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lean financing



            Boris Wertz | June 2012
agenda

•    about me

                                        	
  15
•    what is lean financing
•    top 5 strategies
     Q&A
• 
                                       minutes
about me
•  entrepreneur: co-founded JustBooks /
   AbeBooks (sold to Amazon in 2008)
•  angel investor: 30+ early-stage investments in
   consumer internet, SaaS & mobile
•  venture partner with late-stage fund Acton
   Capital
•  co-founder of startup accelerator GrowLab
•  BC Angel of the Year 2011
•  Pacific E&Y Entrepreneur Of The Year 2005
•  Masters and PhD in business administration
   from the Otto Beisheim Graduate School of
   Management (WHU)
what is lean financing?

•    bootstrapping +
•    minimize capital needs
•    minimize dilution for founders
•    BUT: only applicable to certain business models & specific market
     dynamics
5 top lean financing strategies

•    revenues: think about revenues from the very first minute on
•    salaries: low personal burn rates, leverage stock options
•    marketing spent: only invest in trackable marketing channels
•    capital expenses: minimize (AWS!)
•    financing: optimize timing of financing rounds & leverage non-
     dilutive ways of financing
revenues

•  generating revenues most powerful way of self-financing
•  does not work with business models that require scale (e.g.
   advertising) or are generally hard to monetize (e.g. social media)
•  works very well in e-commerce & SaaS
•  sometimes dangerous to monetize too early
    –  need product / market fit first
    –  winner takes it all market
    –  might change character of a community
salaries

•    minimize personal burn rate of founders (“ramen profitable”)
•    use stock options / equity to keep salaries of employees low
•    get contractors to work for stock
•    not only saves money but also good test for culture fit
marketing spent

•  only invest in trackable marketing channels
•  CAC / LTV ratio – length of payback period
•  avoid large marketing investments with upfront risk
capital expenses

•  minimize everything that might use up capital
    –  hardware
    –  office furniture
    –  deposits
•  cash is king!
financing

•  optimize timing of financing round > step up in valuation b/c of
   traction, favorable unit economics, or other risk-reducing events
•  explore non-dilutive means of financing
    –  SR&ED
    –  IRAP
lean financing =

powerful way to limit dilution for founders but
  don’t miss out on growth opportunities b/c
 you are too focused on keeping a big piece
  of a small pie while you could have had a
         smaller piece of a huge pie
thank you

bwertz@versiononeventures.com
       +1-604-561-6858
selected investments

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Lean financing june 2012

  • 1. lean financing Boris Wertz | June 2012
  • 2. agenda •  about me  15 •  what is lean financing •  top 5 strategies Q&A •  minutes
  • 3. about me •  entrepreneur: co-founded JustBooks / AbeBooks (sold to Amazon in 2008) •  angel investor: 30+ early-stage investments in consumer internet, SaaS & mobile •  venture partner with late-stage fund Acton Capital •  co-founder of startup accelerator GrowLab •  BC Angel of the Year 2011 •  Pacific E&Y Entrepreneur Of The Year 2005 •  Masters and PhD in business administration from the Otto Beisheim Graduate School of Management (WHU)
  • 4. what is lean financing? •  bootstrapping + •  minimize capital needs •  minimize dilution for founders •  BUT: only applicable to certain business models & specific market dynamics
  • 5. 5 top lean financing strategies •  revenues: think about revenues from the very first minute on •  salaries: low personal burn rates, leverage stock options •  marketing spent: only invest in trackable marketing channels •  capital expenses: minimize (AWS!) •  financing: optimize timing of financing rounds & leverage non- dilutive ways of financing
  • 6. revenues •  generating revenues most powerful way of self-financing •  does not work with business models that require scale (e.g. advertising) or are generally hard to monetize (e.g. social media) •  works very well in e-commerce & SaaS •  sometimes dangerous to monetize too early –  need product / market fit first –  winner takes it all market –  might change character of a community
  • 7. salaries •  minimize personal burn rate of founders (“ramen profitable”) •  use stock options / equity to keep salaries of employees low •  get contractors to work for stock •  not only saves money but also good test for culture fit
  • 8. marketing spent •  only invest in trackable marketing channels •  CAC / LTV ratio – length of payback period •  avoid large marketing investments with upfront risk
  • 9. capital expenses •  minimize everything that might use up capital –  hardware –  office furniture –  deposits •  cash is king!
  • 10. financing •  optimize timing of financing round > step up in valuation b/c of traction, favorable unit economics, or other risk-reducing events •  explore non-dilutive means of financing –  SR&ED –  IRAP
  • 11. lean financing = powerful way to limit dilution for founders but don’t miss out on growth opportunities b/c you are too focused on keeping a big piece of a small pie while you could have had a smaller piece of a huge pie