The study analyzed data from 4,000 HubSpot customers to determine relationships between inbound marketing activities and traffic/leads. It found that businesses that blogged more frequently (16-20 times/month or more), had more web pages (401-1,000 pages) and landing pages (31-40 pages or more), and had larger social media followings (301-1,000 Twitter/Facebook followers or more) saw significantly more website traffic (2-22 times more) and generated more leads (3-12 times more) than businesses with less activity in those areas. The results suggest inbound marketing activities have a large impact on business performance.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Cabarrus Visitor's Bureau Social Media BreakfastWalker Marketing
A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011.
The presentation outlines the importance of a digital strategy for the hospitality industry, and an overview of the important social networks.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Facebook Marketing Masterclass including lots of tips on live broadcastingThe Digiterati
Slides from a presentation on 23 March 2016. The presentation was given at SFL, Reading but was also livestreamed on Facebook here https://www.facebook.com/TeamDigiterati/videos/vb.814766598550695/1241169429243741/?type=2&theater
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Advanced Facebook Marketing: The latest changes, best practice tips, tricks a...The Digiterati
Slides from a presentation at the University of Portsmouth Business School on `6 March 2016.
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Cabarrus Visitor's Bureau Social Media BreakfastWalker Marketing
A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011.
The presentation outlines the importance of a digital strategy for the hospitality industry, and an overview of the important social networks.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Facebook Marketing Masterclass including lots of tips on live broadcastingThe Digiterati
Slides from a presentation on 23 March 2016. The presentation was given at SFL, Reading but was also livestreamed on Facebook here https://www.facebook.com/TeamDigiterati/videos/vb.814766598550695/1241169429243741/?type=2&theater
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Advanced Facebook Marketing: The latest changes, best practice tips, tricks a...The Digiterati
Slides from a presentation at the University of Portsmouth Business School on `6 March 2016.
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
Welcome to the consume(r)evolution, the choice is ours. Implications for bran...Marco Monfils
The mass will soon understand the current situation is not only unsustainable but unacceptable...
This is the 1st in a 3 part series on strategic CSR for the benefit of Consumer and Business in society, primarily dealing with the why (should we bother?)
Part 2 will explore specific directions and examples for companies to consider, converting cost to benefit, and possibly various other topics, depends on the material in my reach and time.
Part 3 i will present a strategic overview for the CSR landscape, and how consumers will drive the revolution, hopefully aided by business, supported by Government.
May the next revolution be led by paying not raging consumers. It is not impossible.
"Those who make peaceful revolution impossible will make violent revolution inevitable." by J.F.Kennedy
You are welcome to use, modify or build on my work, ideas and thinking presented here for your own purposes, commercial or non commercial, creative or otherwise. As you like. You can give me credit if it feels appropriate.
Ideas are never static and thinking does not work in milestones. So i may produce an update at any time subject to new learnings, experiences, as well as exposures to different views. Please contribute also!
We are the 100%.
:-)
Marco Monfils
http://www.linkedin.com/in/marcomonfils
Top 50 deficiencies in CTD Dossier - PharmaceuticalSumit Gupta
Article for Regulatory Affairs associates working in pharmaceutical company preparing Dossiers and Drug Master File for Marketing Authorization in various regulated and semi regulated market.
Co-facilitated HR diploma module #3 "Competency Based People Management" with Excelerate CEO Mr. Zafar Aziz Osmani at IoBM and explained “Competency Spidergram"
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Last weekend, I was asked to present our company's social media "landscape" to our sales team at our National Sales & Marketing Conference. In a nutshell, I presented, what we are doing, why we are doing it, how we are doing it, it's value and how our sales team can help.
A short presentation with an overview on social media and who is using it, the advantages of LinkedIn, how to get people to like your page on Facebook and getting started on Twitter.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
Business Bridge to Success: Winning With Web 2.0Ronan Keane
This presentation given by Ronan Keane, marketing consultant to small business owners and sponsored by the Town of Purcellville describes the why, what and some of the how for social media and reputation management.
Is your small business or startup fully utilizing Web 2.0 and social media resources like PlanHQ or PulseApp? Is your online marketing and branding effectively attracting new customers to your business?
Lead generation-lessons-from-4000-businesses-final
1. Lead Generation Lessons From
4,000 Businesses
A study based on real data from 4,000 businesses
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2. Real Data from 4,000 Businesses
This study is based on data from HubSpot’s 4,000 customers.
We analyzed the relationships between various inbound marketing activities and
the volume of traffic and leads that correlate with those factors.
Factors studied include:
• Blogging
• Landing pages
• Website pages
• Facebook reach
• Twitter reach
The graphs provide index numbers for traffic and lead volume. (The index
numbers are based on a base level of 100 times the ratio to the base value.) The
underlying growth was calculated with median values of HubSpot’s customer
base.
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3. Table of Contents
Factor 1: Blogging ……………….…………………………..…………………………….……. 4
Factor 2: Web Pages ………………..………………………………………………………….. 6
Factor 3: Landing Pages ………………………………………………………………….…… 8
Factor 4a: Social Media: Twitter….…………………………………..………………….. 10
Factor 4b: Social Media: Facebook.………………………………….………….………. 12
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4. Factor 1
Blogging
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5. Blogging & Traffic
The study compared blogging frequency against traffic & leads. The results showed staggering correlations.
Businesses who blogged 16 to
20 times per month got over 2
times more traffic than those
who blogged less than 4 times
per month.
Those who blogged at least 20
times per month had 5 times
more traffic than those who
blogged less than 4 times per
month.
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6. Blogging & Leads
Lead volume grew consistently and drastically among businesses who blogged over 5 times per month.
Businesses who blogged just 16
to 20 times per month got 3
times more leads than those
who didn’t blog.
Those who blogged at least 20
times per month saw nearly 4
times more leads than those
who didn’t blog.
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7. Blogging & Leads: B2B vs. B2C
B2B businesses who blogged just
16 to 20 times per month got 3
times more leads than those who
didn’t blog.
B2C businesses who blogged just
16 to 20 times per month got
over 4 times more leads than
those who didn’t blog.
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8. Total Blog Posts & Traffic
Businesses with over 200 total
blog articles got 4.6 times
more traffic than those with
under 20 blog posts.
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9. Total Blog Posts & Leads
Businesses with over 200 total
blog articles got 3.5 times
more leads than those with
under 20 blog posts.
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10. Factor 2
Web Pages
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11. Web Pages & Traffic
The more content you create, the more traffic and leads your business will see.
Businesses websites with 401 to
1,000 web pages have 9 times more
traffic than those with 51 to 100.
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12. Web Pages & Leads
Businesses with websites that have
401 to 1,000 webpages have 6 times
more leads than those with 51 to
100.
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13. Web Pages & Leads: B2B vs. B2C
Both B2B and B2C companies
with over 1,000 web pages
generated over 8 times more
leads than those with only 51
to 100 web pages.
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14. Factor 3
Landing Pages
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15. Landing Pages & Leads
The data show it’s not only important to have landing pages; it’s important to have many landing pages.
Businesses with 31 to 40 landing
pages got 7 times more leads
than those with only 1 to 5
landing pages.
Those with over 40 landing pages
got 12 times more leads than
those with only 1 to 5 landing
pages.
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16. Landing Pages & Leads: B2B vs. B2C
Both B2B and B2C companies
with over 40 landing pages
generated over 10 times
more leads than those with
only 1 to 5 landing pages.
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17. Factor 44
Factor
Social Media Reach
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18. Twitter Reach & Traffic
The businesses’ social media reach had a strong correlation with traffic and leads.
Businesses with 301 to 1,000
Twitter followers had over 5
times more traffic than those
with 1 to 25 followers.
Businesses with over 1,000
Twitter followers had over 6
times more traffic than those
with 1 to 25 followers.
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19. Twitter Reach & Leads
Businesses with 301 to 1,000
Twitter followers had over 4
times more leads than those
with 1 to 25 followers.
Businesses with over 1,000
Twitter followers had 5 times
more leads than those with
1 to 25 followers.
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20. Twitter Reach & Leads: B2B v. B2C
B2B and B2C businesses with
301 to 1,000 Twitter followers
got over 4 times more leads
than those with 1 to 25 fans.
B2C business with over 1,000
Twitter got 10 times more
leads than those with 1 to 25
fans.
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21. Facebook Reach & Traffic
Businesses with 501 to 1,000
Facebook fans had 3.5 times more
traffic than those with 1 to 25 fans.
Businesses with over 1,000 Facebook
fans had 22 times more traffic.
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22. Facebook Reach & Leads
Businesses with 501 to 1,000
Facebook fans had 4 times more
leads than those with 1 to 25 fans.
Businesses with over 1,000 Facebook
fans had 12 times more leads.
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23. Facebook Reach & Leads: B2B v. B2C
B2B businesses with over 1,000
Facebook fans got 6.5 times more
leads than those with 1 to 25
fans.
B2C business with over 1,000
Facebook fans got 16 times more
leads than those with 1 to 25
fans.
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24. Request a Free Customized Website Evaluation
Let HubSpot’s experts help with a no-obligation assessment
that evaluates your current website for areas of improvement.
Sign up for a
Free Website
Evaluation
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