This document provides a summary of Rema & Shehrbano, a popular clothing brand located in Lahore, Pakistan. It discusses the company's operations including its production process, staffing, and facilities. Over 1000 workers produce around 2000 dresses and other products daily using equipment like sewing machines, embroidery machines, and tables. The company recruits locally and provides benefits like lunch and bonuses to employees. It concludes that Rema & Shehrbano has a strong economy and worthwhile layout strategy for its competitive requirements.
5. Introduction
• Rema & Shehrbano is one of the popular clothing brand located at
the prime commercial location of Lahore city that is Fortress
stadium market.
• They are specialized in making finest and indulgence fashion
clothes based on trendy cultural or multi-cultural fashion. The
product range includes jewelry, accessories and handbags with an
exclusive bespoke range.
• Besides shopping at their studio they also offer a convenient
online shopping method at their own website, particular piece is
selected by image or item code, size plus alteration can also be
ordered.
6. DESIGN ON WORK SYSTEMS:
• This brand recruits local staff for their outlet in different
departments.
• Hiring is done by walk-in interviews and applying on their website.
Every department has a team working efficiently for the growth of
the company.
• A production team works in factory area where the products are
prepared. It provides their employers a relaxing working place.
• The importance of work systems is underscored by the
organization’s dependence on human efforts to accomplish its
goals.
7. OPERATIONS STRATEGY:
• Well-mannered and professional floor staff is there to assist the
costumers for their choices and guiding them accordingly.
• They are using advanced and improved technology for the growth
of their productivity.
• Mostly decisions and policies are made by the administration and
financial department.
• Of course an expert IT team is working for the betterment of
online shopping and digitalization of the sale records and financial
accounts.They use Instagram, Facebook and Twitter for marketing
purpose.
8. Continued …………
• More than 1000 workers including female are working in
production factory area, where every tool and necessary items are
kept for the preparation of the product.
• For the layout decision for a project, they prepare sample
according to the their requirement almost 4-5 samples are
prepared then they are forwarded to the higher authorities for the
approval, once it has been approved they make it final and make
some extra important amendment according to the trend/fashion.
9.
10. Production area:
• They necessary tool is available there with important equipment
and heavy duty machines, workers are functioning there around
the clock for completing orders on time.
• Almost 2000 dresses and other products are prepared on the daily
basis.
• Each person works on one machine and 4 people works on
embroidery at a time.
11. Sr # Code #
Description Size
Name Qty UOM
1 Stitching Machines 13 piece 12 x 5.86 x 15.31 inches,
2 Tables 7 piece 5*4
3 Irons 6 piece
8 Scissors 17 piece
9 Cabinets 2 piece
10 Embroidery Machine 5 Piece 12 x 5.86 x 15.31 inches,
13 Adda 48 Piece
14 Adda Stall 88 Piece
14. Material handling:
They use different equipment’s for
measuring there material like
weightage machinery through which
they measure raw material (buttons ,
threads, stones) in grams, this
department is categorized under
different racks, shelfs, tagins etc for
the sake to store their work in process
material.
15. Being an organization it has different
departments and executives are
performing their duties in it, Finance
departments has particular space for
accounting operations for example
computers, calculators and currency
bills checking machine etc
similarly IT department consist of
networking devices, computers,
printers and records handling
systems.
Training rooms are well equipped
with the important tools used to
train the staff for example white
board, projector, and a table for
meetings
16. Benefits for employees:
• They consider their employees a valuable asset who is beneficial
for their company and plays vital role in increasing the
productivity of the company, meanwhile they provide employees
with the basic needs and provide enough to meet their economic
needs.
• Beside salary they offer lunch to their staff on duty, plus bonus on
events life ‘Eid or similar events.
17. Conclusion:
• This company is likely economically strong and doing well business
around Pakistan and overseas as well.
• Their layout estimated cost is about 4 million Pakistani rupees
which is quite good enough for layout management. Overall the
experience of this brand for this project was worthy.
• Their layout strategy is enough moral for the brand’s competitive
requirements.
