Yandex Overview

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An overview of Yandex and the Russian internet market.

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  • All ofices of Yandex are very bright, creative and our employees love spending their time there
  • Search engines can be compared with space programs, development of which just similar to search engines is very costly to develop and its resources consuming and many countries can afford it.
  • Давайте иконку сделаем крупнее или поменяем фон, она просто сливается.
  • Коллеги, данные нужно поменять
    Yandex 70.0%
    Google 28.5%
    Other 1.5%
    Begun из диаграммы убираем
    Источник исправляем на eLama 2014
    Еще момент, можно как-то исправить цвета, они не бьются с остальной презентацией.
  • Коллеги, давайте все же выделим обычной прозрачной рамкой как было в исходнике.
  • Давайте оставим выделение как в исходнике
  • Аналогично выделение как в исходники, сейчас смотрится очень жутко.
  • Опять иконка, давайте укрупни, сливается с желтым фоном
  • Давайте уберем иконку совсем. Оставим только текст
  • А можно как-то эти два слайда 38 и 39 склеить на одном слайде, так как это варианты того как показываются баннеры на главной.
  • Yandex Overview

    1. 1. 1
    2. 2. 2 our mission Our mission Search To help users solve their everyday problems by building people-centric products and services.
    3. 3. 3 Yandex globally One of the largest European internet-companies capitalization on NASDAQ (YNDX) Source: as of market close on August 15, 2014
    4. 4. 4 Offices around the world More than 6000 people 16 offices: Russia, Ukraine, Belarus, US, Switzerland, Turkey and Germany. Source: as of market close on August 15, 2014
    5. 5. 5
    6. 6. 6 World population: 7 BILLION Internet population: 2 BILLION Search engines: 6
    7. 7. 7 One of 6 search technologies recognized Over 20% market share Czech Rep, 1996 Korea, 1999 Russia, 1997 China, 2001 US, 1998 US, 2009
    8. 8. 8 One of 3 global search engines
    9. 9. 9 Russia’s internet audience
    10. 10. 10 Russian is the 4th most spoken language globally. 250–300 millions speakers Mandarin Spanish English Russian Confucius Miguel de Cervantes William Shakespeare Leo Tolstoy Source: SIL Internationaal (2002), George Weber (1997), Euromonitor (August 2010), Rosstat (2010), Company data, Morgan, Stanley Research.
    11. 11. 11 Low penetration – high upside (%) ! Source: eMarketer, June 2014
    12. 12. in 2013 Russia became the largest internet audience in Europe 12 Top 10 Internet Countries in Europe, million Russia Germany France United Kingdom Turkey Italy Spain Poland Netherlands Ukraine 82,9 60,3 50,1 49,7 35,8 35,4 30,6 25,7 16,8 14,3 Source: eMarketer, Internetlivestats, July 2014
    13. 13. 13 Russia’s advertising market
    14. 14. 14 The Russia’s advertising market grows rapidly The largest contributors to the growth of the world’s ad market (bn., $) Country Growth 1 U.S.A. 23.66 2 China 15.73 3 Indonesia 6.02 4 Argentina 5.37 5 UK 4.80 6 Brazil 3.89 7 Japan 2.65 8 Russia 2.35 9 South Korea 2.15 10 Mexico 2.12 Source: ZenithOptimedia, June 2014. From 2013 to 2016 Russia’s ad market is expected to grow by $2.35 billion
    15. 15. 15 How the Russia’s ad market will look? Volume of ad market’s segments in dynamics (bn. rubles). 200 180 160 140 120 100 80 60 40 20 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Billion rubles TV Internet Outdoor Magazines Source: ZenithOptimedia, June 2013
    16. 16. 16 Bigger than any TV channel 27,000 24,000 21,000 18,000 15,000 12,000 9,000 6,000 3,000 0 1/1/08 1/1/09 1/1/10 1/1/11 1/1/12 1/1/13 1/1/14 Source: TNS TV Index, TNS Web Index, Russian daily audience aged 12-54, cities with population 100 000 and more , August 2013.
    17. 17. 17 Yandex is the first search engine in Russia Source: LiveInternet.ru, July 2014
    18. 18. 18 Yandex is well-known in the rest of CIS-countries Source: LiveInternet.ru, July, 2014 Belarus 44.2% Ukraine 32.4% Kazakhstan 24.5%
    19. 19. 19 Russian e-commerce market 82.9 million monthly users online of all population 30.6 million users buy in e-shops Growth is due to expansion of regional shoppers. 58% Source: eMarketer, July 2014
    20. 20. 20 Yandex advertising solutions
    21. 21. 21 Goals of an advertising campaign can be different Goal 1 Goal 2 Goal 3 Increase sales Sell goods, garments, electronics Maximizing traffic / coverage Bring new product or service to the market Stimulating demand and niche branding
    22. 22. 22 Goal 1 Increase sales
    23. 23. 23 Yandex is Russia’s leader in contextual advertising market Source: eLama, 2014
    24. 24. 24 Yandex.Direct The largest system for contextual advertising in Russia. Cost-per-click, auction-based model. Advertisers choose how much they wish to pay for a click. Show ads only to those web users who are looking for advertised products or services. Shows ads to more than 70 million people every day.
    25. 25. 25 Direct Paid Search Features The highest relevance. Keyword targeting, Geo targeting, Behavioral targeting. Budget control. Pay per click, detailed statistics. Reporting at keyword level. Timings control. You can start and stop the campaign whenever you want. Clarity. Ability to track user behavior and conversion rates. Technology. Automated options for large upload volumes, group editing. API.
    26. 26. 26 Where you can find your ads Yandex Search Yandex. Network
    27. 27. 27 Yandex Search Results Page Premium Contextual Banner 1st Premium
    28. 28. 28 Yandex Search Results Page Guaranteed Placement Dynamic impressions on 2d and further pages 1st Place
    29. 29. 29 YAN – Yandex Advertisement Network
    30. 30. 30 YAN partners sites can be 2 types: Search sites (search targeting) Content sites (content targeting)
    31. 31. 31 Yandex Advertising Network provides advertisers access to a wider audience Million 60 55 50 45 40 35 30 25 20 15 10 5 Source: Yandex, April, 2014 Yandex Network’s audience Audience intersection Yandex’s audience 0 September 2013 April 2014 September 2012 September 2011 September 2010 September 2009 September 2008 September 2007 March 2013 March 2012 March 2011 March 2010 March 2009 March 2008 March 2007
    32. 32. 32 PPC interface available in English
    33. 33. 33 Bid management in English
    34. 34. 34 Goal 2 Goal 2 Sell goods, garments, electronics
    35. 35. 35 Yandex.Market №1 Comparison Shopping Tool Monthly audience almost 13 million unique visitors, daily audience – 1.9 million More than 14,000 online stores with more than 50 million offers Source: comScore MMX, Russia, Home and Work Location, Age 15+, May 2014.
    36. 36. 36 Goal 3 Maximizing traffic / coverage Bring new product or service to the market Stimulating demand and niche branding
    37. 37. 37 Display advertising on Yandex Only one exclusive banner on the page Large eye – catching format 200 х 300 / 728 х 90 Advantageous position in terms of user attention on each service page
    38. 38. 38 Yandex Main Page Banner 100 X 600 pixel Banner 728 X 90 pixel The most visited page on the Russian Web. Monthly audience – over 49 000 000 people. Huge image effect plus tens of thousands of visits to the advertised website. Top 100 advertisers placed banners here: Honda, Nokia, Sony-Ericsson, Coca-Cola, Microsoft, Intel, etc.
    39. 39. 39 Wide range of Banner Ad options available
    40. 40. 40 Display advertising on Yandex: Thematic Yandex.Auto Yandex.Weather Yandex.Timetables Yandex.Fotki Yandex.News Yandex.Afisha 300 X 250 300 X 250 240 X 400 240 X 400 728 X 90 240 X 400
    41. 41. 41 Media-Contextual Banner Keyword Targeting Double hit – visual attention grabbing while targeting through keywords Guaranteed contact with your target audience Banner 200 X 300 pixel
    42. 42. The last but not the least – Yandex.Metrica – our web analytics tool 42
    43. 43. 43 Yandex.Metrica Free web analytics tool in English
    44. 44. 44 Yandex.Metrica Available in English free web analytics tool Let monitor the key effectiveness indicators of website, and evaluate the efficiency of ad campaigns All statistical information available in intuitive graphs, charts and even videos First data reports will be available within 15 minutes after installation
    45. 45. 45 Yandex.Metrica The Webvisor technology on Yandex.Metrica allows to analyze user’s behavior by recording and then playing as the video their actions on the website. Available for free.
    46. 46. 46 Why try Yandex? English-to-Russian translation, training and initial setup Optimization and campaign/site feedback English-speaking Account Manager Web-based reporting, budgeting, etc. Tools and interfaces are available in English European sales office in Switzerland to deal with EU-payments (EUR/CHF/USD), post/pre-paid non-resident (RU) contracts
    47. 47. 47 Thank you!
    48. 48. 48 Preston Carey Business Development Director Yandex Inc +1 857 288 8762 preston.carey@yandex.com

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