There are different business models for games development. The "tent pole" model relies on highly profitable blockbuster games to fund riskier, more creative titles. For example, Grand Theft Auto funds Rockstar's smaller games. Alternatively, publishers like EA rely on annual sports franchises like Madden and FIFA to fund research and development. Due to high costs of AAA games, some developers use a "Hollywood model" of contracting work out. However, independent development is growing thanks to new distribution platforms, allowing small teams and individuals to create and sell games more affordably.