What's what in the social sphere according to Scout's social media mavens.

2. CONTENTS
Twitter to Roll Out Autoplay
Google and Twitter Team Up for Ads
Big Changes Coming to Facebook: An Update
What is mydiveo?
Is SUPER the Next Big Thing?
Brave Brands:
#TwitchPlaysOldSpice
Chevrolet Colorado
Bacon Wrapped Twitter
Carlsberg #ProbablyTheBest

3. Twitter to
Roll Out
Autoplay
Videos

4. Brands say autoplay videos are a
must-have on the platform.

6. Benefits for brands:
• Instant attention grabber
• Valuable impressions even if viewer doesn’t click
on video
• Generates more engagement with users than
click-to-play videos

7. If done well, autoplay can amplify
a video campaign at a scale that
user-initiated video could never
compete with.

8. Watch for more brands to start
taking advantage of video on
Twitter.
Click to read more.

9. Google and Twitter Team Up for Ads

10. Brands can now buy ads on Google
and order Promoted Tweets together.

11. Currently, advertisers are hesitant to
spend money on Twitter when the
results don’t come close to those
that Facebook is producing.

12. Twitter is hoping that this
‘marriage’ with Google will help
sell advertisers on the Twitter
platform for digital marketing.

13. Digital marketing on Twitter
will come with reservations
and very high expectations
for big, money-worthy results.

14. With this new partnership,
advertisers will be able to more
easily measure the effectiveness of
their Twitter campaigns.

15. Look for more advertisers to shift
money from traditional media to
Twitter in an effort to test the
waters.
Click to read more.

16. Big Changes Coming to Facebook:
An Update

17. In the April addition of Social Bark,
we told you about 7 big changes
coming to Facebook.

18. Here are the 3 algorithm changes
that took place and how they are
affecting marketers:

19. Changes
1. Multiple posts from the same publisher are now allowed in the
newsfeed.
2. Posts from friends moving to the top of feeds, above
advertisements.
3. Users will no longer see posts just because friends have liked
and commented on them.

20. Results
1. Brands will have more opportunity to connect with highest
engaging fans.
2. Facebook is making a move to become more “social” and less of
an advertising platform.
3. Liking and commenting on content will no longer result in it
spreading. Shareable content is key.

21. What does this mean for brands?
Unique, original, and engaging content is key. Brands must keep
consumers in mind when creating content and tell great stories that
consumers wants to share.
We predict a shift in money spent on paid Facebook ads to high-quality
content creation.
Click to read more.

22. What is…
Niche?
Mydiveo?
emergingartistnetwork.com?

23. mydiveo is a “global talent
discovery” platform that
encourages collaborations among
artists, music lovers, and brands.

24. mydiveo seeks to bridge the gap
between future rock stars
and the brands who want to
partner with them.

25. emergingartistnetwork.com is a
similar platform that aims to
match brands to compatible
artists to find the “perfect brand-
band fit.”

26. Niche, owned by Twitter, matches
social media stars with marketers and
advertisers who want to reach the
young users who inhabit those
platforms full time.
Click to read more.

27. Is SUPER the Next Big Thing?

29. SUPER is an “opinion-sharing” app
created by Twitter founder Biz Stone…
just for fun.

30. “If something is fun, then people are
more likely to use it. If lots of people
use it, then it has the potential to
become important.”
- Biz Stone

31. There is great potential for brands
on SUPER. However, due to SUPER’s
“out there style”, unique branding and
attitude, it won’t (and shouldn’t) be
adopted by everyone.

32. Get ready to see bold, brave brands
testing out the new platform in the
near future.
Click to read more.

33. Brave Brands

34. Introducing: Brave Brands
Each month, we will highlight brands
doing innovative, fun, brave,
and downright cool stuff in the social
sphere. Let’s get started…

35. #TwitchPlaysOldSpice

36. Last month, we introduced you to
Twitch, the gameplay video streaming
service. Old Spice decided to try it out.

37. Old Spice created a real-life
video game as part as their
“Nature Adventure” campaign.

39. They gave full control of a
human being to the Twitch audience
for 3 days. He was obligated to do
anything the internet told him to do.
Click to read more.

40. 2015 Chevrolet Colorado

41. Chevrolet is promoting its new
Colorado truck with digital videos in
the May issues of Esquire and
Popular Mechanics.

43. That’s right…
Digital videos in magazines.
Click to read more.

44. Bacon Wrapped Twitter

46. To promote their new
“Bacon Wrapped Crust Deep! Deep!
Dish Pizza”, Little Caesars built an app
that allows you to wrap your
Twitter timeline in 3.5 feet of bacon.
Click to read more.

47. Carlsberg
#ProbablyTheBest

48. Carlsberg, a Danish brewer, had a
goal to get their product in front of
as many beer drinkers as it could, so
it built a billboard that served beer.

49. The billboard also incorporated
the hashtag #ProbablyTheBest
to optimize Carlsberg’s out-of-home
investment.
Click to read more.

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