These are the slides I used for a four session retreat with the Presbytery of Scioto Valley in Ohio. Our time was spent looking at culture shifts, social networks, platforms for church use, and practical skills. This is the latest iteration of my on-going Social Media and Digital Ministry work with the church.

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from takeoff to landing

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take notes if you can

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road map
↬ Session 1:
Introductions and Shifts:
Who we are and why social media
has caught on.

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road map
↬ Session 2:
Assumptions, Words, and Platforms:
A look at general practices, a
glossary, and an overview of many,
many, many, many platforms

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road map
↬ Session 3:
Essential Platforms and Bonus Stuff:
Suggest basic platforms for church
use and a few more to make things
more fun and dynamic.

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road map
↬ Session 4:
What next: What can you do
tomorrow as individual and
congregations.

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where are you from?

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where are you from?

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what do you do?

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why should we listen?

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how do we know you’re not a robot?

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what about you, part 1
↬ pastors, worship leaders, educators,
administrative, volunteers, others
↬ smart phone, phone-phone, tablet,
phablet, iphone, android, chromebook
↬ text, facebook, twitter, instagram,
pinterest, snapchat, dropbox, doodle

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what about you, part 2
↬ Name and Ministry Context
↬ Primary device used
↬ Top 3 social networks you use
↬ 1 thing we must cover this weekend

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God is not done with us
Gladyn Burrell ran her first
marathon at 86 and in 2011 she
completed the Honolulu Marathon
-- at age 93.
Genesis 18 - God tells Abraham
and Sarah, at an old age, they
were going to have a child.
GOD IS NOT DONE WITH US!

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being easy on ourselves
“Dad is wearing a shirt with a symbol
of unknown origin,” @undainty, 2012.

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we are not all-powerful
You can break your equipment.
You cannot break the internet.

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social media ASSumptions
↬ is a medium of communication
↬ gives insights into a generational
worldview, but not absolutes
↬ demands a high sense of self-worth
↬ flattens decision making processes
↬ will not save [anything you hope it saves].

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five important shifts
Many cultural shifts
have changed
reality, but a few
have been part of
the Social Media
upsurge.

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bounded to centered
From rigidly defined relationships and community
to fluid and broad connections.

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monolithic to niche
From one
assumed and
obvious choice to
many legitimate
and disparate
options.

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encyclopedia to wikipedia
From single source
authority to open
source discernment

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geographic stability to transience
From a life long
commitment to place
to an expected life of
constant movement.

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credentials to interaction
Relationships are built
upon and sustained by
consistent, genuine, and
mutual interaction.

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optional to integrated
Technology and
Social Media more
woven into life
like never before
-- “digital natives”

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pitfalls
↬ as idol, savior or quick fix
↬ as distraction
↬ as careless expression
↬ as overestimated ROI
↬ as echo chamber
↬ as trust-breaker, over-sharer
↬ as over-and-above F2F
↬ as entry to bullying and abuse

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possibilities
↬ the Body of Christ is built up
↬ the church models a different way of living
↬ the church sees the world beyond itself
↬ creativity and creation are liberated
↬ accountability is present
↬ care and renewal are experienced

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postures
↬ be cautious: wise, but not fearful
↬ be adventurous: find what feeds you
↬ be contextual: go where people are
↬ be curious: tinker with the betas
↬ be npr: share about others
↬ be bold: leverage technology
↬ be humble: don’t have delusions
↬ be genuine: be as you would be IRL

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table talk
Where have you used or seen
social media used...
● well and why?
● poorly and why?
● not sure?

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all the words
smart phones, tablets, phablets
social media and social networking
web 1.0 v. web 2.0
open source software
analytics, algorithms, clicks, views
SEO = Search Engine Optimization

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all the words
Cloud Technology
weB+logs = Blogs, vLogs
RSS feeds = Really Simple Syndication
aggregators and readers
checking in
QRCode = Quick Read Code

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tagging
↬ after the “@” = a person or org
↬ affiliates person to content:
photo, update, attribution
↬ use @username on twitter,
pinterest and instagram
@actual name on facebook
↬ only tag to connect, use
comment section to notify

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hashtags
↬ after the “#” = link
↬ connects w/o personal connection --
events: #GA221, #CSW15
interests: #scandal, #ffl, #free
movements: #myasianamericanstory,
#blacklivesmatter, #everydaysexism
↬ Commentary on picture, update or
tweet, #baseballisdeadtome, #tbt
#foodphotography #whatsfordinner

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six social media filters

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the go to networks
facebook
twitter
instagram
pinterest
youtube
google+
linkedin

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six filters

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connection
MUSTS: Facebook, Twitter
Networks: Snapchat, LinkedIn, Google+, Ello, Kik,
YikYak, WhatsApp
Blogging: Wordpress, Tumblr, Blogger, Drupal
BONUS: Nextdoor

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coordination
MUSTS: Doodle, gCal, Dropbox
Survey: Survey Monkey, TypeForm
Offering: Paypal, Square, ApplePay, AndroidPay
Scheduling: Calendly, YouCanBookMeet
Analytics: Sumall, FB pages, Twitter, Buffer
BONUS: Evernote, Boomerang

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communication
MUSTS: MadMimi , GroupMe
Blogging: Wordpress, Tumblr, Drupal, Blogger
eLetters: Constant Contact, MailChimp
Conferencing: Skype, Zoom, GotoMeeting
Other: AboutMe, PaperlessPost
BONUS: Punchbowl

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curation
MUSTS: Pinterest, Buffer (Twitter, Facebook)
Scheduling: Hootsuite, Crowdfire
Collections: Storify, ScoopIt, Feedspot, ListLy
Location/Reviews: Yelp, Swarm, Foursquare, FB
BONUS: GetPocket

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contemplation
MUSTS: FB and Twitter Prayers
Devotionals: D365, #Tworship, Second Life
Music: last.fm, rdio, goodreads, pandora,
spotify, iheartradio
BONUS: Instapray

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creativity
MUSTS: Instagram
Video: Youtube, Vimeo, Vine
Streaming: Meerkat, Periscope, Ustream
Photography: Flickr, Smugmug, Snapchat
BONUS: Canva, gSlides, KeepVid

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android, apple, microsoft
● gMail
● gCal
● gKeep
● gDocs
● gDrive
● gSlides
● gHangout

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facebook.com
● UPDATES: personality and content
● LISTS: “like” happenings of ministry
● GROUPS: private-ish group
discussions and planning
● EVENTS: buzz generation, not
tracking or true RSVPing

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twitter.com
● Use lists to keep up community members
● Follow local orgs and businesses for news
and local happenings, #claremont
● Use hashtags to find content for curation
and to connect with the outside world

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instagram.com
● visual sharing and updating
● see the world through the
words and eyes of another
● clean and simple space for
interaction, no live links
● #claremont

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pinterest.com
● Collect images and liturgy for a
season: Lent, Easters, etc.
● Discover educational ideas:
workshop rotation, activities,
curriculum, etc.
● Curate trusted content to share
with the community.

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buffer.com
● Efficient use of online time
● Night owls and early birds
● Effective posting patterns
● Scheduled and buffered
●

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doodle.com
● Set dates
● Take simple polls
● Share power
● Relieve stress
● Pressure positively

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google.com/calendar
● Coordinate personal and
professional schedules
● Embed low-maintenance
calendar into a website
● Integrate with all Google
apps and other programs

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dropbox.com
● Cloud based storage
● Back-up and share photos
● Group document storage
● Presentation sharing
● 2GB Free + referrals bonuses

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madmimi.com
● Link to online version
● Track actual interaction
● Save some money
● Good alt to emailed PDFs

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groupme.com
● Prayer Groups
● Staff Teams
● Parent Notification
● Group coordination
● SMS or Smartphone

63. #askBRC
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nextdoor.com
NEXTDOOR.com
connects you to your geographic neighborhood and
your actual neighbors in meaningful ways.

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keepvid.net
KEEPVID.net
allows you to download video clips
from video-based networks:
youtube, vimeo, etc.

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getpocket.com
GETPOCKET.com
allows you to better remember,
organize and share links as you find
them throughout the day.

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punchbowl.com
PUNCHBOWL.com
allows you to organize gatherings and
events more efficiently and communally --
with an clean design and uncluttered feel.

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instapray.com
INSTAPRAY.com
provides a theologically diverse
community where you can
connect for prayer via an app-
only network.

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evernote.com
EVERNOTE.com
uses cloud-based
technologies to organize,
save, and track content --
think “digital junk drawer”.

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meerkatapp.co
meerkat.com
live stream anything with
your phone or tablet.

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Boomerang for gMail
BOOMERANGGMAIL.com
alleviates email distractions by
allow messages to be sent later,
tracked, and scheduled.

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google slides

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canva.com

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personal tasks
↬ Carve out daily social media time
↬ Normalize usernames
↬ Create lists on current networks
↬ Use “find friends” feature
↬ Organize and prioritize apps

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church tasks
↬ Declutter current online footprint
↬ Gather and record login info
↬ Assign individuals to networks
↬ Claim “business” listings
↬ Schedule monthly app play hour

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and exhale . . .

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final question and response
⬗ social network questions, thoughts, etc.
⬗ church use questions, thoughts, etc.
⬗ general tech questions, thoughts, etc.
⬗ www.slideshare.net/breyeschow
⬗ @breyeschow on most social
networks