The presentation made for the event "Lean Startup Machine Milan". I explained briefly how lean can be used to improve Social Media Monitoring activities and generate more value

1. Startup Lean Machine - Milan 2014
Lean Social Media Monitoring
Piero Tagliapietra | @pierotaglia
< <
Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs

2. Piero
pierotaglia
Tagliapietra
SM
St
Marketing
PM
Sec
GH
Mon
Di
< <
Foto di Matteo Flora

3. Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR

4. Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR

5. My Lean experience
Fun & Pain
Photo by Moyan_Brenn - http://flic.kr/p/9UViMr

6. Life Work
Family Study
Photo by kosmolaut - http://flic.kr/p/5EsRYP

7. Who stole my Marketing?
I want it back!
Photo by memekode - http://flic.kr/p/6GDqCs

8. Mobile
Too many devices
Photo by philcampbell - http://flic.kr/p/aGSV1n

9. Platforms
Too many channels
http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/

10. Interactions
Too much spare time
Photo by speedoflife - http://flic.kr/p/dBev8j

11. Relax?
404
Photo by sincerelyhiten - http://flic.kr/p/agrsUE

12. Complex Ecosystem
Adapt fast or die
Photo by mikebelgard@sbcglobal.net - http://flic.kr/p/Ke9Mf

13. And now
Metrics!
Photo by snapclicktripod - http://flic.kr/p/gFPeLL

14. Buzz
Sentiment
Engagement
Influence
ROI
KPI
KRI
Like
…

15. Deliverable
How’s gone?
Photo by Betty.cooper - http://flic.kr/p/eLmapo

16. Measure
in a changing world
Photo by BBurnie82 - http://flic.kr/p/4BsMYf

17. You are here
That’s my spot
http://en.wikipedia.org/wiki/Cynefin

18. Agile & Lean
May u use
Photo by smokebelch - http://flic.kr/p/6fsr7x

19. Growth Hacking
Marketing + Lean & Agile

20. AGILE
Agile + Lean
LEAN
Focus on Customer Value
Small batches
Integrated teams
Small continuous improvement
Higher quality
Increased Throughput
Respect for People
Reduced Waste

21. Agile ≠ Flexible
Lesson learned
Photo by Walter Benson - http://flic.kr/p/ft3Bh

22. Agile is not easy
Lesson learned
Photo by WhereRu - http://flic.kr/p/8Wy31q

23. Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR

24. I want to measure…
EVERYTHING!
Photo by Brock Whittaker Photography - http://flic.kr/p/b5Wk3B

25. I want…
VANITY METRICS!
Photo by Abderhalden Sandro - http://flic.kr/p/8jJo9h

26. Results
Useful as Jar Jar
Photo by Kristian Johansson - http://flic.kr/p/8PeTVt

27. So?
Muda, Mura, Muri: Reduce waste
Photo by Ninjasurgeon - http://flic.kr/p/aoY35o

28. Value
Defined together
Photo by SHAREconference - http://flic.kr/p/9g9z91

29. Fail fast
Fail cheap

30. Actionable metrics
The best choice?
Photo by Ars Electronica - http://flic.kr/p/eEsbbm

31. Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR

32. Monitoring
Repeat, repeat, repeat
Photo by Profound Whatever - http://flic.kr/p/8SvAkS

33. Yes we
Kanban
Photo by Phil Smith. - http://flic.kr/p/7k9e9e

34. We love
Kanban
Photo by orcmid - http://flic.kr/p/6UNdWe

35. We love
TO DO WIP DONE
Kanban?

36. Change
TO DO WIP DONE
Kanban

37. Expand
Kanban
TO DO WIP DONE

38. Change it
as you need
Photo by RoxoCubes - http://flic.kr/p/9PBzUG

39. A tool to work better
Lesson learned
Photo by coreymarie♥com - http://flic.kr/p/8VmFXk

40. Stretch tools
Lesson learned
Photo by Mackenzie B. - http://flic.kr/p/9xZLAZ

41. Don’t stretch too much
Lesson learned
Photo by aussiegall - http://flic.kr/p/soL3T

42. Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR

43. Wow
Actionable Metrics
Photo by WolfS♡ul - http://flic.kr/p/4a8f8T

44. Deliverable proliferation
Chaos
Photo by photonew18 - http://flic.kr/p/95CMBb

45. Answer
Value Stream Mapping
Photo by jackaloha2 - http://flic.kr/p/9C18T5

46. Let me see…
Layout?

47. Then?
Analyze + DO

48. Don’t think, watch
Lesson learned
Photo by txdragonfly11 - http://flic.kr/p/arjnrv

49. Agenda
Z
?
W
@@
7
MY WORLD
CASE STUDY
01
CASE STUDY
02
CASE STUDY
03
CONCLUSIONS
< <
Photo by agirregabiria - http://flic.kr/p/6keSjR

50. Lean
Works
Photo by Lumac38 - http://flic.kr/p/ghXxRf

51. It’s not easy
You’ll fail
Photo by Niels Linneberg - http://flic.kr/p/7NMvsf

52. It’s not about tools
It’s about people
Photo by Aban Nesta - http://flic.kr/p/v4E7B

53. Just talking
won’t work
Photo by metaphoricity - http://flic.kr/p/7mADo

54. Startup Lean Machine - Milan 2014
Thanks for your
Attention
follow @pierotaglia
Piero Tagliapietra
piero@tagliapietra.net
< <
Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs