This document provides information about the target audience, promotions, key features, and convergence for the video game Grand Theft Auto IV. The target audience is listed as 17+ due to the game's violent and sexual content, though the real audience is likely 13+. The document describes guerilla marketing tactics used to promote the game. It provides a plot summary that follows the main character Niko Bellic and his criminal activities in an open world. Fans created online communities to share tips and modifications for the game.

2. Target Audience
 The initial target audience of the game is 17+ due to
legal reasons of violence, drug use and nudity.
 The reality is kids from 13+ and even younger in
some cases would be the main users of the game.

3. Game Promotions
 Guerilla marketing -
Rockstar used guerilla
marketing to promote the
release of GTA IV by
putting wanted posters
around New York and also
issued legitimate works of
graffiti around the city

4. Trailer
 This is the trailer for GTA IV released on March 27th
2008 -
http://www.youtube.com/watch?v=HlF6fbIFiCM

5. Key features
 “Grand Theft Auto IV follows the story of Niko Bellic, a veteran of the Bosnian war,
who is haunted by the betrayal of his army unit by one of its members which led to
the death of all three members. After the war Niko put his skills to use as a
smuggler, while trying to track down to track down the traitor . Ten years late, after a
smuggling run that goes bad, Niko leaves Eastern Europe to escape the anger of his
employer, Ray Bulgarin. Eventually, under persuaion from his cousin Roman, Niko
comes to Florian Cravic, the man he believes to be the traitor. After his arrival,
however, Niko quickly learns that Roman’s tales of riches and luxury were lies
concealing his struggles with gambling debt and loan sharks.” this is a quote from
the plot story taken from Wikipedia.
 The game involves missions, lots of driving, drugs, violence and sexual references.
This is to present the day of an average criminal roaming the streets to cause panic
and mayhem. The game is in context with the sandbox genre as you can either play
missions or just run about car jacking people and killing others.

6. Game Convergence
 GTA fans have used the internet to create fansites
and communities to share tips, stories and
experiences about the game and also developed
their own modifications and shared them over the
internet.

7. THE END