Russia Direct Mediakit 2015

2. www.russia-direct.org

3. www.russia-direct.org
Jill Dougherty
former Foreign Affairs correspondent, CNN
Tobi Gati
Sr. International Advisor, Akin Gump, and former Special
Assistant to the President and Sr. Director for Russia for
the National Security Council
Jeff Goldstein
Director of Eurasia, Open Society Foundation
Andrew Kuchins
Director and Senior Fellow, CSIS
David J. Rothkopf
President and CEO of Garten Rothkopf,
CEO and Editor-at-large of Foreign Policy magazine
Thomas Graham
Managing Director, Kissinger Associates
Russia Direct is a new digital platform that serves as the definitive destination for
policy makers and experts seeking daily insight on the issues and trends affecting the
relationship between the United States and Russia. With Russia’s prominent impor-
tance in geopolitics, the need for Russia Direct has never been greater.
Readers have a variety of ways to access Russia Direct content:
Russia Direct website (russia-direct.org)
Monthly reports
Quarterly reports
Whoweare
Whoweare
Russia Direct readers include
influential policymakers and thought leaders:
Senior executives of some of the
world’s leading corporations turn to
Russia Direct for analysis:

4. www.russia-direct.org
The best content from the website, carefully selected
each week along with Editor’s Picks from around the Web.
Interviews with prominent
businesspeople or officials
Russia-direct.org
is updated daily and consists
of different channels, including:
Website
Weekly Newsletters
In-depth analysis of current issues
debated by leading experts, opinion
leaders and policy makers
Reviews of important books that
shape U.S.-Russia relations
Insight on the topics which
will drive the agenda for US
and Russia leaders
Overview of think tanks
specializing in foreign policy
or U.S.-Russian relations
Regular webcasts with
prominent experts discussing
the most important topics of
world politics
Opinion pieces from
American and Russian
experts

5. www.russia-direct.org
For MONTHLY REPORTS, our editorial
team chooses the most important, timely
and controversial topics - from Russian
domestic politics to Russia’s business and
foreign relations.
These reports are only available in digital
format with useful infographics, lists of
further readings and top Twitter accounts
for those who want to investigate the topic
in greater detail.
In addition to daily content on its website,
Russia Direct offers exclusive benefits
to subscribers such as analytical reports
on various topics, weekly newsletters, live
events, and unique sources of analysis on
international affairs.
QUARTERLY REPORTS are more in-
depth and ambitious. They look into larger
topics with potentially bigger implications
for international relations.
These reports are available in both digital
and print formats.
We try to find a healthy balance between
established experts and young promis-
ing analysts in order to provide a diverse
range of insights and introduce our read-
ers to fresh perspectives.
Reports
Content

6. www.russia-direct.org
EventsEach release of a Report is followed by a custom event where prominent Russian
and U.S. experts – including authors of the Report – discuss the results of the
Quarterly with representative of the business and academic communities.
Events include roundtable discussions and seminars (closed or public), invitation-
only lunches, cocktail receptions, webinars and teleconferences. RD provides top
speakers from the Russian and U.S. business and political communities as well as
top moderators who are well-known in Russia and abroad.
Our events for 2015 include:
The Valdai International Discussion Club-2014. Source: “Vedomosti”, business daily
March Russian Energy Outlook 2015 (conference, U.S.)
June
Competitive strategies in the search for talent: The role of
university education and media (roundtable at St. Petersburg
Economic Forum, Russia)
October Russian innovation economy: Challenges and opportunities
(roundtable, Russia)
December Russian-US relations: A year of confrontation and high
expectations (conference, U.S.)

7. www.russia-direct.org
We offer
Global reach Russia Direct reaches the most influential au-
dience in the world and is presented at the
most important forums – like the World Eco-
nomic Forum in Davos and the Munich Inter-
national Security Conference
Premium content RD provides its audience with the best ex-
pertise from Russia and the U.S. Among our
writers are politicians, political advisors, con-
sultants, financial analytics, journalists and
foreign policy experts
In two years after launch, RD has attracted
7,000 subscribers for its premium content.
Almost 50% of readers turn to RD for a pro-
fessional enjoyment which can serve as an
example of testament to the quality of RD
Loyal audience
Personalized
approach
Working with the RD team, you will be able to
develop a customized advertising platform
that will help you meet your specific market-
ing goals
Influential audience 58% of Russia Direct readers classify as in-
fluentials
Weoffer

8. www.russia-direct.org
are opinion leaders
UK
USA
Canada Germany Others
with over 15 years of service
in government. Average of 12
years of service
2/3 work for companies doing
business internationally
agree that Russia Direct
offers information they can’t
get from other sources
are top management
professionals
One in 4 of business readers
are C-suite executives
40%
57%
65%
1/3 are decision-makers at
companies with over 1,000
employees
Audience
Foreign Policy magazine’s survey among
Russia Direct’s readers showed:
Major
interest
of audience
44%
5 5 3 42
80%

9. www.russia-direct.org
The Economist The New York
Times
The Washington
Post
The Wall Street
Journal
access the site from mobile devices
Sources:
Russia Direct focus groups, quantitative surveys; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,
www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com
Research
Launched in June 2013,
Russia Direct already attracts
more than 52,000 unique
visitors per month. More than
7,000 people have already
subscribed to our premium
products
Age35+
63%
52 75 80 72
The Economist The EconomistThe New York
Times
The New York
Times
The Washington
Post
The Washington
Post
The Wall Street
Journal
The Wall Street
Journal
Personal income$100,000+
C-Suite
25%29%
40%
1632 652 4.127 2648
Research

10. www.russia-direct.org
Webopportunities
Media formats
Main page
Mobile
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Inner pages
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11. www.russia-direct.org
Newslettersand Social Media
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Opportunities
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12. www.russia-direct.org
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Spread or Full-page advertisement in the Report (print
or PDF)
Acknowledgement of your support in the video
interviews with the authors, video branding
Prior access to the Report during 3 days after the
Report is published (728x90 or 300x600 banner on
Russia-direct.org)
Banners on foreignpolicy.com announcing free access
to the Report and access to its 3.5 mln readers.
Sponsorship of newsletters announcing the Report
Partner’s logo on the Report promo page
Opportunities
Russia Direct Team is ready to offer
cusomized packages within Briefs or
Reports. Basic advertising opportunities
might include:
Reports

14. www.russia-direct.org
Contacts
Ksenia Smertina
Associate Publisher
k.smertina@russia-direct.org
Evgenia Khankova
Special Projects Director
e.khankova@rbth.ru
Anna Sergeeva
External Communications Director (New York)
a.sergeeva@russia-direct.org
Olga Guitchuns
Events Coordinator, Account Manager (Washington, DC)
olga.guitchounts@rbth.ru
Russia Direct - Moscow office
24 bld.4 Pravdy street,
125993 Moscow, Russia
Rossiyskaya Gazeta office
Tel. +7 495 775 31 14
Fax. +7 495 988 92 13
Russia Direct - New York office
31 West 34 Street, Suit 8018
New York, NY 10001, USA

16. www.russia-direct.org
russia-direct.org