The document summarizes predictions for Manchester in 2030 based on current trends. It notes that technology is advancing exponentially, with more change expected in the next 20 years than the last 100. Some predictions include transportation being dominated by electric self-driving cars and flying vehicles, renewable energy becoming widespread, and a transition to a "care economy" focused on human services as artificial intelligence automates other jobs. Education will need to adapt to training "Generation Z" and fostering collaboration between different generations in the workforce. Cities will be defined by digital connectivity and community, with pollution eliminated.
The following document was elaborated by InPeople Consulting & UpsideRisks as a consecuence of the participation at the Conference Exponential Finance and their own research.
This document is a briefing of the Conference Exponential Manufacturing organized by Singularity University in may 2016. We enrieched it with examples and articles by our own.
This document discusses emerging technologies related to autonomous vehicles and artificial intelligence. It provides examples of companies and governments working to develop and test driverless car technologies. Predictions are made that driverless electric vehicles could be ubiquitous by 2030 and help make transportation more affordable and accessible while reducing infrastructure costs and improving public health. Concerns are also raised about the potential impacts on jobs and existing industries.
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
People are slowly beginning to realize that the times, they are a-changing. When it comes to the future of work and automation, it’s not a question of how, but when. We usually only react when it’s already too late. But this time, the writings on the wall are too overwhelming to just ignore them.
Now don’t get me wrong. I’m not saying that you should stock up on guns, build a shelter and prepare for Skynet. But it’s probably a good idea to at least start considering the idea that things might change faster than you think. And in the end, we would hate to say we told you so. So start preparing right now with these 6 crucial tips to survive the second machine age.
IBM, 108 years of never-ending transformationRoberto Villa
IBM was formed in 1911 through the merger of three companies and has since transformed into a global technology leader. Over the past 108 years, IBM has continuously reinvented itself, evolving from mechanical devices to pioneering innovations like the personal computer, internet, AI, and quantum computing. Today, IBM is a cognitive solutions and cloud platform company focused on industries like healthcare, transportation and agriculture.
The document provides a summary of the history of Silicon Valley and the factors that contributed to its emergence as a major hub of innovation. It discusses several key events and individuals:
1) Frederick Terman's role as Stanford professor and provost in encouraging collaboration between academia and industry, including supporting HP's founding.
2) Stanford's focus on electronics during WWII and the Cold War, bringing defense funding and spinouts like Varian Associates.
3) William Shockley founding Shockley Semiconductor which led to the "Traitorous 8" founding Fairchild Semiconductor and initiating the chip industry.
4) The rise of venture capital firms like Draper Gaither & Anderson and later Kleiner Per
The following document was elaborated by InPeople Consulting & UpsideRisks as a consecuence of the participation at the Conference Exponential Finance and their own research.
This document is a briefing of the Conference Exponential Manufacturing organized by Singularity University in may 2016. We enrieched it with examples and articles by our own.
This document discusses emerging technologies related to autonomous vehicles and artificial intelligence. It provides examples of companies and governments working to develop and test driverless car technologies. Predictions are made that driverless electric vehicles could be ubiquitous by 2030 and help make transportation more affordable and accessible while reducing infrastructure costs and improving public health. Concerns are also raised about the potential impacts on jobs and existing industries.
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
People are slowly beginning to realize that the times, they are a-changing. When it comes to the future of work and automation, it’s not a question of how, but when. We usually only react when it’s already too late. But this time, the writings on the wall are too overwhelming to just ignore them.
Now don’t get me wrong. I’m not saying that you should stock up on guns, build a shelter and prepare for Skynet. But it’s probably a good idea to at least start considering the idea that things might change faster than you think. And in the end, we would hate to say we told you so. So start preparing right now with these 6 crucial tips to survive the second machine age.
IBM, 108 years of never-ending transformationRoberto Villa
IBM was formed in 1911 through the merger of three companies and has since transformed into a global technology leader. Over the past 108 years, IBM has continuously reinvented itself, evolving from mechanical devices to pioneering innovations like the personal computer, internet, AI, and quantum computing. Today, IBM is a cognitive solutions and cloud platform company focused on industries like healthcare, transportation and agriculture.
The document provides a summary of the history of Silicon Valley and the factors that contributed to its emergence as a major hub of innovation. It discusses several key events and individuals:
1) Frederick Terman's role as Stanford professor and provost in encouraging collaboration between academia and industry, including supporting HP's founding.
2) Stanford's focus on electronics during WWII and the Cold War, bringing defense funding and spinouts like Varian Associates.
3) William Shockley founding Shockley Semiconductor which led to the "Traitorous 8" founding Fairchild Semiconductor and initiating the chip industry.
4) The rise of venture capital firms like Draper Gaither & Anderson and later Kleiner Per
The document discusses how information technologies are transforming society and culture. It notes that speech enabled tribes with 10^7 bits of information, writing enabled city cultures with 10^11 bits, and printing enabled the Renaissance and industrial society with 10^17 bits. Digital technology now provides 10^25 bits and may enable a new type of culture. The document argues that new technologies like robotics, artificial intelligence, and digitalization will continue to significantly impact jobs, industries, and ways of life over the coming decades in a way similar to how the industrial revolution transformed societies in the past. It notes both opportunities and challenges that these changes may bring.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies.
We look at few examples of successful companies that fail to address the changing times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Siciety 5.0_challenges in Super Smart Society .pptxAnilDongre8
1. The document discusses some of the challenges and opportunities of Society 5.0, including advances in robotics, artificial intelligence, 3D printing, and other emerging technologies that will transform industries over the next 5 to 10 years.
2. Key technologies discussed include artificial intelligence, robotics, big data, cloud computing, augmented reality, and more. The document provides examples of how these technologies will impact various sectors such as law, manufacturing, healthcare, transportation, energy, and more.
3. The document also discusses new types of jobs and industries that may emerge as a result of technological changes, such as software developers, blockchain jobs, virtual reality jobs, data protection jobs, gene editors, and data brokers.
The document discusses trends and predictions for the future including:
1) Centralized institutions of the 20th century will decline and be replaced by decentralized peer-to-peer models where the largest companies own few or no assets.
2) Technology will continue to accelerate, disrupt existing industries and social structures, and empower individuals through platforms, apps and smart devices that are addictive like drugs.
3) Science fiction concepts will become reality as new technologies emerge that augment and enhance humanity, enable longer lifespans by cheating death, and create new forms of artificial and biological life.
Technology, Industry, Society- Hopes and FearsSrijnan Sanyal
This document summarizes the development of communication technologies throughout history and their impact on civilizations and societies. It traces the progression from spoken language 100,000 years ago, to written language with papyrus in 2560 BC, the printing press in the 14th-15th century, broadcasting in the 1910s, and the internet in the 1990s. Each new technology advanced communication and fueled maturity of civilizations. The document then discusses hopes and fears around modern technologies like smartphones, social media, 3D printing, and artificial intelligence, and their potential impacts on business, government, jobs, privacy, and more. It emphasizes both the opportunities these technologies provide as well as concerns about controlling access to data and changing labor markets.
Techlogy, Industry, Society- Hopes and FearsSrijnan Sanyal
Over the weekend I spoke at the Leadership Conclave- 2015, organised by Indian Institute of Management- Kashipur. It was a wonderful experience with charming and engaged audience comprised of students, teachers and industry leaders.
At any given moment it is easy to look back to see how technology has changed over time. At the same time it is difficult to see what transformations are taking place in current moment, and even more difficult to see where things are going.
We will explore what technology is. For us it may be the latest tech stuff we see, something new. But what about everyday objects that we take for granted. Are those not technologies also?
How does technology evolve and where did it come from? We look at some ideas on evolution of technology and how it is similar to biology in some ways. We will also look at the origin of the word technology. Finally we will define the term we will use in the course. Terms defined are technology, product performance, and innovation to name few.
The document discusses predictions for technology and society in the year 2026. It describes how the 1962 cartoon The Jetsons depicted a futuristic family living with flying cars and robots, and notes that many of the technologies shown have now been realized. The document also discusses predictions that robots will be able to perform more jobs by 2026, including medical procedures, manufacturing, and customer service roles. Some experts estimate nearly half of US jobs could be automated in the next two decades. The summary also touches on predictions that smartphones will have new capabilities like 3D holograms and wireless charging by 2026.
Human Centered Futures: the next 20 years - For DialogueXJohn Cardone
The world will change more in the next 20 years than in the past 300 years. Artificial intelligence, self driving cars, robotics, the blockchain, the internet of things... the list goes on! Exponential technologies will produce waves of change, some good, others not so good. How will Kuwait ride those waves? Will we drive change, or will we be driven by it?
The document discusses how the world is changing rapidly and will continue to change exponentially. It notes that the global population has grown significantly from 1950 to today and is projected to continue growing. The workforce has shifted away from blue collar manufacturing jobs to more service-oriented jobs. New technologies are being developed at an ever-increasing pace, and many current jobs will be obsolete in the future. The document calls for communities to prepare for these changes by transforming how they think about economic development and building capacities for continuous innovation and collaboration.
Intuition forms over time. When McKinsey began publishing t.docxmariuse18nolet
Intuition forms over time. When McKinsey began publishing
the Quarterly, in 1964, a new management environment was just
beginning to take shape. On April 7 of that year, IBM announced the
System/360 mainframe, a product with breakthrough flexibility
and capability. Then on October 10, the opening ceremonies of the
Tokyo Olympic Games, the first in history to be telecast via satellite
around the planet, underscored Japan’s growing economic strength.
Finally, on December 31, the last new member of the baby-boom
generation was born.
Fifty years later, the forces symbolized by these three disconnected
events are almost unrecognizable. Technology and connectivity have
disrupted industries and transformed the lives of billions. The
world’s economic center of gravity has continued shifting from West
to East, with China taking center stage as a growth story. The
baby boomers have begun retiring, and we now talk of a demographic
drag, not a dividend, in much of the developed world and China.
We stand today on the precipice of much bigger shifts in each of these
areas, with extraordinary implications for global leaders. In the
years ahead, acceleration in the scope, scale, and economic impact of
technology will usher in a new age of artificial intelligence, con-
sumer gadgetry, instant communication, and boundless information
while shaking up business in unimaginable ways. At the same time,
the shifting locus of economic activity and dynamism, to emerging
Management intuition
for the next 50 years
The collision of technological disruption, rapid
emerging-markets growth, and widespread
aging is upending long-held assumptions that
underpin strategy setting, decision making,
and management.
Richard Dobbs, Sree Ramaswamy, Elizabeth Stephenson,
and S. Patrick Viguerie
S E P T E M B E R 2 0 1 4
22
markets and to cities within those markets, will give rise to a new
class of global competitors. Growth in emerging markets will occur
in tandem with the rapid aging of the world’s population—first in
the West and later in the emerging markets themselves—that in turn
will create a massive set of economic strains.
Any one of these shifts, on its own, would be among the largest eco-
nomic forces the global economy has ever seen. As they collide,
they will produce change so significant that much of the management
intuition that has served us in the past will become irrelevant. The
formative experiences for many of today’s senior executives came as
these forces were starting to gain steam. The world ahead will be
less benign, with more discontinuity and volatility and with long-term
charts no longer looking like smooth upward curves, long-held
assumptions giving way, and seemingly powerful business models
becoming upended. In this article, which brings together years
of research by the McKinsey Global Institute (MGI) and McKinsey’s
Strategy Practice,1 we strive to paint a picture of the road ahead, .
Social networking has revolutionized communication and connections between people. It allows easy accessibility from anywhere in the world. Today, social networking sites have largely replaced in-person contact for both work and leisure. In the future, social networking is predicted to integrate with augmented reality through mobile devices. It will shape a virtual representation of people's lives and identities online.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
The document discusses the evolution of different forms of communication and their impacts on human culture and society.
Speech enabled tribes with 10^7 bits of information, while writing led to city cultures with 10^11 bits enabled by printing and the Renaissance. The digital age now provides 10^25 bits but the impact on culture is still unknown. ICT is transforming work and requiring new skills while also enabling new forms of leaderless social movements and revolutions organized through social media. Overall technology and information availability is accelerating changes to society and culture at an increasing pace.
This document discusses the evolution of different forms of communication and their impacts on human culture and society. It notes that:
- Speech enabled tribes with 10^7 bits of information, while writing enabled larger city cultures with 10^11 bits through the printing press and Renaissance, leading to the industrial society.
- The digital age now handles 10^25 bits but the long term impacts on culture are still unknown. While technology has advanced rapidly, human brains still primarily operate at the level of speech and learning. Major trends like climate change, demographics, global networks and new technologies are reshaping societies in fundamental ways.
The document argues that we are in the early stages of a new digital revolution that will transform social
This document discusses emerging technologies and their potential impacts. It begins by noting that while technology progress is often emphasized, the social and cultural impacts are also important to consider. Several key technologies are then summarized, including smartphones and their dominance, the internet of things, digital transformation of businesses, 3D printing, robotics like self-driving cars, augmented and virtual reality, and machine learning. While the future possibilities seem vast, challenges like inequality and the environment remain, though optimism about abundance through technologies is expressed.
One fact is clear: society lives, more than ever, under the auspices under the auspices and domains of science and technology. Advertising that makes about science and technology is so intense that a significant portion of people believe that they only bring only benefits to society. For man, the technology makes life easier, cleaner and longer. Man cultivates a growing dependency in relation to science and technology in contemporary era. It is a usual behavior of much of society considers science and technology as liberators of humanity of labor burdens and threats posed by the forces of nature. Adding to all this, there is a widespread view that scientific and technological progress brings not only the advancement of knowledge, but also as a real improvement, inexorable and effective in all aspects of human life. Science is not only seen as liberating, but also as dehumanizing and enslaving of human life. Uncontrolled growth of technology has contributed to destroy the vital sources of our humanity to create a culture without a moral basis. The technology has shaped our lives because we are at the mercy of interconnected systems, which is serious because we are submissive to his authority, shaping us in its functioning. The omnipresence of technology in today's world, coupled with its increased complexity, gives rise to a very problematic situation.
The document summarizes research identifying the characteristics of high performers, called "Trailblazers", in public service. It defined Trailblazers as those who drive transformation while delivering results. The research involved identifying potential Trailblazers, interviewing 30 individuals, and comparing them to other public and private sector leaders. Key findings were that Trailblazers displayed leadership, strategic thinking, managing change, and motivation. The research can help organizations recruit, develop, and assess potential Trailblazers.
This document discusses six principles for managing strategy and innovation in uncertain times: platforms, not just products; services, not just products; capabilities, not just strategy; pull, not just push; scope, not just scale; and flexibility, not just efficiency. It uses examples from companies like Microsoft, Intel, Apple, Google and Toyota to illustrate ongoing platform battles and a toolkit for platform strategy.
The document discusses how information technologies are transforming society and culture. It notes that speech enabled tribes with 10^7 bits of information, writing enabled city cultures with 10^11 bits, and printing enabled the Renaissance and industrial society with 10^17 bits. Digital technology now provides 10^25 bits and may enable a new type of culture. The document argues that new technologies like robotics, artificial intelligence, and digitalization will continue to significantly impact jobs, industries, and ways of life over the coming decades in a way similar to how the industrial revolution transformed societies in the past. It notes both opportunities and challenges that these changes may bring.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies.
We look at few examples of successful companies that fail to address the changing times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Siciety 5.0_challenges in Super Smart Society .pptxAnilDongre8
1. The document discusses some of the challenges and opportunities of Society 5.0, including advances in robotics, artificial intelligence, 3D printing, and other emerging technologies that will transform industries over the next 5 to 10 years.
2. Key technologies discussed include artificial intelligence, robotics, big data, cloud computing, augmented reality, and more. The document provides examples of how these technologies will impact various sectors such as law, manufacturing, healthcare, transportation, energy, and more.
3. The document also discusses new types of jobs and industries that may emerge as a result of technological changes, such as software developers, blockchain jobs, virtual reality jobs, data protection jobs, gene editors, and data brokers.
The document discusses trends and predictions for the future including:
1) Centralized institutions of the 20th century will decline and be replaced by decentralized peer-to-peer models where the largest companies own few or no assets.
2) Technology will continue to accelerate, disrupt existing industries and social structures, and empower individuals through platforms, apps and smart devices that are addictive like drugs.
3) Science fiction concepts will become reality as new technologies emerge that augment and enhance humanity, enable longer lifespans by cheating death, and create new forms of artificial and biological life.
Technology, Industry, Society- Hopes and FearsSrijnan Sanyal
This document summarizes the development of communication technologies throughout history and their impact on civilizations and societies. It traces the progression from spoken language 100,000 years ago, to written language with papyrus in 2560 BC, the printing press in the 14th-15th century, broadcasting in the 1910s, and the internet in the 1990s. Each new technology advanced communication and fueled maturity of civilizations. The document then discusses hopes and fears around modern technologies like smartphones, social media, 3D printing, and artificial intelligence, and their potential impacts on business, government, jobs, privacy, and more. It emphasizes both the opportunities these technologies provide as well as concerns about controlling access to data and changing labor markets.
Techlogy, Industry, Society- Hopes and FearsSrijnan Sanyal
Over the weekend I spoke at the Leadership Conclave- 2015, organised by Indian Institute of Management- Kashipur. It was a wonderful experience with charming and engaged audience comprised of students, teachers and industry leaders.
At any given moment it is easy to look back to see how technology has changed over time. At the same time it is difficult to see what transformations are taking place in current moment, and even more difficult to see where things are going.
We will explore what technology is. For us it may be the latest tech stuff we see, something new. But what about everyday objects that we take for granted. Are those not technologies also?
How does technology evolve and where did it come from? We look at some ideas on evolution of technology and how it is similar to biology in some ways. We will also look at the origin of the word technology. Finally we will define the term we will use in the course. Terms defined are technology, product performance, and innovation to name few.
The document discusses predictions for technology and society in the year 2026. It describes how the 1962 cartoon The Jetsons depicted a futuristic family living with flying cars and robots, and notes that many of the technologies shown have now been realized. The document also discusses predictions that robots will be able to perform more jobs by 2026, including medical procedures, manufacturing, and customer service roles. Some experts estimate nearly half of US jobs could be automated in the next two decades. The summary also touches on predictions that smartphones will have new capabilities like 3D holograms and wireless charging by 2026.
Human Centered Futures: the next 20 years - For DialogueXJohn Cardone
The world will change more in the next 20 years than in the past 300 years. Artificial intelligence, self driving cars, robotics, the blockchain, the internet of things... the list goes on! Exponential technologies will produce waves of change, some good, others not so good. How will Kuwait ride those waves? Will we drive change, or will we be driven by it?
The document discusses how the world is changing rapidly and will continue to change exponentially. It notes that the global population has grown significantly from 1950 to today and is projected to continue growing. The workforce has shifted away from blue collar manufacturing jobs to more service-oriented jobs. New technologies are being developed at an ever-increasing pace, and many current jobs will be obsolete in the future. The document calls for communities to prepare for these changes by transforming how they think about economic development and building capacities for continuous innovation and collaboration.
Intuition forms over time. When McKinsey began publishing t.docxmariuse18nolet
Intuition forms over time. When McKinsey began publishing
the Quarterly, in 1964, a new management environment was just
beginning to take shape. On April 7 of that year, IBM announced the
System/360 mainframe, a product with breakthrough flexibility
and capability. Then on October 10, the opening ceremonies of the
Tokyo Olympic Games, the first in history to be telecast via satellite
around the planet, underscored Japan’s growing economic strength.
Finally, on December 31, the last new member of the baby-boom
generation was born.
Fifty years later, the forces symbolized by these three disconnected
events are almost unrecognizable. Technology and connectivity have
disrupted industries and transformed the lives of billions. The
world’s economic center of gravity has continued shifting from West
to East, with China taking center stage as a growth story. The
baby boomers have begun retiring, and we now talk of a demographic
drag, not a dividend, in much of the developed world and China.
We stand today on the precipice of much bigger shifts in each of these
areas, with extraordinary implications for global leaders. In the
years ahead, acceleration in the scope, scale, and economic impact of
technology will usher in a new age of artificial intelligence, con-
sumer gadgetry, instant communication, and boundless information
while shaking up business in unimaginable ways. At the same time,
the shifting locus of economic activity and dynamism, to emerging
Management intuition
for the next 50 years
The collision of technological disruption, rapid
emerging-markets growth, and widespread
aging is upending long-held assumptions that
underpin strategy setting, decision making,
and management.
Richard Dobbs, Sree Ramaswamy, Elizabeth Stephenson,
and S. Patrick Viguerie
S E P T E M B E R 2 0 1 4
22
markets and to cities within those markets, will give rise to a new
class of global competitors. Growth in emerging markets will occur
in tandem with the rapid aging of the world’s population—first in
the West and later in the emerging markets themselves—that in turn
will create a massive set of economic strains.
Any one of these shifts, on its own, would be among the largest eco-
nomic forces the global economy has ever seen. As they collide,
they will produce change so significant that much of the management
intuition that has served us in the past will become irrelevant. The
formative experiences for many of today’s senior executives came as
these forces were starting to gain steam. The world ahead will be
less benign, with more discontinuity and volatility and with long-term
charts no longer looking like smooth upward curves, long-held
assumptions giving way, and seemingly powerful business models
becoming upended. In this article, which brings together years
of research by the McKinsey Global Institute (MGI) and McKinsey’s
Strategy Practice,1 we strive to paint a picture of the road ahead, .
Social networking has revolutionized communication and connections between people. It allows easy accessibility from anywhere in the world. Today, social networking sites have largely replaced in-person contact for both work and leisure. In the future, social networking is predicted to integrate with augmented reality through mobile devices. It will shape a virtual representation of people's lives and identities online.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
The document discusses the evolution of different forms of communication and their impacts on human culture and society.
Speech enabled tribes with 10^7 bits of information, while writing led to city cultures with 10^11 bits enabled by printing and the Renaissance. The digital age now provides 10^25 bits but the impact on culture is still unknown. ICT is transforming work and requiring new skills while also enabling new forms of leaderless social movements and revolutions organized through social media. Overall technology and information availability is accelerating changes to society and culture at an increasing pace.
This document discusses the evolution of different forms of communication and their impacts on human culture and society. It notes that:
- Speech enabled tribes with 10^7 bits of information, while writing enabled larger city cultures with 10^11 bits through the printing press and Renaissance, leading to the industrial society.
- The digital age now handles 10^25 bits but the long term impacts on culture are still unknown. While technology has advanced rapidly, human brains still primarily operate at the level of speech and learning. Major trends like climate change, demographics, global networks and new technologies are reshaping societies in fundamental ways.
The document argues that we are in the early stages of a new digital revolution that will transform social
This document discusses emerging technologies and their potential impacts. It begins by noting that while technology progress is often emphasized, the social and cultural impacts are also important to consider. Several key technologies are then summarized, including smartphones and their dominance, the internet of things, digital transformation of businesses, 3D printing, robotics like self-driving cars, augmented and virtual reality, and machine learning. While the future possibilities seem vast, challenges like inequality and the environment remain, though optimism about abundance through technologies is expressed.
One fact is clear: society lives, more than ever, under the auspices under the auspices and domains of science and technology. Advertising that makes about science and technology is so intense that a significant portion of people believe that they only bring only benefits to society. For man, the technology makes life easier, cleaner and longer. Man cultivates a growing dependency in relation to science and technology in contemporary era. It is a usual behavior of much of society considers science and technology as liberators of humanity of labor burdens and threats posed by the forces of nature. Adding to all this, there is a widespread view that scientific and technological progress brings not only the advancement of knowledge, but also as a real improvement, inexorable and effective in all aspects of human life. Science is not only seen as liberating, but also as dehumanizing and enslaving of human life. Uncontrolled growth of technology has contributed to destroy the vital sources of our humanity to create a culture without a moral basis. The technology has shaped our lives because we are at the mercy of interconnected systems, which is serious because we are submissive to his authority, shaping us in its functioning. The omnipresence of technology in today's world, coupled with its increased complexity, gives rise to a very problematic situation.
The document summarizes research identifying the characteristics of high performers, called "Trailblazers", in public service. It defined Trailblazers as those who drive transformation while delivering results. The research involved identifying potential Trailblazers, interviewing 30 individuals, and comparing them to other public and private sector leaders. Key findings were that Trailblazers displayed leadership, strategic thinking, managing change, and motivation. The research can help organizations recruit, develop, and assess potential Trailblazers.
This document discusses six principles for managing strategy and innovation in uncertain times: platforms, not just products; services, not just products; capabilities, not just strategy; pull, not just push; scope, not just scale; and flexibility, not just efficiency. It uses examples from companies like Microsoft, Intel, Apple, Google and Toyota to illustrate ongoing platform battles and a toolkit for platform strategy.
The document discusses trends that will affect workforce health from now until 2030 in the UK. As the average age of the workforce rises to 43 by 2030, there will be a greater need for workplaces to focus on improving physical and psychological wellbeing of employees. This is important as the number of retirees grows, placing more burden on a smaller workforce to support them. Factors like changing demographics, economies, work environments and disease patterns will all intersect to influence workforce health over this time period. Workplace adjustments can help older workers remain productive and unlock innovation.
Dr Cathy Garner , CEO, Manchester Knowledge capital talks about the work M:KC have undertaken on behalf of the city of Manchester to develop and harness business innovation. The presentation was delivered at NESTA's Driving Innovation in Cities - Lessons Learnt from Manchester Event on 22 July 2010
Energy4All is a cooperative organization that facilitates community ownership of renewable energy projects. It seeks to combine environmental ethics with business professionalism. Since 2002, Energy4All has developed 9 renewable energy projects totaling £14 million in equity raised and £7 million borrowed, benefiting over 7,500 members. Key lessons learned include that the cooperative structure can be flexible and effective, but high skill levels and professionalism are essential to credibility.
The document argues that the current standards agenda for school improvement focuses too much on competitive self-interest rather than cooperative actions for mutual gain. It provokes educators to reconnect education to its community and for professionals to co-construct services with service users. The document asks where people would choose to educate their children in the future - in a system like battery hens or one that allows free range thinkers.
As part of the Innovation Manchester Boardroom: The Formula for Cooperation Phil Arnold, CEO, Reddish Vale Cooperative Trust presented about the UK's first cooperative school.
As part of the Innovation Manchester Boardroom: The Formula for Cooperation Andrew King, CEO and Founder of Energy4All presented how a Cooperative model has worked for his organisation.
Energy4All is a cooperative organization that facilitates community ownership of renewable energy projects. It seeks to combine environmental ethics with business professionalism. Since 2002, Energy4All has developed 9 renewable energy projects totaling £14 million in equity raised and £7 million borrowed, benefiting over 7,500 members. Key lessons learned include that the cooperative structure can be flexible and effective, but high skill levels and professionalism are essential to credibility.
The document discusses how to meet future energy demands in the UK in a sustainable way through 2030 and beyond. It proposes using renewable sources like wind, solar, biomass and tidal for 30% of energy, and nuclear and carbon capture coal for another 60%, totaling 90% clean energy. The remaining 10% would come from "dirty" coal energy. It also discusses using smart grids, dynamic demand, storage and dispersed generation to better match energy use to intermittent renewable supply and reduce costs for consumers.
The document discusses becoming a systematic entrepreneur and outlines a framework for the entrepreneurial process. It describes entrepreneurship as involving the identification, development, and exploitation of opportunities through an innovative combination of resources. It then provides a 3-step practical framework for being more systematic in the entrepreneurial process of opportunity alertness, opportunity review, and opportunity exploitation.
The Innovation Investment Fund is a unique approach to city level innovation. This presentation describes some on the projects that have received funding.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. manchester 2030
mike ryan
futurologist
copyright 2010
Welcome, thanks to MKC for letting me do this talk. I’ve a lot to cover in 15 minutes so lots of
skimming and not much depth.
2. predicting the future has never been easy:
“Man will not fly for 50 years” First successful flight by man
Wilbur Wright, 1901 Wilbur & Orville Wright, 1903
Wright Brothers deserve their place in aviation history. This is a statement wilber wright made
in 1901. The Kitty Hawk flew 4 successful flights as this telegraph shows 2 years after Wilbur
said it would take 50.
3. speed
economy
cities
learning
speed - our world is moving into overdrive
economy - transition to a new world and challenges for the workforce with new sorts of jobs
cities - transport in 2030, hitting our sweet spot
learning - the move from 20th century to 21st century
5. manchester 1910
this is Manchester a century ago. Look carefully. The world was very different then.
why am I showing you this? we’re supposed to be looking at 20 years in the future.
many people believe in the next 20 years the world will change as much as the last 100.
6. “The World will advance 100
years in the next 20 ” *
* Ray Kurzweil Theory of Singularity 2008
Ray Kurzweil a renowned Futurologist and author of the singularity is near has proven his
theory of singularity which shows the planet evolving at a logarithmic pace. So the next 100
years on earth will evolve like the last 22,000.
7. 1950 10 years 50 years 10 days
1980 6 years 20 years 5 days
2010 2 years 2 years 24 hours
2030 50 days 300 days instantly
We can all see this in the pace of change of things around us.
Cars now take 2 years from design to appearing in the showroom
A new city the size of Manchester was built in China and populated in 2 years - shifting and
growing populations will need us all to be that adept.
Banking and transactions are nearly instant and solely digital money is a blink away.
8. Evolution
4221 2250 1476 830 630
Like the seven ages of man, technology is evolving at a faster and faster speed.
Here are some well known technology brands: Google, Facebook, Twitter,BBC Iplayer and
Apple IPhone App store.
Can anyone guess what the numbers are appearing under each logo? The number of days
each has existed. The iplayer is less than 3 years old yet 70 million progammes are watched
this way each month. The Iphone App store is yet to reach its second birthday yet as you will
see is disrupting business models in so many ways.
9. app store
100,00 apps
1,000 more a day
$2.7 billion
The App store has over 100,00 apps and in feb the number of new apps submitted grew to
1,500 a day. That marketplace is worth 2.7 billion and see no sign of it waining. Growth is so
dramatic the app store could easily top a million apps by then end of 2011 and generate
$32billion which puts it at the same level of sales as coca cola worldwide.
10. by 2030
by 2030
However we won’t have an iphone by 2030. Experts predict phones will be replaced with web
enabled contact lenses that overlay digital information on top what we see. You will literally
walk into a room of strangers and know their names and what their facebook profile says
before even talking to them.
11. economy
Lets quickly look at how our economy will develop. I haven’t time to go into specific sectors
but want to explore some important issues.
12. democracy
2005 General Election 2010 18+ users
24 million voted *
21.1 million *
*www.parliament.uk/commons/lib/research/rp2005/RP05-033.pdf *Facebook stats Feb 2010
2010 will bring us the next general election. 2005 was a decidedly analogue affair but 2010
is already shaping up to to be different. Just look at the way in which President Obama
employed one of facebook’s founders as his communications director and how important the
web was to his victory - and the voices of ordinary Americans.
The number of UK facebook users over 18 is over 21 million. The jury’s out on how important
they (or online) will be in this election but it will become the main battleground in future
elections through the end of this decade and beyond.
13. economic transition
2000 2005 2010 2015 2020 2025 2030
Knowledge Economy
Care Economy
Machine
Economy
Ian Pearson Futurizon 2008
Technology and computers will do lots more for us and force us to concentrate on
what makes us human. Empathy and emotions will play a big part and human contact
will dominate the economy. In this new care economy advances in AI take the
economic value of intelligence and force people to focus on their human side -
something AI will not manage for another couple of decades.
We will always place a higher value on human made artifacts even though machines
can make to higher provision and tolerances than we can. A new age of art will
dominate in the 2020’s before AI itself becomes creative and designs stuff better than
humans. We begin to enter the machine age shortly afterwards.
14. generational change
Generation X
born 1961 -1981
post baby boomers long form readers
Generation Y
born 1980 - 1999
net generation short form readers
Generation Z
born 1999 -
digital natives incredible multi-tasking
The past 30 years have delivered 3 distinct generations of people. Generation X, the post
baby boomers who share most in common with the generation before. Often lovers of long
form (books) and familiar with the world we are leaving.
A lot has been written about Generation Y, the oldest of which are just leaving university.
This group are wired and consummate surfers who prefer to gain knowledge in bursts online,
than through books. They are highly capable with the technology and freely give their opinion
online and value blogging and chats.
Generation Z are just coming getting into education and are re-shaping it by their multi-
tasking and natively digital approach. They are a new breed which will challenge to the core
the values of Generation X and probably out perform online those from Generation Y.
What is most interesting is the fact that for the next two decades Generation X,Y and Z will all
make up our workforce - and the challenge is for a business to take the skills of each and
make the most powerful teams the world has known.
15. new sectors, new jobs
‣Old Age Wellness Manager / Consultant
‣Vertical Farmer
‣Nano-Medic
‣Climate Change Reversal Specialist
‣New Scientists Ethicist
Taken from “The shape of jobs to come” by Fast Futures Jan 2010
17. energy
Each Energy Server provides 100kw of green power
www.bloomenergy.com
Bloom energy is already in trials with Ebay, Google and Amazon with 100kw fuel cell servers.
An ex NASA scientist has raised $400 million to form this company offering power servers -
the size of a car park space - enough to power 100 homes and costing $800k each. They
expect a home server that powers an entire home for $3000 by 2020.
19. transport : cars
green
tiny footprint
rented by the hour
computer controlled
MIT Stackable Cars Media Lab 2007-
Stackable cars were shown to me at MIT media lab 2 years ago. Computer controlled with
motors on each wheel, this is how most manufacturers are developing electric vehicles. Ask
yourself about what this will disrupt. Who needs insurance if their are no accidents? If car
parts can be digitally printed on demand what will happen to part manufacturers and garages
when servicing could be done by machines.
Smart highways and roads will create efficient commutes where the only vehicles allowed on
are computer controlled and stackable cars travel within mm of the next - and the roads
could be embedded with wi-tricity - wireless electricity and never need to carry batteries.
20. transport: air
The airline industry will continue to clean up its act. Ironically it is computers that cause more
carbon pollution than planes.
Whether its solar power or energy cells like the technology we saw from bloom energy a zero
emission commercial aircraft will happen.. eventually.
We cannot rule out technologies’ march of disruption and may find we are teleporting around
the place by 2030!
21. the city
‣digital mesh over the cityscape
‣areas of fun and gaming
‣green and pollution free
‣community care
‣destination beyond business and retail
MIT Technology Review / Futurizon research
This futuristic walkthrough illustrates what many people expect the city of the future to look
like.
However we have to think about the type of city we want for the future not just what it is built
like.
Firstly any successful city will have a free to access high speed digital mesh that will
encourage the merging of online and real worlds.
Cities have to become places for fun and excitement - and technology can provide enormous
screens for interactive games - imagine playing tetris on the side of tower block in
spinningfields?
Future citizens will not have respiratory complications due to fossil fuel pollution - we may
have urban farming and all need to breathe pure air. None of us would tolerate victorian
smog now so will the next generation tolerate our polluting ways?
Future cities need excellent community care. In a care society no-one can be excluded and
human life will always be valued above machines - however smart they get.
We need to plan now for two possible changes to our city - that cities become too costly for
business or retail to flourish as they do now. For cities to be relevant in a future world we
need to think about offering new reasons of work and habitation and take nothing for
granted.
22. sweet spot planning
more more
2030
care services
less
2010
less
less cost more
24. learning and work
The ‘20th century’ model
Got Game, Harvard Press
‣knowledge delivery is still fact heavy
‣the linear system is inflexible and not inclusive
‣informal social interaction is often not recognised as learning
‣linear long form model out of sync with ‘short form’ learners
‣teaching is based on a model our parents experienced
25. learning and work
The 21st century model
Got Game, Harvard Press
‣computers know facts people just need to interpret them
‣relationships and understanding people key to work
‣ability to interact with AI machines a vital skill
‣multi-tasking encouraged and many jobs are freelance based
‣learning is often ad-hoc, life long and inclusive
27. conclusion
‣ measure change in days not years
‣ prepare for the care economy
‣ how will Gen. X,Y and Z working together?
‣ cities should embrace (and build) the digital mesh
‣ how will we succeed in educating Generation Z?
28. Thank you
mike@idaho.uk.net
contributions from
MIT Technology Review www.technologyreview.com
The shape of jobs to come, Fast Futures Report 2009
2009-2012 Strategic Report, AGMA and the Commission
Got Game, how the gamers will rule the world, Harvard 2007
Ian Pearson, Futurizon info@futurizon.net
David Crowther, www.melandra.com