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Running Lean Canvas
This document discusses how to document business model hypotheses using a business model canvas. It explains that the canvas has nine blocks that describe key aspects of a business model: problems being solved, solutions provided, unique value proposition, unfair advantage, customer segments, key activities, channels, cost structure, and revenue streams. The document provides examples of filling out each block with increasingly specific details about problems, features, target customers, and costs and revenues. Documenting business model hypotheses in this way allows entrepreneurs to test and validate their assumptions about the problem, solution, customer needs, and viability of the business model.
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Running Lean Canvas
- 1. BUSINESS MODEL CANVAS HOW TO DOCUMENT YOUR BUSINESS MODEL HYPOTHESES ASH MAURYA @ashmaurya http://www.ashmaurya.com
- 2.
- 3. The Validated LearningLoop Not just limited to code
- 4.
- 5. Customer Discovery Worksheets 1. Product 2. Customer Steve Blank 3. Channel/Pricing 4. Demand Creation 5. Market Type 6. Competition
- 6. Simplified Customer DiscoveryWorksheets 1. C-P-S Hypothesis 2. Business Model Hypothesis - Business Assumptions - MVP Assumptions - Funnel Assumptions
- 7. 3 Facets ofa Business Model Hypotheses 1. WHAT: Problem What is the problem you are trying to solve? 2. WHO: Customer Who has the problem? 3. HOW: Product/Market How do you solve this problem? How big is this market? How are you going to reach this customer? How do you drive demand? How will you make money?
- 8. Then get itdown tighter
- 9. Business Model vsBusiness Plan
- 10. Business Model vsBusiness Plan A document investors make you write that they don’t read
- 11. Business Model vsBusiness Plan A single diagram of your business
- 12. Business Model Canvas Alex Osterwalder Business Model Canvas Key Partners Key Activities Value Customer Customer Proposition Relationships Segments Key Channels Resources Cost Structure Revenue Streams
- 13. Business Model Canvas Alex Osterwalder Business Model Canvas Applied to 4 Steps to Epiphany: http://thestartuptoolkit.com
- 15. Business Model Canvas Alex Osterwalder Business Model Canvas Applied to 4 Steps to Epiphany: http://thestartuptoolkit.com One more iteration: http://www.wiredreach.com/runninglean.html
- 16. Problem Solution Unique Value Unfair Customer Proposition Advantage Segments Key Activity Channels Cost Structure Revenue Streams
- 17. Problem Solution Unique Value Unfair Customer Proposition Advantage Segments Key Activity Channels Cost Structure Revenue Streams PRODUCT MARKET
- 18. P S UVP UA CS Top 3 problems KA CH C$ R$
- 19. P S UVP UA CS Top 3 problems Target customers KA CH C$ R$
- 20. P S UVP UA CS Top 3 problems Top 3 features Target customers KA CH C$ R$
- 21. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH C$ R$
- 22. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH Activity that drives retention/revenue C$ R$
- 23. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$
- 24. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$
- 25. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$ Customer Acquisition Costs Distribution Costs Hosting People, etc.
- 26. P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$ Customer Acquisition Costs Revenue Model Distribution Costs Life Time Value Hosting Revenue People, etc. Gross Margin
- 27.