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SMW Milan 2015: Reputation Mobile Scenario

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Le slide del panel fatto il 26 febbraio 2015 durante la Social Media Week Milano su come la gestione della reputazione sia cambiata con l'avvento del Mobile. La presentazione è una overview su come siano cambiate alcune abitudini e comportamenti in questi anni.

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SMW Milan 2015: Reputation Mobile Scenario

  1. 1. Digital Reputation in the mobile age Lo scenario Photo by Bobi-home -
  2. 2. Piero 2 ABOUT SMW Milan - Reputation in the Mobile Age Faccio fare “cose” alle persone attraverso i Social Media SocialMedia Marketing Strategia Sicurezza Management
  3. 3. Che cos’è? 3 REPUTAZIONE SMW Milan - Reputation in the Mobile Age DICIAMO FACCIAMO PERCEPISCONO DICONO
  4. 4. La mia città 4 IERI Photo by caminanteK - Minor diffusione Un controllo maggiore
  5. 5. La gita delle medie/superiori 5 ESEMPIO SMW Milan - Reputation in the Mobile Age Queste sono le foto delle mie gite scolastiche SONO NASCOSTE IN UN CASSETTO
  6. 6. Vedo, condivido 6 OGGI Photo by Tor Even Mathisen - In ogni momento, luogo e su ogni spazio digitale
  7. 7. Sempre con noi 7 PERSONALE Photo by Luis Dalvan - Una estensione del nostro corpo
  8. 8. Molto più che telefonate 8 COMPORTAMENTI Photo by Bobi-home - Interagire, condividere, ricordare
  9. 9. Avvertire i propri amici 9 PASSIONI Photo by Skley - Istinto e semplicità
  10. 10. Qualche statistica 10 NUMERI SMW Milan - Reputation in the Mobile Age Ci sono più telefoni che bagni 6 miliardi vs 4,5 miliardi Ci sono più telefonini che spazzolini da denti 6 miliardi vs 3,4 miliardi 53% dei millennials preferirebbe perdere il senso dell’olfatto che la propria tecnologia ITALIA ~50 milioni utenti comscore
  11. 11. Non solo in viaggio 11 LUOGO SMW Milan - Reputation in the Mobile Age Mobile non significa solo “fuori casa”
  12. 12. Non solo 12 LAVORO? SMW Milan - Reputation in the Mobile Age Personal device
  13. 13. In ogni momento 13 CON NOI SMW Milan - Reputation in the Mobile Age Mentre compriamo e “consumiamo”
  14. 14. Anche in quelli privati 14 IN OGNI MOMENTO Photo by GSAndré - Che spesso dovrebbero rimanere tali
  15. 15. BYOD 15 IN UFFICIO Photo by ForestForTrees - I nostri dispositivi entrano anche qui
  16. 16. Pericolosi 16 RISULTATI Photo by Thomas Hawk - Una condivisione è per sempre
  17. 17. Dove? 17 TELEFONO? Photo by DennisSylvesterHurd - Quello che abbiamo in tasca è un calcolatore che telefona
  18. 18. A vari livelli 18 SFIDA Photo by DennisSylvesterHurd - Persone: Clienti Dipendenti Manager
  19. 19. Sempre più device 19 WEARABLE Photo by POLISEA - Mobile non è solo telefono
  20. 20. Uniamo i puntini 20 SINTESI SMW Milan - Reputation in the Mobile Age OVUNQUE SEMPRE PERSONALE DATI ABITUDINIISTINTIVO IMMEDIATOONLINE CONDIVIDERE INTERAGIRE PERVASIVO TUTTI
  21. 21. Dove trovo la presentazione? 21 DOWNLOAD SMW Milan - Reputation in the Mobile Age Per scaricare questa e le altre presentazioni del panel thefool.it/smw15 (link attivo: clicca la slide)
  22. 22. GRAZIE PER L’ATTENZIONE

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