Lean Marketing will let you promote your product successfully without long-term campaigns. The talk will cover 3 case studies of successful marketing campaigns delivered in only 1 or 2 sprints.

1. How to build a successful
marketing campaign in a week
Lean Marketing
November 29, 2017 | by Beata Mosór-Szyszka

2. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl
CEO @Project: People
Mentor @Google LaunchPad Week Warsaw
Bloger @ManageremByc
Beata Mosór-Szyszka

3. The best marketing campaign
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

4. Sprint
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

5. 21 000
conversations
10 media
publications
10
leads
5 days 4 contracts
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

6. 35 000
users
15 media
publications
120 000
mentions
5 days 100 links
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

7. Bit.ly/Donuting
Case study - Omni Calculator
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

8. 1 800
website UU
1400
attendees
66 800
tweets views
10 days 1 trending #tag
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

9. How to do that?
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

10. Process
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl
1st day
Strategy Day
2nd day
Resources Day
3rd day
Tests Day
4th day
Launch Day
5th day
Results Optimization
Day

11. Google Design Sprint
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl
1st day
Map
2nd day
Sketch
3rd day
Decide
4th day
Prototype
5th day
Test

12. 5 Rules
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

13. 1 sprint
=
1 Focus
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

14. 1 sprint
=
1 Team
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

15. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

16. 1 sprint
=
1 Leitmotiv
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

17. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

18. 1 sprint
=
1 (main) Form
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

19. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

20. 1 sprint
=
1 (main) Channel
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

21. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

22. 1 sprint
=
1 000 000 VA of Energy
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

23. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

24. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl

25. BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | beata@projectpeople.pl
beata@projectpeople.pl
beatamosor
@beatamosor
Beata Mosór-Szyszka

26. Thank you!
November 29, 2017 | by Beata Mosór-Szyszka