with the community following misconduct by officers. The objectives are to reinstate trust, install new community programs, and ensure officers are properly trained and monitored. Tactics include press conferences, community apology, new safety programs, and increased officer training. The budget covers these programs and increased training. Evaluations will monitor progress monthly and biannually. Credible sources like police and experts should communicate efforts. Outreach through ads, flyers, and community involvement aims to reduce negative perceptions and encourage positive interaction.