This document discusses lead nurturing by outlining why it is important, how the process works, who is involved, and providing examples. It explains that lead nurturing maximizes sales output by balancing acquiring more leads with focusing on higher quality leads. The process involves content marketing to identify leads, conversation management to qualify them, and engagement tracking to move them through the sales funnel. It provides metrics showing the typical flow of visitors through identification, registration, presentations, and sign-ups. It concludes by inviting contact for more information on lead nurturing services.