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Lecture Lecture 2 43100
The document discusses the future of marketing and advertising. It outlines an agenda covering topics like brands, old marketing vs new marketing, innovation, engagement, utility, and insight. Specifically, it notes that brand management aims to increase a product's perceived value and brand equity through applying marketing techniques to specific products or brands.
Lecture Lecture 2 43100
- 1. Presented By: MuhammadAwais Khan
- 2. IN MARKETING &ADVERTISING WHAT’S NEXT
- 3. THE FUTURE OF ADVERTISING
- 4.
- 5. THE FUTURE OF MARKETING
- 6. TOPICS / AGENDABRANDS OLD MARKETING NEW MARKETING INNOVATION ENGAGEMENT UTILITY INSIGHT
- 7.
- 8. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity BRAND MANAGEMENT
Editor's Notes
- #3 Just wanted to share a few thoughts today on where things are moving. This isn’t the long-term outlook so much as the direction stuff is shifting today thanks to the growing realization of the power the Web holds to tell stories, engage people, and give them things that are more relevant and useful as far as brands are concerned.
- #4 So… the future of advertising…
- #6 Now, let’s chat about the future outlook for marketing…