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Crossing the lines: Social Media and Digital Convergence (CEE region)

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Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the digital convergance is already here.

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Crossing the lines: Social Media and Digital Convergence (CEE region)

  1. 1. „Crossing the lines“ Social Media & Digital Convergence including examples from CEE region
  2. 2. Who am I?  Olena Sikorska, 16.09.1984 (Virgo)  Born Ukrainian with Polish & Russian roots  Internet enthusiast since the age of 15  Studied Media and Economics scientist  Since 2011 New Bavarian  Social Media freak and member of anonymous Onlineholics  Passionate Triathlon-athlete  Licensed Fitness trainer  Founder and Chief-Editor of Digital East Factor
  3. 3. What is Digital East Factor? Your Online Magazine around Digital Marketing in Eastern Europe: www.digitaleastfactor.com
  4. 4. Contributors wanted! Interested? Email me: contact@digitaleasfactor.com
  5. 5. Enough to me! Let‘s talk about Social Media!
  6. 6. Do you remeber that time?
  7. 7. 30 years later… Many needs – one device
  8. 8. We live in the era of interconnectedness, with no lines or borders! So…
  9. 9. We are in the focus of digital convergence, driven i.a. by Social Media!
  10. 10. But … There is something you need to know!
  11. 11. SEARCH & SOCIAL
  12. 12. Social Media & Search Social Media Search & Social Consumer behavior Search
  13. 13. Social Media & Search Attract Discover Social Signals SERP Reviews Social Presence Influencer Outreach Searcher/ Potential Customer Convert Communities Blogs Social Media Google Authorship Rank Activate
  14. 14. Social Media & Search
  15. 15. Social Media & Search Yandex.ru: 95M users; Number 1 in RuNet Seznam.cz: 5,8M users/month; Number 1 in CZ
  16. 16. Social Media & Search Facebook conquered almost all the CEE regions… PL:11,6 M SK:2,2 M CZ:4,2 M HU:2,6 M SL:1,4 M RO:6 M BG:2,6 M
  17. 17. Social Media & Search …but not Russia! 100M. users 52,4M. users 13,1M. users 65,3M. users
  18. 18. Social Media & Search Still breathing in Poland and Hungary…with a new strategy 8,5M. users 4,7M. users
  19. 19. Social Media & Search Local blogosphere & influencers Blox.pl: Over 300K Blogs Live Journal (RuNet) 40M. Users
  20. 20. SEARCH & MOBILE
  21. 21. Social Media & Mobile Number of users worldwide: 75% of smartphone users in the CEE use social networks to communicate with other individuals. Think mobile! 469 M 161 M 150 M
  22. 22. Social Media & Mobile 1,536 F. 372 F. 3,105 F.
  23. 23. SOCIAL & ENTERTAINMENT
  24. 24. Social Media & Entertainment Social Gaming
  25. 25. Social Media & Entertainment Social Gaming Market value in RU (2012) – $340M* In Poland: over 2M. Players monthly, over 114 games and apps in catalogue (Nasza Klasa)** Source: *http://www.vedomosti.ru/newspaper/article/2009/11/03/217983; ** http://de.slideshare.net/jacek.creator/social-games-in-poland
  26. 26. Social Media & Entertainment Social Gaming Mail.Ru Group is a market leader in Russia with big ambitions! Its portfolio consists of more than 70 online games.
  27. 27. Social Media & Entertainment Social gaming with BMW: xDrive Challenge 2012
  28. 28. Social Media & Entertainment Social TV
  29. 29. Social Media & Entertainment Social TV RuTube.ru
  30. 30. Social Media & Entertainment Social TV wrzuta.pl
  31. 31. SOCIAL & SHOPPING
  32. 32. Social Media & Shopping Eastern Europe is increasing its online sales between 10 and 45 percent annually! Source: http://www.tmcnet.com/usubmit/2012/12/13/6791599.htm
  33. 33. Social Media & Shopping Ozon.ru
  34. 34. Social Media & Shopping BigDeal.si
  35. 35. Social Media & Shopping TrensBrands.ru F-Commerce The most traffic comes from social channels.
  36. 36. Social Media & Shopping Allegro.pl
  37. 37. SOCIAL & TRAVELLING
  38. 38. Social Media & Travelling Czech Airlines
  39. 39. Social Media & Travelling Four Seasons in CZ
  40. 40. Social Media & Travelling Qtravel.pl
  41. 41. Social Media & Travelling Szallas.hu
  42. 42. Social Media & Travelling Oktogo.ru Tripadvisor.ru
  43. 43. SOCIAL & EDUCATION
  44. 44. Social Media & Education Codeacademy (RU)
  45. 45. Social Media & Education busuu (PL)
  46. 46. Social Media & Education Dvenik.ru
  47. 47. INTERNET OF THINGS
  48. 48. „Internet of things“ The Internet of things conventionally refers to objects with sensors attached that are connected to the Internet (i.a. Social Platforms).
  49. 49. „Internet of things“ Augumented Reality: KFC “So good” (Poland) Source: http://lemonsky.pl/pl/case-studies/augmented-reality
  50. 50. „Internet of things“ Social Quantified Self
  51. 51. What does it all mean for your business?
  52. 52. Fish where your fishes are!
  53. 53. Think from global to local, take in count mentality, local digital infrustructure, language & traditions.
  54. 54. Sociolize with your customer on every touchpoint to achieve your marketing goal!
  55. 55. Print Outdoor Radio TV Online BIG IDEA! PR Events Guerilla
  56. 56. Print Outdoor Radio TV Online BIG IDEA! PR Events Guerilla
  57. 57. QUESTIONS?
  58. 58. Thank you! Let‘s connect! www.linkedin.com/in/olenasikorska @SEOMatrjoshka; @DigiEast contact@digitaleastfactor.com

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