2. A
layout is a plan that imposes order and at
the same time creates an arrangement that
is aesthetically (beauty) pleasing.
Types of layouts
Picture
All
window
art
Panel or grid
Dominant type or all copy
4. Picture window
One of the most common layout formats is
one with single,dominant visual that
occupies about 60 to 70 percent of add
space.
The logo or signature signs of the message at
the bottom.
5.
6. All Art
The art fills the frame of the ad and the copy
is embedded in the picture.
7.
8. Panel or Grid
A layout can use a number of visuals of
matched proportional sizes.
If there are multiple panels all of the sample
size , the layout can look like a window pane
or comic strip panel.
9.
10. All Copy
All copy advertisement in which the headline
is treated as type art.
11.
12. circus
A layout combines lots of elements – art type
, color – to deliberately creates a busy
, jumbled image.
13.
14.
Nonlinear
A contemporary style of layout can be read
starting at any point in the image. This style
of ad work for young people.
15.
16. Grunge
A style of layout that shows what is presumed
to be a generation X-inspired lack of concern
for the formalities of art , design, type styles
and legibility.
17.
18. Design
has both
functional and
aesthetic needs
Makes the message
easy to perceive
Makes it attractive
and pleasing to the
eye
Common Principles
Direction
Dominance
Unity
White space
Contrast
Balance
Proportion
Simplify, simplify, si
mplify
19. Direction—creating a visual path for the eye
Dominance—the point of emphasis
Unity—elements fuse into one coherent image
White space—area not covered by art or type
Contrast—makes elements stand out from one
another
Balance—formal and informal,
Proportion—equally proportions of elements are
visually uninteresting
Simplify, simplify, simplify—the fewer the
elements, the stronger the impact
