Mobile phone penetration in india


Published on

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mobile phone penetration in india

  2. 2. HISTORY The first mobile phone was launched in India on 31 July 1996. The first mobile handset production made by Motorola First Mobile service provider was Modi Groups in 1995 and started in Kolkata, somewhere it was signed that mobile service provider was launched in 1994 India’s mobile subscriber base is set to cross 752 million connections by the end of January 2013.
  3. 3. RANKING OF COUNTRY BASED MOBILE PHONE USERS IN 2004-05 Rank Countries No Of Users Date #1 China 393,428,000 2005 #2 United States 201,650,000 2005 #3 Russia 120,000,000 2005 #4 Japan: 94,745,000 2005 #5 India 90,000,000 2005 #6 Brazil 86,210,000 2005 #7 Germany 79,200,000 2005 #8 Italy 72,200,000 2005 #9 United Kingdom 65,500,000 2005 # 10 France 48,058,400 2005 # 11 Mexico: 47,462,110 2005 # 12 Indonesia 46,909,970 2005 # 13 Turkey 43,608,960 2005 # 14 Spain 41,327,910 2005 # 15 Korea, South 38,342,320 2005 # 16 Philippines 34,779,000 2005 # 17 South Africa 33,959,960 2005 # 18 Poland 29,166,390 2005 # 19 Thailand 27,378,660 2004 # 20 Argentina 22,100,000 2005
  4. 4. Ranking Of country based on Mobile Phone Users In 2013 Ranking Country Name Number of Mobile Phone Users 1 China 859000000 2 India 752000000 3 United States 279000000 4 Russia 238000000 5 Indonesia 220000000 6 Brazil 202944000 7 Vietnam 154000000 8 Japan 121000000 9 Pakistan 111000000 10 Germany 105000000
  5. 5. By Comparing Both figures it shows that the no of mobile phone users increasing day by day. In 2005 India was in 5th position with 90 million ,But in 2013 India is in 2 nd position with 752 million Mobile phone users
  6. 6. Mobile Telephony In August 1995, Chief Minister of West Bengal, Shri Jyoti Basu ushered in the cell phone revolution in India by making the first call to Union Telecom Minister Sukhram. Sixteen years later 4th generation services were launched in Kolkata. With a subscriber base of more than 750 million, the Mobile telecommunications system in India is the second largest in the world and it was thrown open to private players in the 1990s. GSM was comfortably maintaining its position as the dominant mobile technology with 80% of the mobile subscriber market, but CDMA seemed to have stabilised its market share at 20% for the time being
  7. 7. Market share of major operators in india
  8. 8. Smartphone penetration in India Demand of Smartphone has continuously been incresing since last couple of years, resulting in frequent shift of Global Smartphone OS market share. Android Smart phones which have been fueling the penetration of the device around the world by providing low price . It’s really exciting to see an increasing adoption of Smartphones in some emerging countries such as China, Brazil and India. Despite of Smartphone market growth, Android is the only Smartphone OS witnessing explosive adoption in these emerging markets Smartphone penetration in India is low when compared to global market share reports. There exists tremendous untapped growth potential for this market; Smartphone penetration in India is currently among the lowest in the Asia-Pacific region.
  9. 9. India's market share for Smartphone is stood at 2.2 percent for 2011, rising to 2.5 percent in 2012. This figure is expected to increase to 8.5 percent by 2016, making India one of the countries that will see the largest growth in this segment. Sales of Smartphone priced around $100, featuring dual-SIM capability and local apps, is boosting local demand. Reduced prices of handsets have increased the penetration of Smartphone, in future this number is set to increase manifold. Low-cost with feature-packed Smartphone from manufacturers like Micromax, Karbon, Lava, Celkon etc are fueling the growth.
  10. 10. Urban India More than 27 million Smartphone users in Urban India, which constitutes 9 percent of all mobile users in Urban India. The numbers are higher in the large metros of 4 million plus population with one Smartphone user among ten mobile users.
  11. 11. Smartphone Users – Urban Indians Smartphone ownership is among young adults. In fact, the age group of 18 – 24 tops the list with over one in ten owning a Smartphone device. Further, those below the age of 18 and above 40, see ownership figures of just 5 percent.
  12. 12. In last two years, rural India has shown an incredible growth in internet users. In rural India, the penetration of claimed internet has surged to 4.6% in 2012 from 2.6% in 2010, a compound annual growth rate (CAGR) of 73% in the last two years. On the other side, the penetration of active internet users has mounted up to 3.7% in 2012 compare to 2.1% in 2010. In addition to this, it’s also expected that the number of claimed internet users in rural India will touch 45 million figures by December of this year. As number of Smartphone users and local language contents on the internet are increasing, the growth of internet users will undoubtedly beat all the projections in the next two years. Smartphone penetration in rural India is growing. Adoption in the rural and suburban market has significant effect on the overall Smartphone penetration in India. While this is a challenge for the Smartphone manufacturers, it also provides huge opportunity for the segment to grow in the country by multifold. The local manufactures are main growth drivers in this market providing the smart phones at the lowest cost. Though the Smartphone penetration in India currently among the lowest in Asia/Pacific, the market in India seems to have great potential for future.