Tetuan Valley
Startup School Spring 2012



                            Week1	
  
                             #startspain



           In the end, a Sp art an's true
      st reng is the warrior next t
              th                        o
     him. So give respect and honor t   o
            him, and it will be returned

        Tetuan Valley, March 2012
#startspain

Sponsors   Collaborators
YOU	
  ARE	
  HERE	
  




                    #startspain
#startspain




                        STATE	
  OF	
  MIND	
  
“If	
  you	
  are	
  afraid	
  of	
  being	
  lonely,	
  don't	
  try	
  to	
  be	
  right”	
  
                                     Jules	
  Renard	
  
#startspain




                         ENTREPRENEUR	
  
“My	
  son	
  is	
  now	
  an	
  ‘entrepreneur’.	
  That’s	
  what	
  you’re	
  called	
  
                           when	
  you	
  don’t	
  have	
  a	
  job”	
  
                                      Ted	
  Turner	
  
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                        INTRODUCTION	
  
“The	
  hardest	
  thing	
  about	
  geAng	
  started	
  is	
  geAng	
  started”.	
  
                               Guy	
  Kawasaki	
  
INNOVATION	
  
“Because	
  the	
  people	
  who	
  are	
  crazy	
  enough	
  to	
  think	
  they	
  can	
  
            change	
  the	
  world,	
  are	
  the	
  ones	
  who	
  do”	
  	
  
            Apple's	
  Think	
  Different	
  TV	
  ad	
  campaign	
  




                                                                      #startspain
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                          EXPECTATIONS	
  
“I’m	
  not	
  in	
  this	
  world	
  to	
  live	
  up	
  to	
  your	
  expectaDons	
  and	
  
          you’re	
  not	
  in	
  this	
  world	
  to	
  live	
  up	
  to	
  mine”	
  
                                        Bruce	
  Lee	
  
TEAM	
  
“We	
  must	
  all	
  hang	
  together,	
  or	
  assuredly,	
  we	
  shall	
  all	
  hang	
  
                                  separately”	
  
                               Benjamin	
  Franklin	
  
                                           	
  




                                                                        #startspain
WHERE	
  
  “Nowadays,	
  aThe	
  world	
  is	
  flat	
   nglish	
  and	
  is	
  
                 nyone	
  who	
  cannot	
  speak	
  E
incapable	
  of	
  using	
  the	
  Internet	
  is	
  regarded	
  as	
  backward”	
  
                         Al-­‐Waleed	
  bin	
  Talal	
  




                                                                  #startspain
FAILURE	
  
“Success	
  is	
  the	
  ability	
  to	
  go	
  from	
  one	
  failure	
  to	
  another	
  with	
  
                             no	
  loss	
  of	
  enthusiasm”	
  
                              Sir	
  Winston	
  Churchill	
  




 #startspain
LEAN STARTUP
ü Lean	
  manufacturing	
  -­‐	
  Toyota	
  Way	
  
ü Lean	
  startup	
  =	
  lean	
  manuf.	
  +	
  customer	
  dev.	
  
      ü Revenues	
  from	
  day	
  1	
  
      ü Customers	
  and	
  features	
  unknown	
  
      ü Low	
  burn,	
  not	
  cheap	
  
                                                              #startspain

    “Startups	
  that	
  succeed	
  are	
  those	
  that	
  manage	
  
    to	
  iterate	
  enough	
  ,mes	
  before	
  running	
  out	
  of	
  
                            resources”	
  
                               Eric	
  Ries	
  
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Tetuan Valley Startup School VI (Session 1 - The Way of the Startup)

  • 1.
    Tetuan Valley Startup SchoolSpring 2012 Week1   #startspain In the end, a Sp art an's true st reng is the warrior next t th o him. So give respect and honor t o him, and it will be returned Tetuan Valley, March 2012
  • 2.
    #startspain Sponsors Collaborators
  • 3.
    YOU  ARE  HERE   #startspain
  • 4.
    #startspain STATE  OF  MIND   “If  you  are  afraid  of  being  lonely,  don't  try  to  be  right”   Jules  Renard  
  • 5.
    #startspain ENTREPRENEUR   “My  son  is  now  an  ‘entrepreneur’.  That’s  what  you’re  called   when  you  don’t  have  a  job”   Ted  Turner  
  • 6.
    #startspain INTRODUCTION   “The  hardest  thing  about  geAng  started  is  geAng  started”.   Guy  Kawasaki  
  • 7.
    INNOVATION   “Because  the  people  who  are  crazy  enough  to  think  they  can   change  the  world,  are  the  ones  who  do”     Apple's  Think  Different  TV  ad  campaign   #startspain
  • 8.
    #startspain EXPECTATIONS   “I’m  not  in  this  world  to  live  up  to  your  expectaDons  and   you’re  not  in  this  world  to  live  up  to  mine”   Bruce  Lee  
  • 9.
    TEAM   “We  must  all  hang  together,  or  assuredly,  we  shall  all  hang   separately”   Benjamin  Franklin     #startspain
  • 10.
    WHERE   “Nowadays,  aThe  world  is  flat   nglish  and  is   nyone  who  cannot  speak  E incapable  of  using  the  Internet  is  regarded  as  backward”   Al-­‐Waleed  bin  Talal   #startspain
  • 11.
    FAILURE   “Success  is  the  ability  to  go  from  one  failure  to  another  with   no  loss  of  enthusiasm”   Sir  Winston  Churchill   #startspain
  • 12.
    LEAN STARTUP ü Lean  manufacturing  -­‐  Toyota  Way   ü Lean  startup  =  lean  manuf.  +  customer  dev.   ü Revenues  from  day  1   ü Customers  and  features  unknown   ü Low  burn,  not  cheap   #startspain “Startups  that  succeed  are  those  that  manage   to  iterate  enough  ,mes  before  running  out  of   resources”   Eric  Ries  
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