This document discusses lean publishing on Leanpub, including offering refunds, using Git and Dropbox for files, writing books in Markdown format, potential dangers like authors not finishing books, proofreading by experts and non-experts, considerations for print-ready covers and formatting for auto-generated PDFs and Createspace, and making books available in digital and paper formats for purchase.

1. Lean publishing
Principles of Package
Design
@matthiasnoback

2. leanpub.com

3. No-questions asked refund
Buy using PayPal
Configure minimum price
Offer a free sample

4. A Year With Symfony

5. Principles of Package Design

6. Lean Live publishing

7. You can use Git too
Leanpub uses Dropbox
Text files

8. Markdown (or: Markua)

9. Dangers of lean publishing
Sounds familiar, right?

10. The author may never finish the book...

11. 1 commit in four months

12. ... and your refund right may expire

14. They're waiting...

16. Proof-reading
• By "experts"
• By "n00bs"
• By native English speakers
• By non-native English speakers

18. Still takes quite a lot of effort

19. Things to think about
• Create a print-ready cover
• Fix layout issues in auto-generated PDF
• Fix more issues when uploading to Createspace
• Register your own ISBN
• ...

20. Let's see how it goes

21. Paper books available
€ 20 auto-
graphed
;)

22. Digital books available
$ 19 PDF
MOBI
EPUB
leanpub.com/principles-of-package-design/c/phpbnl15

23. It's also on Amazon

24. Image courtesy
• Crowd: https://www.gov.uk/government/news/
farewell-reception-for-201213-chevening-scholars