Grand Theft Auto 4 was released in April 2008 for PlayStation 3, Xbox 360, and PC. The target audience is males under 30. It allows open world gameplay and multiplayer for up to 16 or 32 players depending on the console. Additional episodes like The Lost and Damned and The Ballad of Gay Tony were later released for the game. Over 17 million copies of GTA 4 have been sold since its release.

1. Grand Theft Auto 4 Fact Sheet
GTA was released on the 29th of April 2008 worldwide on
the Playstation 3, PC as well as the Xbox360.
The target audience are males under the age of 30.
The game can be played on Playstation 3 and now can be
played on Xbox 360 and PC as well.
Some of the key features of the game are the ability to play
with up to 16 players on PS3 and Xbox 360 and up to 32
players on PC.
Being able to use a mobile phone to arrange missions, call taxis,
purchase weapons, ect.
The pedestrians perform realist actions such as talking on
phones; reading books, drop little ect.
Being able to play 15 different multiplayer modes.
Being able to just go around doing what you want without doing
missions.
You socialise with people and try to maintain good relationships
with the people by doing things such as bowling together,
drinking together, ect.
GTA currently have sold over 17 million copies since it’s
release, 2 million in the last few months due to the release of
extra content.
There have been 2 extra episodes added to GTA4 , these being
‘The Lost and Damned’ and ‘The Balled of Gay Tony’.
This was first released on xbox 360, The Lost and Damned
being releasd onto Xbox Live on the 17th
of Febuary 2009 and
then The Balled of Gay Tony on the 29th
of October 2009.
Rockstar then released these 2 extra episodes on to the
Playstation 3 and PC on the 13th
of April 2010 in North America
and 16th
April 2010 in Europe.
A use of convergence is that GTA4 used licensed tracks for the
radio stations in the games comibing video games and popular
music together to create a more realistic experience and
enviroment
Rock star used synergy in their marketing by timing the release of the first trailer
to coincide with the release the first GTA 4 magazine preview, which was in the
US games magazine Game Informer.