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Entrepreneurship... What It Is?
Greg Watson,... Entrepreneurship is:
- Entrepreneurship is more than simply “starting a business.” The definition of entrepreneurship is a process
through which individuals identify opportunities, allocate resources, and create value.
- Entrepreneurs see “problems” as “opportunities,” then take action to identify the solutions to those problems
and the customers who will pay to have those problems solved.
Entrepreneurship... What It Is?
Are you an entrepreneur?
We all have creativity (TNT Channel HD case), imagination (Matt Harding case) ; We all have talent (Shahid
Nazir case); We all have passions (El Morro Fi case); We all have capacity to lead (Jessie case), we all can
persevere (Danny MacAskill)
Some NEED A PUSH TO PUT IT AT WORK, Some Just Don't.
And... Do not be afraid of being wrong
You WILL BE!
Entrepreneurship... What It Is?
Presentation Content:
1. Who Am I
2. What is Forex
3. What is Fxstreet.com
4. How we did it: 7 Secrets to Success
Who am I?
The Bright Side of Francesc
1. Degree in Economics by the University of Barcelona
2. PDD 2000 by IESE Business School
3. Research Manager at e-Business Center PwC&IESE
4. President and Founder of the International Forex Portal:
Fxstreet.com
5. Major shareholder of FOREXSTREET SL
6. Business Angel at:
– Lanta Digital, Venture Capital Fund (C)
– ForexMagnates.com (Israel) and...
– Kantox (C/UK)
– Playfulbet.com (C)
7. Twitter: 9,500 followers
8. Minute of Glory at La Vanguardia. June 16th
2013
Fxstreet.com 3Q 2013
Pageviews: 11,000,000
Unique visitors: 800,000
Visits: 3,300,000
Who am I?
Who am I?
The Dark Side of Francesc
1. Failure in Batxillerat
2. Failure in Selectivitat
3. Almost Kicked out from University
4. From “lousy” job to “lousy” job till 30 years old
No English, No computer skills, no experience...
5. 30 years old and working as a Counter Person at a
restaurant in San Francisco
6. Mother-in-law to the bride:
“Are you sure you want to marry him?”
Why Am I Explaining You This?
What is Forex?
The Foreign Exchange Market (Forex or
FX)
The foreign exchange market is unique because of:
1. its huge trading volume representing the largest asset
class in the world. High liquidity.
2. its continuous operation: 24 hours a day except
weekends
3. the variety of factors that affect exchange
rates;
4. the use of leverage to enhance profit and loss
margins
Main Players
- Central Banks
- Large Banks
- Corporations and governments
- Financial institutions
- Speculators (Institutional, Retail)
Global Forex Market Size:
BIS (April 2010) average daily turnover $3.98 trillion
BIS (April 2013) average daily turnover $5.2 trillion
Retail Forex Market Size
Forex Magnates study 2013 = $360b
What is Forex?
The Industry View:
. Serious Commercial:
http://www.youtube.com/watch?v=V4FVHOMmJHE
. “Funny” Commercial:
http://www.youtube.com/watch?v=Q36gYUz5_W8
. Sexist Commercial:
http://www.youtube.com/watch?NR=1&v=WACzNjhrbKo
What is FXstreet.com?
Fxstreet.com Facts & Figures:
Fxstreet.com is a multi-lingual Forex Portal in
16 languages
Goal: To be the main international reference for
the Forex Market and its exchange rates.
Year of Fxstreet.com Launching: 2,000
Year of Foundation FOREXSTREET SL: 2,001
Partners: Setxi, Miriam and Francesc
First Salary: 2002
First Employee: 2003
Currently: 30 Employees in Barcelona/ 25 Overseas
What is FXstreet.com?
What is FXstreet.com?
Fxstreet.com Facts & Figures
Revenue 2011: $6M
Profits: 40%
Revenue 2012: $6M
Profits: 24%
Revenue break-down: 80% Advertisement; 18% B2B, 2% B2C
95% of the business in English
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
FOREXSTREET SL REVENUE
Years
Euros(€)
The Early Years: 2,000 The First Version of the Site
2011: … And Today
How We Did It?
7 Secrets To Success:
Pencil ready?.....
How We Did It?
How We Did It?
Secret #1: WHY NOT YOU... JUST DO IT
. Invest your TIME
. Invest your TALENT
. Invest your BRAIN
So JUST DO IT! .... And BE PATIENT!
Examples:
- el Morro Fi (Catalonia)
- Jessie Thonburg (US)
- Shahid Nazir (Pakistan)
- Danny MacAskill (Scotland)
- Matt Harding (USA)
- TNT Channel (Belgium)
El blog del Morro Fi (Nov 2007)
Secret #1: WHY NOT YOU... JUS DO IT... EL MORRO FI CASE
El blog del Morro Fi
El blog del Morro Fi
Vermuteria el Morro Fi (Oct 2010)
Bar Mitja Vida (Dec 2012)
Jessie
Secrets #1: WHY NOT YOU... JUST DO IT... JESSIE'S CASE
. Jessie is a 16 years old girl from California
. To raise $5,000 to build preschools in South Africa and provide school supplies to impoverished children in Kenya.
. She developed a web site called:
Bracelets That Benefit
. Got involved classmates and friends
to make nice bracelets using African
colours that symbolize hope and change
. sell them on the web at $5 the piece.
Jessie
Jessie
Secrets #1: WHY NOT YOU... JUST DO IT... SHAHID NAZIR'S CASE
. Shahid Nazir (31 year old, Pakistan, 1y in Engliand)
. On his first day working on the fish stall in Queen's Market, Shahid’s boss told him to shout to the customers to get
their attention... and within months became an internet sensation.
How We Did It?
Secret #2: WORK HARD
- A Brilliant Idea is Important
… selling tunes a good idea???
- Be “The First” is Important
- and Execution?
... EXECUTION MAKES THE DIFFERENCE
Examples:
. Did you know that Bill Gates Launched Tablets In 2000 or even Apple launched a tablet in early 90's long before
2010 iPad?
. Did you know that Coffee capsule concept was patented in 1978 but did not succeed till middle 90's?
How We Did It?
Secret #2: WORK HARD
Example of Hard Work: Danny MacAskill
“list of injuries that include three broken collarbones,
two broken feet, a torn meniscus, a torn disc in his back,
and countless sprains, strains, and lacerations
—almost all of them from bike accidents.”
How We Did It?
Secret #3: BUILD A STRONG BRAND
Either Through:
Option A:
. Honesty, Ethics and Daily Work
Or
Option B:
Deep Pockets
How We Did It?
Secret #3: BUILD A STRONG BRAND.... HOW WE BUILD POSITIVE WORD OF
MOUTH?
We said we want positive WOM through Option A
. Being Honest:
- Mistakes on the house
- Cutting Win/Win deals
- Avoid deception (users, clients, collaborators):
. Turn Bad Experiences into Positive
. Having Ethics
- The end does not justify the means
- Collaborate vs. Compete
- Say NO to bribes, No to “smarts”
. Daily Work/Daily Actions
. feed-back in less than 24h
. direct line to CEO/President
. treating every single user, client, collaborator as the king
How We Did It?
Secret #4: GET THE BEST ON BOARD
How We Did It?
Secret #5: CREATE VALUE TO CLIENTS, VISITORS, COLLABORATORS
How We Did It?
Secret #6: LET YOUR WORK SPEAK FOR YOU
- Get trendsetters and relevant industry members on board. Get them love your work
- Make your product a need!
(Intel Inside case, FXstreet vs. Agencies case)
- Add excellent sales force to an excellent product.
- Let WOM do its job while you do yours
How We Did It?
Secret #7: TEST AND FAILURE
Wrapping Up..... Success is NOT a Paved Road!
Wrapping Up..... Learn English, START TODAY!
LEARN ENGLISH, GO GLOBALLY
- Spain is a small country with no business plan... Gloomy future
Even if you'll work locally, think Globally. Your market is the whole world
LEARN ENGLISH... Start today!
How?
- Take English seriously at school
- Watch TV or go to movies in Original version... Always!
- Use English subtitles
- You need to practice.... Go live to an English speaking country (at least 1Y )
Wrapping Up... Use Your Imagination, START TODAY!
THE POWER OF THE IMAGINATION
USE YOUR IMAGINATION... Start today!
Wrapping Up... Use Your Imagination, START TODAY!
THE POWER OF THE IMAGINATION
Sample1: Where the Hell is Matt?
Wrapping Up... Use Your Imagination, START TODAY!
THE POWER OF THE IMAGINATION
Sample2: TNT HD Channel Launching Case
Judit and Martina: THE BIGGEST CHALLENGE EVER!!!!
THE END

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CONFERENCE

  • 1.
  • 2. Entrepreneurship... What It Is? Greg Watson,... Entrepreneurship is: - Entrepreneurship is more than simply “starting a business.” The definition of entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value. - Entrepreneurs see “problems” as “opportunities,” then take action to identify the solutions to those problems and the customers who will pay to have those problems solved.
  • 3. Entrepreneurship... What It Is? Are you an entrepreneur? We all have creativity (TNT Channel HD case), imagination (Matt Harding case) ; We all have talent (Shahid Nazir case); We all have passions (El Morro Fi case); We all have capacity to lead (Jessie case), we all can persevere (Danny MacAskill) Some NEED A PUSH TO PUT IT AT WORK, Some Just Don't. And... Do not be afraid of being wrong You WILL BE!
  • 4. Entrepreneurship... What It Is? Presentation Content: 1. Who Am I 2. What is Forex 3. What is Fxstreet.com 4. How we did it: 7 Secrets to Success
  • 5. Who am I? The Bright Side of Francesc 1. Degree in Economics by the University of Barcelona 2. PDD 2000 by IESE Business School 3. Research Manager at e-Business Center PwC&IESE 4. President and Founder of the International Forex Portal: Fxstreet.com 5. Major shareholder of FOREXSTREET SL 6. Business Angel at: – Lanta Digital, Venture Capital Fund (C) – ForexMagnates.com (Israel) and... – Kantox (C/UK) – Playfulbet.com (C) 7. Twitter: 9,500 followers 8. Minute of Glory at La Vanguardia. June 16th 2013 Fxstreet.com 3Q 2013 Pageviews: 11,000,000 Unique visitors: 800,000 Visits: 3,300,000
  • 7. Who am I? The Dark Side of Francesc 1. Failure in Batxillerat 2. Failure in Selectivitat 3. Almost Kicked out from University 4. From “lousy” job to “lousy” job till 30 years old No English, No computer skills, no experience... 5. 30 years old and working as a Counter Person at a restaurant in San Francisco 6. Mother-in-law to the bride: “Are you sure you want to marry him?” Why Am I Explaining You This?
  • 8. What is Forex? The Foreign Exchange Market (Forex or FX) The foreign exchange market is unique because of: 1. its huge trading volume representing the largest asset class in the world. High liquidity. 2. its continuous operation: 24 hours a day except weekends 3. the variety of factors that affect exchange rates; 4. the use of leverage to enhance profit and loss margins Main Players - Central Banks - Large Banks - Corporations and governments - Financial institutions - Speculators (Institutional, Retail) Global Forex Market Size: BIS (April 2010) average daily turnover $3.98 trillion BIS (April 2013) average daily turnover $5.2 trillion Retail Forex Market Size Forex Magnates study 2013 = $360b
  • 9. What is Forex? The Industry View: . Serious Commercial: http://www.youtube.com/watch?v=V4FVHOMmJHE . “Funny” Commercial: http://www.youtube.com/watch?v=Q36gYUz5_W8 . Sexist Commercial: http://www.youtube.com/watch?NR=1&v=WACzNjhrbKo
  • 10. What is FXstreet.com? Fxstreet.com Facts & Figures: Fxstreet.com is a multi-lingual Forex Portal in 16 languages Goal: To be the main international reference for the Forex Market and its exchange rates. Year of Fxstreet.com Launching: 2,000 Year of Foundation FOREXSTREET SL: 2,001 Partners: Setxi, Miriam and Francesc First Salary: 2002 First Employee: 2003 Currently: 30 Employees in Barcelona/ 25 Overseas
  • 12. What is FXstreet.com? Fxstreet.com Facts & Figures Revenue 2011: $6M Profits: 40% Revenue 2012: $6M Profits: 24% Revenue break-down: 80% Advertisement; 18% B2B, 2% B2C 95% of the business in English 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 FOREXSTREET SL REVENUE Years Euros(€)
  • 13. The Early Years: 2,000 The First Version of the Site
  • 14. 2011: … And Today
  • 15. How We Did It? 7 Secrets To Success: Pencil ready?.....
  • 16. How We Did It?
  • 17. How We Did It? Secret #1: WHY NOT YOU... JUST DO IT . Invest your TIME . Invest your TALENT . Invest your BRAIN So JUST DO IT! .... And BE PATIENT! Examples: - el Morro Fi (Catalonia) - Jessie Thonburg (US) - Shahid Nazir (Pakistan) - Danny MacAskill (Scotland) - Matt Harding (USA) - TNT Channel (Belgium)
  • 18. El blog del Morro Fi (Nov 2007) Secret #1: WHY NOT YOU... JUS DO IT... EL MORRO FI CASE
  • 19. El blog del Morro Fi
  • 20. El blog del Morro Fi
  • 21. Vermuteria el Morro Fi (Oct 2010)
  • 22. Bar Mitja Vida (Dec 2012)
  • 23. Jessie Secrets #1: WHY NOT YOU... JUST DO IT... JESSIE'S CASE . Jessie is a 16 years old girl from California . To raise $5,000 to build preschools in South Africa and provide school supplies to impoverished children in Kenya. . She developed a web site called: Bracelets That Benefit . Got involved classmates and friends to make nice bracelets using African colours that symbolize hope and change . sell them on the web at $5 the piece.
  • 25. Jessie Secrets #1: WHY NOT YOU... JUST DO IT... SHAHID NAZIR'S CASE . Shahid Nazir (31 year old, Pakistan, 1y in Engliand) . On his first day working on the fish stall in Queen's Market, Shahid’s boss told him to shout to the customers to get their attention... and within months became an internet sensation.
  • 26. How We Did It? Secret #2: WORK HARD - A Brilliant Idea is Important … selling tunes a good idea??? - Be “The First” is Important - and Execution? ... EXECUTION MAKES THE DIFFERENCE Examples: . Did you know that Bill Gates Launched Tablets In 2000 or even Apple launched a tablet in early 90's long before 2010 iPad? . Did you know that Coffee capsule concept was patented in 1978 but did not succeed till middle 90's?
  • 27. How We Did It? Secret #2: WORK HARD Example of Hard Work: Danny MacAskill “list of injuries that include three broken collarbones, two broken feet, a torn meniscus, a torn disc in his back, and countless sprains, strains, and lacerations —almost all of them from bike accidents.”
  • 28. How We Did It? Secret #3: BUILD A STRONG BRAND Either Through: Option A: . Honesty, Ethics and Daily Work Or Option B: Deep Pockets
  • 29. How We Did It? Secret #3: BUILD A STRONG BRAND.... HOW WE BUILD POSITIVE WORD OF MOUTH? We said we want positive WOM through Option A . Being Honest: - Mistakes on the house - Cutting Win/Win deals - Avoid deception (users, clients, collaborators): . Turn Bad Experiences into Positive . Having Ethics - The end does not justify the means - Collaborate vs. Compete - Say NO to bribes, No to “smarts” . Daily Work/Daily Actions . feed-back in less than 24h . direct line to CEO/President . treating every single user, client, collaborator as the king
  • 30. How We Did It? Secret #4: GET THE BEST ON BOARD
  • 31. How We Did It? Secret #5: CREATE VALUE TO CLIENTS, VISITORS, COLLABORATORS
  • 32. How We Did It? Secret #6: LET YOUR WORK SPEAK FOR YOU - Get trendsetters and relevant industry members on board. Get them love your work - Make your product a need! (Intel Inside case, FXstreet vs. Agencies case) - Add excellent sales force to an excellent product. - Let WOM do its job while you do yours
  • 33. How We Did It? Secret #7: TEST AND FAILURE
  • 34. Wrapping Up..... Success is NOT a Paved Road!
  • 35. Wrapping Up..... Learn English, START TODAY! LEARN ENGLISH, GO GLOBALLY - Spain is a small country with no business plan... Gloomy future Even if you'll work locally, think Globally. Your market is the whole world LEARN ENGLISH... Start today! How? - Take English seriously at school - Watch TV or go to movies in Original version... Always! - Use English subtitles - You need to practice.... Go live to an English speaking country (at least 1Y )
  • 36. Wrapping Up... Use Your Imagination, START TODAY! THE POWER OF THE IMAGINATION USE YOUR IMAGINATION... Start today!
  • 37. Wrapping Up... Use Your Imagination, START TODAY! THE POWER OF THE IMAGINATION Sample1: Where the Hell is Matt?
  • 38. Wrapping Up... Use Your Imagination, START TODAY! THE POWER OF THE IMAGINATION Sample2: TNT HD Channel Launching Case
  • 39. Judit and Martina: THE BIGGEST CHALLENGE EVER!!!!