Effective Advising

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Effective Advising

  1. 1. Effective Advising Suggestions from CMA
  2. 2. Develop a position statement <ul><li>Do you have a written job description? </li></ul><ul><li>What are your responsibilities to the students? </li></ul><ul><li>What are your responsibilities to the university? </li></ul><ul><li>What are your rights? </li></ul><ul><li>What are the rights of the students you represent? </li></ul>
  3. 3. What are your personal goals? <ul><li>Why are you an adviser? </li></ul><ul><li>How much time and energy do you want to put into being an adviser? </li></ul><ul><li>What do you want to gain from being an adviser? </li></ul>
  4. 4. Set challenges for the student staff <ul><li>Meeting deadlines </li></ul><ul><li>Better photos and design </li></ul><ul><li>Developing a beat system </li></ul><ul><li>Creating voice on the editorial page </li></ul><ul><li>Meeting an advertising quota </li></ul><ul><li>Get internships </li></ul><ul><li>Win more awards at next conference </li></ul><ul><li>Don’t be afraid to set the bar high </li></ul>
  5. 5. Don’t forget to teach <ul><li>Provide training and orientation at the beginning of each semester </li></ul><ul><li>Ask for a teaching moment at the staff meetings </li></ul><ul><li>Bring in speakers, from on campus and off campus </li></ul><ul><li>Use your critique to teach </li></ul>
  6. 6. Use reinforcement <ul><li>Complement a good job </li></ul><ul><li>Create in-house awards for good work </li></ul><ul><li>Don’t shy away from constructive criticism when necessary </li></ul><ul><li>Be a mentor </li></ul>
  7. 7. Enlist the support of your department <ul><li>Know who is with you and who is not </li></ul><ul><li>Know why they are </li></ul><ul><li>Educate, educate, educate </li></ul><ul><li>Communicate, and use your editors during this process </li></ul>
  8. 8. Become a pack rat <ul><li>Collect anything and everything that can be useful to the student media </li></ul><ul><ul><li>Stylebooks </li></ul></ul><ul><ul><li>Handbooks from other papers </li></ul></ul><ul><ul><li>Newspapers, student and professional </li></ul></ul><ul><ul><li>Reference books </li></ul></ul><ul><ul><li>How to guides </li></ul></ul><ul><ul><li>Textbooks </li></ul></ul><ul><ul><li>Websites </li></ul></ul>
  9. 9. You are not alone <ul><li>Join the related organizations (CMA, ACP, SCJ, SPJ, state organizations) </li></ul><ul><li>Attend as many conferences and workshops as financially possible </li></ul><ul><li>Use your colleagues across the country </li></ul><ul><ul><li>Listservs </li></ul></ul><ul><ul><li>Forums </li></ul></ul>
  10. 10. Don’t sweat the small stuff <ul><li>The small stuff will be the most frustrating part of your job </li></ul><ul><li>It can potentially consume all of your time </li></ul><ul><li>Don’t ignore these problems, but don’t take them home </li></ul><ul><li>Students move on </li></ul><ul><li>“This too shall pass.” </li></ul>
  11. 11. You must be non-threatening <ul><li>Create trust </li></ul><ul><li>Be available </li></ul><ul><li>Remain low key </li></ul><ul><li>Never say “when I was editor” </li></ul><ul><li>Don’t hover </li></ul><ul><li>Dress professionally during the day, casually after normal working hours </li></ul>
  12. 12. Define your boundaries <ul><li>What are your journalistic strengths? </li></ul><ul><li>What are your technical strengths? </li></ul><ul><li>When are you accessible to the student staff? </li></ul><ul><li>How much personal time are you willing to devote? </li></ul><ul><li>How much personal space do you need? </li></ul>
  13. 13. Publicly support the staff <ul><li>First allegiance should be to the editor-in-chief </li></ul><ul><li>Support the editorial board decisions (you are supporting their right to an opinion, not necessarily the opinion itself) </li></ul><ul><li>Disagreements should be discussed privately </li></ul>
  14. 14. Encourage the staff to set goals & policies <ul><li>Constitution </li></ul><ul><li>Employment eligibility </li></ul><ul><li>Ad rate sheet </li></ul><ul><li>Advertising policies </li></ul><ul><li>Editorial policies </li></ul><ul><li>Letters to the editor policies </li></ul><ul><li>Columnist policies </li></ul><ul><li>Staff discipline policies </li></ul><ul><li>Layout style guide </li></ul><ul><li>Editorial style guide </li></ul>
  15. 15. Recruit attitude <ul><li>Attitudes are impossible to teach </li></ul><ul><li>Encourage staff hiring that focuses on: </li></ul><ul><ul><li>Work ethic </li></ul></ul><ul><ul><li>Team players </li></ul></ul><ul><ul><li>Willing to learn and accepting of criticism </li></ul></ul><ul><ul><li>Enthusiasm for the media </li></ul></ul><ul><ul><li>Professionalism </li></ul></ul>
  16. 16. It’s okay to feed the animals <ul><li>Reward the staff with food </li></ul><ul><li>Trade outs with advertisers </li></ul><ul><li>Pizza on production night </li></ul><ul><li>Donuts and cookies </li></ul><ul><li>Coffee maker </li></ul>

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