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www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  Online Marketing Campa...
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  Know your Audience
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  Multi Channel  Marketi...
Search Engine Optimisation www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: alters...
Pay Per Click Advertising www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersa...
Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
SEM  campaigns consist of  two  phases: www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | tw...
SEO Campaign:  Initial  Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: alt...
SEO Campaign:  Maintenance  Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter:...
PPC Campaign:  Initial  Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: alt...
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  PPC Campaign:  Mainten...
Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  Likened t...
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  People Talk Know your ...
Social Media Campaigns www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage ...
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
 
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  Stand out  from the cr...
Questions? Want to Work at AlterSage? [email_address]  | www.altersage.com Skype and Twitter:  altersage
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Designing and Implementing an Online Marketing Campaign

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Presented to the students of AAA School of Advertising by Christine da Silva, Founder of AlterSage.com

Published in: Technology, Business
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Designing and Implementing an Online Marketing Campaign

  1. 1. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Online Marketing Campaigns
  2. 2. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Know your Audience
  3. 3. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Multi Channel Marketing Plan
  4. 4. Search Engine Optimisation www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
  5. 5. Pay Per Click Advertising www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
  6. 6. Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
  7. 7. SEM campaigns consist of two phases: www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Initial Maintenance SEO Campaign Maturity: 12 – 18 months PPC Campaign Maturity: 3 months
  8. 8. SEO Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage <ul><li>- Keyword research </li></ul><ul><li>Competitor analysis </li></ul><ul><li>Identification of Goals </li></ul>- Optimise web pages - Title tags - Meta descriptions - Meta keywords <ul><li>- Link building </li></ul><ul><li>- Google analytics </li></ul><ul><li>Usability Analysis </li></ul><ul><li>Online PR </li></ul>Liaise with client : Brand Positioning
  9. 9. SEO Campaign: Maintenance Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage <ul><li>- Content Tweaks </li></ul><ul><li>- Online PR </li></ul><ul><li>- Link building </li></ul><ul><li>Monthly reporting </li></ul><ul><li>Online reputation monitoring </li></ul><ul><li>Account management </li></ul>
  10. 10. PPC Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Make the Website do all the work - Keyword research and analysis - Research competitiveness of industry - Competitor research - Creations of ads - Creation of persuasive landing pages - Google Analytics
  11. 11. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage PPC Campaign: Maintenance Phase <ul><li>- Constant tweaking </li></ul><ul><li>- Weekly reporting </li></ul><ul><li>Account management </li></ul><ul><li>Online reputation monitoring </li></ul><ul><li>Quality score </li></ul>
  12. 12. Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Likened to word-of-mouth marketing - but ten times the power
  13. 13. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage People Talk Know your demographic audience and goals before engaging through social media Ensure that brand message is consistent
  14. 14. Social Media Campaigns www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage <ul><li>Understand the Brand & Consumer </li></ul><ul><li>Identify Obstacles & previous Grievances </li></ul><ul><li>Identify Strengths </li></ul><ul><li>Create the plan </li></ul><ul><ul><li>Drive Engagement </li></ul></ul><ul><ul><li>Incentivise </li></ul></ul><ul><ul><li>Includes: </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Online Video / Podcasts </li></ul></ul></ul><ul><ul><ul><li>Social Networking Websites </li></ul></ul></ul><ul><ul><ul><li>Social networking Applications </li></ul></ul></ul><ul><ul><ul><li>Reputation Management </li></ul></ul></ul>
  15. 15. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
  16. 17. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
  17. 18. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Stand out from the crowd See the possibilities
  18. 19. Questions? Want to Work at AlterSage? [email_address] | www.altersage.com Skype and Twitter: altersage

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