1. Second assignment for a Crash Course on Creativity
Professor Tina Seelig, Stanford University
Student: Arnny Gudjonsdottir

2. All Icelandic and very different from each other
Spa and skin products
Phone Company
Outdoor Clothing
Department store
Bookstore
Fashion clothing

3. Music played a big role in my experience
Colorschemes were very different and had very different effect on my mood and my shopping
experience
Friendly face in the store can make a huge difference
Weather a store seemed crowded or not did not depend on the size of it or the people in it but rather on
the organizing of the store
Other customers feeling good and happy shopping made me want to stay in there for longer
The staff having knowlegde of the product made me trust the more and be more willing to buy
something while looking around
Having the staff “match” the store made the store come across more trustworthy to me
Placing something in the middle of the store can both be very important and draw me in to the store but
also make me not take a look at other products and just hurry up with my observation (if it was
unpleasant or not well organized)

4. Reorganize and improve customer experience – store
flow designer services
Knowledge is power – educating store employees of
how to deliver knowledge in trustworthy way to the
customer
Believe in yourself and our product – teaching store
employees the essence of the store and implement it
in their work life
New Business ideas – Marketing Ideas – Ideas for my
home

5. MY MIND WENT OVERFLOWING WITH IDEAS
GOT TO KNOW MYSELF AS A CUSTOMER BETTER
HOW MUCH LITTLE THINGS MATTER IN STORES
HOW VERY WELL ESTABLISHED COMPANIES CAN STILL IMPROVE
THEIR STORES ENVIRIONMENT
HOW DIFFERENT THE STORES WERE BUT YET IN A WAY SMIILAR
HOW BEING MINDFUL ABOUT EVERYTHING AROUND YOU
CREATES A WHOLE NEW EXPERIENCE AND HANDFUL OF IDEAS