This one is a observation made on Linkin Road, Mumbai. Hope it provides some food fr thought. #There'sSoMuchOfLearningIfYouCanFind

1. SALES AND NEGOTIATION SKILLS
“A DAY WITH A VENDOR”
By Rasika R Salodkar
Roll No: M14087
SIMSREE, Mumbai

2. Details
 Place: Linking Road, Bandra, Mumbai
 Date: 18.09.2014
 Observed: A street shop owner of
women’s clothes
 Price Range of clothes sold: Rs.100 to
Rs.1000
 Customer type: Middle class women
especially youth

3. Reason for observing a street shop owner:
 Street shop owners provide a wide array of goods and
commodities to the urban populace at reasonable prices
and convenient locations
 Middle and lower class consumer specifically prefers to
purchase from them, though even well-off citizens
purchase many commodities given reasonable prices
 Vendors exhibit remarkable entrepreneurial skills

4. Reason behind choosing Linking Road, Bandra:
 Bandra is a central location
 Also known as ’Queen of Suburbs’ in Mumbai
 Many people work there or in the areas nearby
 Many big names of Bollywood live in Bandra
 A good mix of all religions is found in Bandra

5. Scenario:
 A colorful and crowded street in the afternoon
 A lot of people shopping, especially ladies
 Some 100 odd number of shops
 Every vendor is trying to attract the potential customers
 Vendors are shouting, calling customers in their shops

6. Observations:
 Keeping watch on the people entering the area
 Searching for potential customers
 Judging the customers from their faces, things they use
(Mobile phone, bag, clothes, etc), etc
 Showing them the clothes similar to those they are wearing
 Carefully listening what the customer wants and giving the
exact garment in the proper size
 If the size is not perfect, convincing customers that it is the
new pattern or it is wore that way only
 If the customer is still unhappy, telling them about the
humid weather or telling them it will be perfect after a
couple of washes

7. And finally the main part...
MAKING MONEY !
 Price which is told first time is normally double or
triple the actual price ( One can get Rs.350 garment at
Rs.100 )
 Negotiation is normally varies from customer to
customer
 Customers are also made emotional sometimes
 A profit of 20% to 30% is made by the vendors

8. Some other observations:
 Customers are treated very respectfully
 Liberty to pick up whatever they wish from the shop
 Normally the clothes are arranged in heaps
 ‘Change’ is always given to the customers
 If the customer wants to come after sometime, his/her
selected item is kept aside
 Focus is on keeping the customer happy
 Quick operations
 Everybody was given thin plastic carry bags though
they are banned by the government

9. Have a Happy Shopping!!