Learnings From 7 Years of Growth Hacking

1. Learnings from 7 years growth hacking
3500+ experiments

2. Some facts….
Travel, Fashion, Daily Deals, Marketplaces, Peer-to-Peer, B2B, Real Estate,
Hospitality, Ecommerce, Retail, Leadgen, Finance, Banking, Restaurants,
Investments, SaaS, Education, Gambling, Adult, Pet supplies, Food
Ad spent: € 100 million+
more than 2 billion emails
Build 35 teams
Hired 300+ people
3500+ growth growth experiments

3. We all want this...the magic

4. you should focus on this (The Untold Secret I)

5. The power of just adding 1
Year 1: 66.430
Year 2: 265.356
Year 3: 331.422
Year 4: 1.060.696
Year 5: 1.657.110

6. what helps a lot is repeat customers

7. And understanding this simple formula

8. PPL (The Untold Secret II)

9. Know your customers

10. Start talking to them - EVERY DAY

11. Implement their feedback - everything is possible

12. You can f&$k up a lot if your product is great…..

13. The process of rapid experimentation

14. Simple process

15. Break down the walls - cross functional teams

16. The most powerful innovations are process innovations

17. Execution is more important than ideas

18. You know nothing….

19. Data is king - Measure Everything

20. Build a DM system -- from day one

21. Failure is the ONLY option

22. What works for “them” will most likely not work for YOU

23. we have many “growth hacks”…..

24. and even more “tools”

25. “Magic” stuff belongs to other people

26. Aim for DAILY MARGINAL gains

27. Create a data driven system for it

29. Email is not “dead”

30. but you have to email right….
Highly segmented
Highly personalized
& High utility

31. SEO is not dead

32. Ask Pintrest, Airbnb, Facebook….

33. Your Content is probably dead

34. Online advertsing costs will increase next year

35. Information Overload continues

36. Goldfish will beat you in attention span

37. mobile phone usage will still rise

38. Consumers are informed (better educated)...

39. connected….

40. and empowered !

41. stop cheating yourself (pro tip: use data)

43. Thank you!