GTA IV was released in 2008 targeting audiences aged 20-30 due to its violent story. It was initially released for PS3 and Xbox 360, then PC, featuring free roaming and missions involving pimping, killing, drug trafficking, and car chases. GTA IV broke records by making $500 million in its first week selling 15 million copies, surpassing Halo as the highest grossing game ever. It includes spin-offs and allows for online play with friends.

1. Release date 29 April 2008
Target audience for this game is between 20 and 30. This is mainly because of the
violent nature of the story.
GTA IV was released initially for the PS3 and the Xbox 360 and was later released
for the PC.
The key features of the game include:
Free roaming
Pimping
Killing
Drug trafficking
Car Chases
And many more violent activities.
Missions almost always include at least one of these.
Upon release GTA took $500 million in the first week selling 15 million copies.
Beating halos record making it the highest grossing game of all time.
The GTA IV spin offs include – Ballad of gay tony
Lost and the damned
The convergence of the game is that we can play online with our friends. This allows
us to play team death matches or just roam the city with our friends.