The document is a survey that asks respondents questions about their music magazine preferences. It asks if they would be inclined to buy a magazine aimed at women, how often they buy magazines, how much they are willing to pay, what content they want to see, what music genres they like, which proposed magazine name they prefer, their favorite artists, and favorite fashion brands. The questions are mainly multiple choice to gather information about a potential new music magazine launch.

2. Would you be more inclined to buy a magazine
primarily aimed at women?
Yes
No

3. How often do you buy magazines?
Weekly
Monthly
Once in a While
Never

4. How much do you expect to pay for a music magazine?
£1-2
£2-3
£3-4
£4-5

5. What would you like to see in this magazine?
Unsigned Artists
People in the Charts
Fashion Tips
Interviews
Fan Letters
Competitions
Gig Info
Album / Singles Reviews

6. What types of music do you listen to?
Alternative
Country
Pop
Dance (club)
Rap
Rock
Indie
Broadway
R+B
Electro-Pop
Jazz
Heavy Metal
Classical
Accoustic

7. Which magazine name do you prefer?
Fusion
Switch
Hi-Fi
Electro
Voodoo
Other

8. • Katy Perry* • Cher Lloyd
• Rihanna* • Demi Lovato
• Ke$ha
• Lady Gaga*
• Nicki Minaj
• Beyoncé* • Marina and the
• Florence Welch* Diamonds
• Adele* • Cady Craves
• Hayley Williams* • Amy Lee
• Sia
• Hana Pestle
• Taylor Swift

9. • Topshop • House of Fraser
• H&M • Debenhams
• New Look • Lipsy
• Primark • Vans
• River Island • www.very.co.uk
• Converse • Facebook
• Twitter