1. In this one and a half day workshop
Lean
Innovation
Workshop
January 20-21, 2011
CII Innovation Cernter, Shanghai
Tel:400-628-8980 Email:marketing@innoenterprise.comJanuary 20-21, 2011 CII Innovation Center, Shanghai
This program is about setting up
a process that enable you to
manage the innovation project
flow, to lower costs and to
increase return on investment.
Highly interactive, it creates
e x c i t i n g e x p e r i e n c e s f o r
t h e p a r t i c i p a n t s t h r o u g h
collaborations, assessments,
excercises and practical cases.
Pay attention to the tools that
help you achieve more with less!
Benefits:
• Increase the number of new products
launched each year.
• Increase the probability of success for your
new products through better differentiation
and a deeper understanding of your
customer’s needs.
• Receive simple 80/20 Tools that help you
quickly establish Portfolio and Resource
Management systems.
• Grow a culture of teamwork through cross-
functional collaboration

2. In this two day workshop you will be given an overview of Lean Innovation. Combining lecture,
team exercises and capability assessments you complete the workshop with the knowledge of
new product development best practices and an understanding of what constraints limit your
company’s new product development performance.
Mark Adkins is the founder & president of Smart Hammer Innovation a new consulting business
that applies Lean principles to new product and market development. Its customer base is B2B
industrial firms that are seeking profitable growth through product and service innovation. In his
career Mark and his teams have led development projects that have launched numerous new
products with lifetime sales of over $1B.
Mark is the former president of Turnkey Marketing, a company he founded in 2000 to help
clients grow their businesses through entering new markets, establishing strategic alliances and
by developing new products. While at Turnkey he competed against 35 other companies to win
an Ohio Third Frontier grant of $1.9M to develop the Lean Innovation Program.
Before founding Turnkey Marketing, Mr. Adkins was Director of Marketing and New Product
Development at Cincinnati Machine. While at the company he spearheaded the design and
implementation of their new product development process that was recognized as the best
in the world in 1998 by the PDMA, receiving their coveted “Outstanding Corporate Innovator”
award.
Mark currently serves on the board of directors of the Product Development and Management
Association (PDMA) and is PDMA’s Vice President of Marketing. Mark also helped found the
Cincinnati Chapter of PDMA in 2000 and in 2010 launched the Pittsburgh Chapter of the PDMA
currently serving as their president.
Mark is also the former Director of Technology and Marketing at Kennametal Extrude Hone.
While at Kennametal he successfully integrated independent departments from Europe, Asia
and North America into a global team that dramatically streamlined the product portfolio
and launched three major next generation product lines. Mark has a degree in Business
Administration from Xavier University and is currently enrolled in the University of Pittsburgh’
s Katz Graduate School of Business. He is also a certified by the PDMA as a New Product
Development Professional (NPDP).
Mark Adkins, NPDPThe Trainer
Who Should Attend The leadership teams of companies that need to improve their growth rate through superior
product and market development performance. Typical roles that attend include president/
general manager, vp/director/manager of engineering, product management, manufacturing,
supply chain, human resources, marketing, etc. It is very helpful to have a cross-functional team
participate in this workshop.
Course Description
Tel:400-628-8980 Email:marketing@innoenterprise.comJanuary 20-21, 2011 CII Innovation Center, Shanghai
What You Will Learn • How to develop and articulate a company strategy build upon your brand.
• How to manage your product and market development funnel (Portfolio & Resource
Management).
• How to set up a Resource Management process that enables project flow.
• How to identify and eliminate waste in your development process.
• What tools are available that lower manufacturing costs and improve the predictability of your
product development projects.

3. 8:30am – 10:00am Basic Management Systems
Business Strategy : Brand as Foundation
• How to Create and/or Confirm Your Company
Brand
• Why Brand must be the Foundation for New
Products
• Exercise: How well do you know your brand?
10:15am – 12:15pm Basic Management
Systems [continued]
Portfolio Management: Maximizing Value
• Define Portfolio Management and How it Works
• Assessment of Your Company’s New Product
Pipeline
• Exercise : Manage the Pipeline
Resource Management: Create New Product
Flow
• Understanding Resource Management’s Critical
Role
• Why Company’s Overlook Resource
Management
• Exercise: 80/20 Tool for Resource Management
Agenda Day 1
Morning
8:00am – 8:30am Introduction: Linking Lean
with Innovation®
How Lean and Innovation Work Together
• Why Lean and Innovation are not a contradiction
Introduce the Ansoff Product/Market Matrix
The Benefits of Linking Lean with Innovation™
• Defining “Time to Market”
• What is Success Rate?
Exercise: Describing a New Product Success
Tel:400-628-8980 Email:marketing@innoenterprise.comJanuary 20-21, 2011 CII Innovation Center, Shanghai
Afternoon
1:00 pm – 2:30pm The Product & Market
Development Process.
Basics of Lean Thinking and The Lean Innovation
Framework
• Theory of Constraints & Concept of Flow
• Exercise: Identify the 10 forms of waste in new
product development
How Value Stream Mapping is Used to Lean Out
the Process
• What is Value Stream Mapping?
• Examples of Value Stream Mapping the
development process.
• Exercise: Describing a New Product Failure
2:45pm – 4:45pm Robust Discovery.
Design Thinking: Voice of the Brand
• How to take company brand and translate it
into product design.
• How brand provides product differentiation.
• Exercise: Re-design current company product
Systematic Inventive Thinking: Voice of the
Product
• The Five Rules of Systematic Inventive Thinking
• Exercise: Appling the Five Rules
4:45 - 5:00pm Day One Wrap-up.
10:00am – 10:15am Coffee Break
2:30pm – 2:45pm Coffee Break

4. Afternoon
1:00pm – 2:45pm The Lean Innovation Program.
How to build upon the workshop experience to
bring the home the benefits of faster time to market
and a higher percentage of successful product
launches.
2:45pm – 3:00pm Coffee Break
3:00pm – 4:30pm Key enablers and obstacles in
the Lean Innovation Program.
Define the key enablers and obstacles in the
Lean Innovation Program and study how to manage
them.
4:30pm – 5:00pm Conclusion:
Collect Assessment Materials
Complete Course Evaluation Forms
Agenda Day 2
Tel:400-628-8980 Email:marketing@innoenterprise.comJanuary 20-21, 2011 CII Innovation Center, Shanghai
Morning
8:30am – 10:30am Trustworthy Development.
Critical Chain Project Management: Credible
Schedules
• Critical Chain and Group Buffer Concept
• Application of Critical Chain in product
development projects
• Exercise: Competing Projects
10:30am – 10:45am Coffee Break
10:45-12:00 Design for Manufacturability &
Assembly – Target Costing
• When to apply DFMA in new product
development
• DFMA Tools: Target Costing, the 3Ps
• Exercise: Cost Reduction Now
Defining the Relationship of Discovery &
Development
Building upon the Lean Innovation Framework the
team explores in greater detail the relationship of
Discovery (sometimes referred to as the Front End
of Innovation) and Development. Even though the
rollercoaster is one continuous ride there are two
very different experiences depending on where
you are in the ride.
What kind of improvements can you expect?
We used the Product Development and
Management Association's CPAS Study to
illustrate the improvement opportunities that
exist for companies applying Linking Lean
with Innovation®. Leaning out the product
development process can reduce time to market
by 50%. We think of it as giving you more At-
Bats, more chances in the same time frame to
launch a winner. You can raise your success rate
(Batting Average) by 50%. Average companies are
successful 54% of the time, the best companies
are successful 75% of the time.

5. Tel:400-628-8980 Email:marketing@innoenterprise.comJanuary 20-21, 2011 CII Innovation Center, Shanghai
R&D Project Management Workshop
Led by Ray Sheen, November 29-30, 2010 Shanghai
PMP Preparation Training
Led by Ray Sheen, December 2-3, 2010 Shanghai
Dominant Innovation Workshop
Led by Jay Lee, December 10, 2010 Shanghai
Evolutionary Project Management Workshop
Led by Niels Malotaux
December 13-14, 2010 Beijing
December 16-17, 2010 Shanghai
Innovation Champion Certificate Workshop
Led by Langdon Morris
January 17-18, 2011, Shanghai
January 20-21, 2011, Beijing
Lean Innovation
Led by Mark Adkins, January 20-21, 2011 Shanghai
China Institute for Innovation(CII)
China Institute for Innovation is a consulting and academic
organization established specifically to help Chinese companies,
multinational organizations and government agencies to meet the
needs for world-class expertise in innovation.
CII is a leading innovation education, training, research, and
networking institute in China.
CII works with leaders of business, government, and non-profit
organizations to bring them the very best tools, methods, and learning
experiences to help their organizations become leading players in the
21st century.
CII offers a wide variety of programs to help people at all levels and
in all roles to understand and master the principles and practices
of innovation, to help their organizations succeed in the innovation-
driven economy.
UPCOMING EVENTS
CII Innovation Center
CII Innovation Center is a physical innovation and collaboration center.
It is a platform where you come to brainstorm, to share, to learn,
to collaborate, and to have fun. It is an innovation hub, and an idea
factory.
The center is designed by Langdon Morris, a senior partner of
Innovationilabs, and a co-founder of China Institute for Innovatioin.
We offer customized training programs, brainstorm sessions,
collaboration events, and innovation space renting services for our
clients. We leverage the collective intelligence to solve complex
problems for our clients.