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Design Crash Course: Mastering Design Essentials – Unveiling Best Practices and Avoiding Common Pitfalls
- 2. INTRODUCTION In today's discussion, we'll delve into key design concepts such as color, typography, and layout. We'll touch on practical aspects like design sizes, particularly for platforms like Instagram. Following that, we'll highlight common bad habits among designers, explore the principles that underpin good design, and compare examples of bad versus good designs. To conclude, we'll apply these insights by working on some design exercises.
- 3. DESIGNESSENTIALS- COLOUR,TYPOGRAPHY,ANDLAYOUT These elements play a crucial role in conveying messages effectively. Let's explore each one and understand how they contribute to creating visually compelling designs."
- 4. COLOUR is a powerful and emotive tool in design. It goes beyond aesthetics, influencing emotions, perceptions, and communication. Understanding the psychology of colours helps designers convey specific messages. Warm colours like red evoke passion and energy, while cool colours like blue suggest calmness and trust. The right colour palette enhances visual appeal and reinforces the intended mood or message of the design.
- 5. TYPOGRAPHY plays a pivotal role in visual communication. It involves the art and technique of arranging type to make written language legible and visually appealing. Fonts convey a brand's personality – from the classic and formal to the modern and casual. The choice of typeface, font size, and spacing impacts readability and the overall visual impact of a design. Effective typography ensures that the audience can absorb information effortlessly.
- 6. LAYOUT Layout is the structural foundation of a design, determining the arrangement of elements on a page. A well-crafted layout guides the viewer's eye, creating a visual hierarchy that prioritises information. Balance, proximity, and contrast are key principles in layout design. Achieving harmony between text, images, and white space enhances readability and overall aesthetics. A thoughtful layout contributes to a seamless and engaging visual narrative.
- 7. HIERARCHY refers to the arrangement of elements to establish a visual order. It guides the viewer's attention by prioritizing certain elements over others. This is achieved through variations in size, color, contrast, and placement. A clear hierarchy ensures that important information is prominent, creating a structured and easily digestible design.
- 8. BALANCE is the distribution of visual weight in a design. Achieving balance ensures that no single element dominates the composition, creating a harmonious and pleasing layout. There are two types of balance: symmetrical, where elements are evenly distributed, and asymmetrical, where visual weight is balanced through careful consideration of each element's size, color, and position. A well-balanced design contributes to its overall visual appeal and effectiveness.
- 9. LAYOUT is the structural arrangement of design elements. A well-crafted layout guides the viewer's eye, creating visual hierarchy and balance. Effective layouts enhance readability and contribute to a cohesive visual narrative.
- 10. EXAMPLE Design encompasses key elements such as colour, typography, and layout. Colour is a powerful communicator, influencing emotions and messages. Typography involves arranging type to enhance readability and convey brand personality. Layout, the structural foundation, guides the viewer's eye through visual hierarchy and balance.
- 11. Ensuring your designs fit seamlessly into these spaces is essential for grabbing attention and engagements. PRACTICALDESIGNSIZES
- 12. CANVASSIZE Canvas size refers to the dimensions of the digital workspace where a design is created. It varies based on the project's purpose – print designs have specific dimensions (e.g., A4), social media graphics follow platform guidelines (e.g., Instagram posts at 1080 x 1080 pixels), website designs consider screen resolutions, and digital art may vary based on the artist's preferences. Choosing the right canvas size is crucial for creating visually effective and appropriately formatted designs. Instagram sizes Size Dimension Profile Picture Square images images Stories 110 × 110 px 1080 × 1080 px 1080 × 1350 px 1080 × 1920 px
- 13. BADDESIGNHABIT Avoiding these habits ensures designs are clear, visually appealing, and effectively convey the intended message.
- 14. Overcrowding Ignoring White Space Inconsistent Fonts Poor Colour Choices Neglecting Contrast Lack of Alignment Ignoring the Grid Overusing Effects Copying Trends Blindly Not Considering Accessibility
- 15. BADDESIGN
- 16. BADDESIGN
- 17. BADDESIGN
- 19. BUILDINGBLOCKS
- 20. BUILDINGBLOCKS
- 21. BADVSGOODDESIGNS What is a good design?
- 22. BADVSGOOD
- 23. BADVSGOOD
- 24. BADVSGOOD
- 25. BADVSGOOD
- 26. You're to redesign a flyer for a fictional transport company. The company offers eco-friendly transportation services and emphasizes reliability and sustainability. DESIGNCHALLENGE REVAMPATRANSPORTCOMPANYFLYER Colour: Choose a colour palette that aligns with eco-friendliness and conveys reliability. Typography: Experiment with fonts that balance professionalism and approachability. Clearly present key information such as services, contact details, and benefits. Layout: Design the flyer layout to guide the reader's eye seamlessly through the information, creating a visually appealing and easy-to- understand composition Participants can submit their redesigned transport company flyers digitally or as a printable PDF to aybuhabi@gmail.com TASK KEYPOINTSTOCONSIDER SUBMISSION Colour Typography: Layout: