Download as PDF, PPTX
Uploaded byRaomal Perera
Value Proposition Design UCC IGNITE
This document provides an overview of value proposition design and business model innovation presented by Raomal Perera. It discusses key concepts like the business model canvas, value proposition canvas, jobs to be done framework, and outcome-driven innovation. It emphasizes the importance of understanding customer needs and designing value propositions that create fit. Additional resources on business models and strategy tools are provided. The document also lists upcoming workshops from Raomal Perera on topics like fund raising, leadership, business model innovation, and building startups.
More Related Content
Similar to Value Proposition Design UCC IGNITE
Value Proposition Design UCC IGNITE
- 1. RAOMAL PERERA raomal@LeanDisruptor.com |@raomal @LeanDisruptor | www.facebook.com/LeanDisruptor VALUE PROPOSITION DESIGN #BMGEN
- 2.
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10. What is abusiness model? A business model describes the rationale of how an organisation Creates, Delivers and Captures value 10
- 11. Why we needa shared language for business models? 11 https://strategyzer.com/academy/cours e/business-models-that-work-and- value-propositions-that-sell/1/1 Note: You may need to license the online learning tool on Strategyzer to view this clip from Osterwalder
- 12. Use of BMCin Established Companies IMPROVE ----------------------------------INVENT Know Problem/Know Solution -Unknown Problem/Unknown Solution ------EXECUTE -------------------------SEARCH------------ 12
- 13.
- 14.
- 15. 15 “It is notthe strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” - Charles Darwin
- 16. Getting from BusinessIdea to Business Model 16
- 17.
- 18.
- 19. “Studies comparing successfuland unsuccessful innovation have found that the primary discriminator was the degree to which the user needs were fully understood.” – David Garvin, Harvard Business School 19
- 20.
- 21. 21 The Business Model Canvas(BMC) helps you create value for your business The Value Proposition Canvas helps you create value for your customer
- 22. Zooming into theValue Proposition 22
- 23.
- 24.
- 25. Clayton Christensen 25 Jobs tobe Done “If you understand the job, how to improve the product becomes just obvious”
- 26. Jobs To BeDone • Functional Job – Get a task done – e.g. business travel: accommodation, appointment, eat, sleep • Emotional Job – How the customer wants to feel – e.g. business travel: stay connected with home, stay safe • Social Job – How the customer wants to be perceived – e.g. business travel: look good with clients • Supporting Job – Purchasing and consuming value - e.g. business travel: reserve accommodation 26
- 27. Jobs To BeDone – Generic jobs • Search or seek information • Fix or repair something • Satisfy my emotional needs • Protect property or information • Achieve objective efficiently • Compare or evaluate alternative • Offer somebody else advice • Convey an image (of success) • Transfer ownership rights • Evaluate performance • Achieve main objective • Reduce stress 27
- 28. “People buy productsand services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics.” - Ulwick OUTCOME-DRIVEN INNOVATION 28
- 29.
- 30.
- 31.
- 32.
- 33.
- 34.
- 35.
- 36.
- 37. © 2004 ValistaLtd. confidential information.37
- 38. “Studies comparing successfuland unsuccessful innovation have found that the primary discriminator was the degree to which the user needs were fully understood.” – David Garvin, Harvard Business School 38
- 39. The Fit Betweenthe Value Proposition and the Customer Profile for Hilti's Fleet Management Service 39 https://strategyzer.com/training/course s/business-models-that-work-and- value-propositions-that-sell/5/4/2 Note: You may need to license the online learning tool on Strategyzer to view this clip from Osterwalder
- 40. raomal@LeanDisruptor.com | @raomal@LeanDisruptor | www.facebook.com/LeanDisruptor RAOMAL PERERA THANK YOU!
- 41.
- 42.
- 43. Additional Resources Books 43 Books: KeyStrategy Tools – 80+ tools for every manager to build a winning strategy The Business Model Navigator – The 55 Models that will revolutionize your business – Gassmann, Frankenberger & Csik What Customers Want – Using Outcome- Driven Innovation to Create Breakthrough Products and Services – Ulwick
- 44. Additional Resources 44 BMC OnlineTools: Strategyzer https://canvanizer.com/ (free tool) Stattys Notes; http://www.stattys.com/ - A new generation of adhesive notes with a unique "Write and Slide" function.
- 45.
- 46. Fund Raising forEntrepreneurs 46
- 47. Building Emotional Capitalfor Leadership 47
- 48.
- 49. How to Builda Startup 49
- 50. raomal@LeanDisruptor.com | @raomal@LeanDisruptor | www.facebook.com/LeanDisruptor RAOMAL PERERA THANK YOU!