All you need to know about Lenta.ru

1. General Ÿ Russia Ÿ World Ÿ Former USSR Ÿ Business Ÿ Finance Ÿ Security Agencies Ÿ Science & Technology Ÿ Sport Ÿ Culture Ÿ Internet & Media Ÿ Weird

2. 150 news items per day
55 000 news items per year
82 000 000 readers per year
1,5 billion pages read per year

3. World’s Best Designed Website According
to The American Society for News Design
Best Online Media According to The Union
of Russian Journalists
Informational Site of The Year According to
The International Union of Online Activists
2013
2013
1999 2007 2008 2012

4. ! Our main product is news. 24 hours a day and 7 days a week we
report on what’s going on in Russia and the world
! We are one of the oldest and the most respected online media
in Russia, founded in 1999
! We have a stable position in the Top-3 of Russian online media
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
OVERVIEW

5. ! Lenta.ru is the
only Russian
title within
Top-5 Europe’s
Most Visited
Websites
OVERVIEW
Top-20 of Europe’s Most Visited Websites
Category: News and Information
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

6. OVERVIEW
! Lenta.ru
is the most
quoted
Russian
Online
News
Publication
Lenta.ru
Gazeta.ru
Lifenews.ru
Ves1.ru
Newsru.com
Fontanka.ru
Izves1a.ru
Rg.ru
Kommersant.ru
Vedomos1.ru
3156,41
2161,39
1598,36
1261,02
566,25
531,79
397,33
376,41
248,9
213,39
Quote Index
Newspapers Magazines TV Radio InternetMass Media Rates
0 500 1000 1500 2000 2500 3000 3500
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

7. Average Visit Duration
00:05:49
VISITS & COVERAGE
Source: TNS Web Index, Russia // Google Analytics, December 2014
Unique Visitors
11,4million monthly
4,8million weekly
3,21
Pages / Visit
Pageviews 67
million weekly
9,2
million daily
242
million monthly
>> >
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
1,3million daily

8. AUDIENCE STRUCTURE. REACH %
Manager
Specialist
Clerk
Laborer
Student
Housekeeper
18%
32%
14%
10%
16%
OCCUPATION
5%
M. 12-17
M. 18-24
M. 25-34
M. 35-44
M. 45-54
W. 12-17
4%
12%
18%
12%
10%
5%
GENDER / AGE
W. 18-24
W. 25-34
W. 35-44
W. 45-54
6%
10%
9%
8%
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
Men
Women 40%
60%
GENDER
B
BC
C+
5%
50%
41%
INCOME
High School
Higher
32%
67%
EDUCATION
Reach % – share of total unique visitors
Affinity Internet Index – shows the affinity / difference
between the selected group of the site visitors and
whole internet audience (more / less,100 = 0)
Source: TNS Web Index, Russia, August 2014

9. AUDIENCE STRUCTURE. AFFINITY INERNET
Men
Women 77
125
GENDER
High School
Higher
53
159
EDUCATION
B
BC
C+
INCOME
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
Source: TNS Web Index, Russia, December 2014
M. 12-17
M. 18-24
M. 25-34
M. 35-44
M. 45-54
W. 12-17
GENDER / AGE
W. 18-24
W. 25-34
W. 35-44
W. 45-54
51
101
111
125
107
51
66
68
77
68
Manager
Specialist
Clerk
Laborer
Student
Housekeeper
OCCUPATION
185
167
109
68
73
84
Moscow
Saint Petersburg
Ekaterinburg
Novosibirsk
Other
HOME CITY
178
174
147
159
88
24
100
140

10. In the first screen there are the Top 7news
of the hour and the block for the most significant news for the last 24 hours
FIRST SCREENGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

11. In the second screen news are presented along with other formats:
features, reports, photo and video galleries as well as special projects
SECOND SCREENGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

12. Subject specific news blocks are located in the third screen
THIRD SCREENGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

13. Lenta.ru is divided into 12 sections
Subject specific tags are provided within each section
SECTIONSGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
36%
13%
10%
9%
8%
1%
4%
4%
1%
3%
4%
2%
5%
General
Russia
World
Former USSR
Finance
Business
Security Agencies
Science & Technology
Weapon
Sport
Culture
Internet & Media
Weird
Reader’s Preferences / General

14. Infographics and Multimedia
Video and Photo Galleries
Hyper Features
Investigations
Interviews
Reports
EXCLUSIVE CONTENTGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

15. BY LENTA.RU
• Saturation coverage:
Whole motor world from
Brazil to Japan
• Unbounded topics:
from social to motor exotic
• Fair rating and test drives
for all newest cars
• Car comparison
• Photo and video shoots
Inhouse production
• Prompt and fully information
• Online motor show premiers
Motor by Lenta.ru
Online magazine about vehicles,
roads and motorsport.
Since June 2011
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

16. House by Lenta.ru and Rambler.
Latest news to real estate market
events. Since 1999
240
Х
400
BY LENTA.RUGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

17. Lenta.ru social networks accounts
have more than 1 300 000 followers
Every week links posted at social
networks bring about 1 million
readers to our website.
Every 8th visitor is coming to Lenta.ru
from social networks.
SOCIAL NETWORKSGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

18. m.lenta.ru
Source: Google Analytics, December 2014
Views Visits Unique
Lenta.ru’s mobile version is optimized for fastest loading time possible even for EDGE
connection type. Every 4th visitor is coming to Lenta.ru from mobile device.
MOBILE VERSIONSGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
43,3
млн
15
млн
4,4
млн

19. Main Page Main / Sections
STANDARD ADVERTISINGGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

20. News / Article
ThirdScreenFirstScreenSecondScreen
Auto.lenta.ru
STANDARD ADVERTISINGGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

21. EXCLUSIVE ADVERTISING. MEGABOARD BANNERGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

22. EXCLUSIVE ADVERTISING. PAGE BRANDINGGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

23. Banner opens on click with transparent background
EXCLUSIVE ADVERTISING. FULL SCREENGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

24. http://lenta.ru/features/
googleglass/
HYPER FEATURE / GOOGLE GLASS / 2014General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

25. http://age.lenta.ru/
maks_2013/
MAKS AVIATION SHOW / 2013General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

26. http://age.lenta.ru/selo
CHILDREN’S TIME / ‘SELO’ / 2014General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

27. http://mobil1.motor.ru/
CREATE YIUR POWERFUL ENGINE! / MOBIL 1 / 2015General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

28. http://drive-bmw.motor.ru/
MOTOR.RU / BMW CONNECTED DRIVE / 2015General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

29. http://philips.lenta.ru/
HOLLAND INNOVATIONS TIMELINE / PHILIPS / 2014General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

30. http://xbox.lenta.ru/
12 JOBS FROM XBOX / MICROSOFT / 2014General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

31. http://parasochi.lenta.ru/
SOCHI 2014 PARALYMPICSGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

32. General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search
http://beeline.lenta.ru/
BEE IN / SMART TIMELINE / BEELINE 2013

33. http://age.lenta.ru/fomenko
MASTERSKAYA FOMENKO THEATER ON-AIR / ВТБ / 2011General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

34. http://age.lenta.ru/stars
MARIINKA THEATER FESTIVAL / ВТБ / 2013General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

35. http://vgames.lenta.ru/
BIG BANG / ALL COMPUTER GAMES FOR SONY / 2011General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

36. http://120.motor.ru/#/nulevie/
120 YEARS OF CARS / VOLVO / 2011General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

37. BANNER
300 х 300
FOOTER FOR NEWS / 620 х 90
SPEACIAL PROJECT BANNERSGeneral
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search

38. IMHO VI
Exclusive Advertising Seller
«Grand Setun Plaza» Business Center
121596, 2 Gorbunova Street
Moscow, Russia
+7 495 234 4427
Anna Zhizhina
Lenta.ru Commercial Director
+7 903 284 2376
jijina@lenta-co.ru
Irina Lisina
Client Director Lenta.ru
+7 926 339 5161
i.lisina@rambler-co.ru
Ekaterina Shirokikh
Client Manager Lenta.ru
+7 910 430 7665
eshirokih@lenta-co.ru
Sergey Nizhnev
Client Manager Lenta.ru
+7 926 276 35 81
s.nizhnev@rambler-co.ru
General
Audience
Site Structure
Special Issues
Social Networks
Mobile Version
Advertisement
Special Projects
Contacts
Search