This document outlines the requirements for a final project on public/community service television commercials for a diploma program. It provides instructions on three stages: research, creativity, and execution. For stage 1, students must research six existing public service commercials from three Malaysian and three international non-governmental organizations. In stage 2, students will develop concepts and storyboards for commercials promoting three Malaysian NGOs. Finally, stage 3 involves producing the commercials using video editing software and presenting them along with documentation of the process. The final project is assessed based on research, creativity in developing concepts, and execution of the completed commercials.

2. Programme Name DIPLOMA IN: 1. FILM AND TV … 2. NEW MEDIA DESIGN
Module Name CO-CURRICULUM Module Code
MPU 142 (DIP. IN FILM AND TV)
DNM 2422 (DIP. IN NEW MEDIA
DESIGN)
Module Leader
Name
MasterChoo Kam Thong (Sifu)
Assessment Type /
Reference No.
Coursework
Student Name 1. LEE SWEET WAN (LEFT)
Student Name 2. THEN YUE XIN (MIDDLE)
Student Name 1. LIM MAY YENG (RIGHT)
Intake-Class
1.2014 MAY
2.2014 MAY
3.2014 MAY
Student College
Identification No.
1.2014050053
2.2014050163
3.2014050065
Student’s
Declaration
WE hereby certify that this assignment are OUR own work and where materials have been
used from other resources,they have been properly acknowledged. WE also understand WE
will face the possibility of failing the module if the content of this assignment are plagiarised.
Signed 1: ________________________ Date: _________________
Signed 2: ________________________ Date: _________________
Signed 3: ________________________ Date: _________________

3. FINAL PROJECT BRIEF
FINAL PROJECT: Weekly Tasks
OBJECTIVE: Familiarity with key developments in Co-Curriculum assignments/projects via
Public/Community Service Television Commercial
An understanding ofissues relating to Film & TV techniques or New Media Design via
Public/Community Service Television Commercial
An ability to analyse works of Film & TV techniques or New Media Design via
contemporary concepts/ideas via Public/Community Service Television Commercial
A comprehensive knowledge of relevant discipline (Film & TV techniques or New Media
Design) working inside a culture/ethnic difference of their own encompassing Co-
Curriculum assignments/projects via Public/Community Service Television Commercial
Ability to structure Final Project via stages/progresses on Film & TV techniques or New
Media Design: 1. Research … 2. Creativity … 3. Execution via Public/Community Service
Television Commercial
CRITERIA: Final Project: Public/Community Service Television Commercial - 60Secs -
1. Stage 1 – Research: (Lesson 7 – 8: 2 – 4 November 2015 respectively)
1.1 Research Six (6) Public/Community Service Television Commercial
1.2 These Six (6) Public/Community Service Television Commercial are required to
demonstrate individual student’s ability to analyse works of Film & TV techniques
or New Media Design via contemporary concepts/ideas
1.3 A comprehensive knowledge or a selection from EACH TEAM of ANY NON-
GOVERNMENTAL ORGANISATION.
1.4 A NON-GOVERNMENTAL ORGANISATION (NGO) IS ANY NON-PROFIT,
VOLUNTARY CITIZENS' GROUP WHICH IS ORGANIZED ON A LOCAL,
NATIONAL OR INTERNATIONAL LEVEL.
1.5 FROM/OF MALAYSIA) AND THREE (3) INTERNATIONAL NGOs relevant
discipline (Film & TV techniques or New Media Design) will provide working
inside a culture/ethnic difference of their own encompassing Co-Curriculum
assignments/projects via Public/Community Service Television Commercial
2. Stage 2 – Creativity:
2.1 After familiarising with key developments in STAGE 1 – RESEARCH, Co-
Curriculum assignments/projects via Public/Community Service Television
Commercial…this following STAGE 2 – CREATIVITY is all about creating or
generating contemporary concepts/ideas.
2.2 Creativity is the core learning outcome at this stage when student priorities are to
sketch (SCAMPS) contemporary concepts/ideas in which the industry called it
STORBOARD/CONCEPT-BOARD
2.3 EACH TEAM will SELECT ANY THREE (3) NGOs of Malaysia to accomplished
the STORBOARD or CONCEPT-BOARD (Public/Community Service Television
Commercials)
2.4 EACH CONCEPT/IDEA (FIRST…STORYLINE & SECOND…SCAMPS) WILL
ACCOMPANIED BY ITS RATIONALE (REASONS WHY?) AND THAT IS
CALLED CONCEPT/IDEA STATEMENT
3. Stage 3 – Execution:
3.1 Public/Community Service Television Commercial PRODUCTION IS THE
CORE LEARNING OUTCOME AT THIS STAGE 3 – EXECUTION

4. Step by step processes,design development,and review will be so be tabulated as per
the following assessment criteria.
Requirements: All weekly progress should be submitted via soft copies…i.e. ‘snapshots’ all artworks for
“SIFU’ to collect for assessment/grading…VIA MICROSOFT OFFICE – WORD.
HOWEVER THE FINAL TVC WILL BE VIA ITS RELEVANT VIDEO AUTHORING
SOFTWARE/S DURING FINAL PRESENTATION/ASSESSMENT BY EACH
COMPANY’S BOSS (TEAM’S CAPTAIN) WHILE TEAMS’ MEMBERS ARE AT
STANDBY MODE…
Weight: FINAL PROJECT: 60%
Due: LESSON 14 (25 NOVEMBER 2015)

5. FINAL PROJECT – ASSESSMENT CRITERIA
Week Development / Review Marking criteria
Lesson 7 Briefing Assignment 1 (Homework); Class General-Exercise or Practise ~
Lesson 7
2 November 2015
Monday
< TO >
Lesson 14
25 November 2015
Wednesday
1. FINALPROJECT: “REPORT”Progress and Development Check
2. Class Exercise/Practise (Correlating to FINALPROJECT)
~
Research/ (Investigation and Analysis) 10
Creativity (Concept/Idea via Scamps) 20
Execution (Concept/Idea via Digital Authoring/Design) 30
TOTAL 60%
1. Information Sources:
Main references supporting the course:
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Additional references supporting the course:
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2. Instructions to Students – Final Project’s weekly task:
2.1 Lesson7-8:Stage 1 – Research:
2.1.1 Compile/printscreen/downloadrelevant NGOs Public Service TVCs…
2.1.2 3 Malaysia NGOs Public Service TVCs…
2.1.3 3 InternationalNGOs Public Service TVCs…
2.1.4 This taskis corresponding onweekly stage/progress topics via Microsoft Office Word
2.2 Lesson9-11:Stage 2 – Creativity:
2.2.1 Create or generate 3concepts/ideas ofMalaysia NGOs – Public Service TVC based on weekly
stage/progresstopics…inspired orreferencingStage 1 – Research.
2.2.2 These 3concepts/ideasmay consistof1 Malaysia NGO or 3 different Malaysia NGOs
2.2.3 Each concept/idea processcommences with typewrittenstoryline first then followed by storyboard scamps
and correspondingon weekly stage via Microsoft Office – Word documentation
2.3 Lesson12-14:Stage 3 – Execution
2.3.1 Afterall that have transpired at Stage2– Creativity
2.3.2 Stage 3 is all about “Execution” …meaning to proceedto NGOs Public Service TVC productionbasedon
concepts/ideasat Stage 2– Creativity
2.3.3 Presentation ofTVCs in this stage is basedon relevant software/s ofapplication
2.3.4 Howeverthese TVC/s may be documentedorcorrespondingly via Microsoft Office – Word via
“printscreen” mode offrame-by-frame

6. 2.3.5 One would asked …all 3 TVCs to be executed oronly 1 TVC is sufficed
2.3.6 Let’s be open on this matter…because miracle will happened whenone have sufficient passion
3. Overall Submission Requirementsand FinalPresentation/Assessment mode
3.1 A booklet-like design journaltoo is included in this FinalProject demonstratingalldevelopments,procedures,and
processeswill enhance assessment/presentationgrading…it could just continuing fromAssignment 1booklet.
3.2 Step by step processes,designdevelopment,and reviewwill be paginated as perthe following assessmentcriteria.
3.3 Relevant software/sto presentTVC/s
4. Materials/Equipment:
Laptop: PC or Mac platform
Softwares: 1. Adobe CS/CC (Illustrator and Photoshop)2. Microsoft Office (Word), and 3.Audio/Video
Editing Softwares, Etc.
Outcome – Assessment Mapping
No. Assessment Methods
Learning Outcomes
LOC1
LOC2
LOC3
LOC4
LOC5
1 Research/Investigation ✓ ✓ ✓ ✓ ✓
2 Creativity ✓ ✓ ✓ ✓ ✓
3 Execution ✓ ✓ ✓ ✓ ✓
*FINAL PROJECT: CASE STUDYAND GUIDES/MATERIALS ARE AS PER DISCOURSE MATERIALS BY SUBJECT LECTURE
MASTER CHOO KAM THONG (SIFU)

7. Assignment 1: Final Learning Outcome – Conclusions Statements
(What we learnt in this Assignment 1)
1. Through the video that we did research, we found out that there’s really lot of people in this
world who needs help.
2. And with the commercial way, people who are not suffering from the problems can actually
know what’s happening and they can help.
3. I truly found out that how powerful a commercial are.

8. 1. Stage 1- Research
1. International NGO commercial
Best Advertisement ever – Winner of Best AD 2014

10. 2.

12. 3.

14. Malaysia Public Service Commercial
1. N.G.O Ad Best Inspiring Video Ever
(http://youtu.be/f3MqVD7rbmo)
(Project Uday – One life. Many smiles.)

16. 2.

17. 3.

18. 3. Stage 3- Execution
(PROJECT UDAY)
final (dont waste food).mp4